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How Good User Experience in Media Ministry Leads to Audience Engagement
We’ve mentioned many times in these articles that attention is a scarce resource. If you want to capture the hearts and minds of your audience, you must make every effort to limit the distractions and roadblocks that impede engagement with your ministry. Ministries can, without knowing it, make engagement very difficult for seekers and those…
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How To Create a Consistent Brand Message in Digital Ministry
Consistency in brand messaging is important in building both a stable and committed audience, and a strong brand image. This is doubly crucial in digital ministry, as many of the people which are being reached by your media ministry may be new to the Church. Consistent messaging is key to successful outreach. The following are…
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6 Simple Tips To Increase Prayer in Your Disciple Making Community
Prayer is important in the Kingdom of God. But 1 Thessalonians 5:16-18 tells us to pray without ceasing and Philippians 4:6 encourages us to bring our requests before God in all things. That’s a high bar to meet! Yet it doesn’t have to become a burden or boring task to complete. Praying for your Disciple Making Communities (DMC)…
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Who should facilitate a Discovery Bible Study? A Disciple Maker or a Seeker?
How would you feel if you went for an annual checkup and your doctor threw you a medical textbook and said, “you got this!” Most people would feel terrified in such a situation, and they wouldn’t want a seeker to feel that way in a Discovery Bible Study (DBS). That’s why it’s a common assumption…
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6 Amazing and Simple Questions to Ask When Coaching a Leader
When we think of a disciple making leader, we often think of Paul as our model. His letters instructing young leaders how to make disciples all across Asia minor make up more of the New Testament than anyone else’s writings. They contain some of the most practical and strategic advice in all of the Bible,…
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What is a Marketing Funnel
If you’ve explored past MII content, or attended any of their recent webinars, you may have heard someone refer to “The Funnel.” If you don’t know what that means, you’re likely not alone. Let’s talk about what a marketing funnel is, why you should consider this model as a strategy for your ministry, and how…
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How to Keep your Media Ministry Team Safe Online
Organizations of all sizes are at risk of cyber attacks. Ministry response teams are particularly vulnerable as they are often made up of teams of volunteers working remotely, and have access to sensitive personal data of those whom you are serving. A cyber attack can have a devastating impact on a ministry, leading to data…
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Reach Does Not Equal Engagement: How to Measure What Matters
Why is your team engaged in digital evangelism? Is it to grow your own influence, or to grow the Kingdom of God? Reach is getting your content out to as many people as possible. Creating content that can be easily found by those searching is the beginning of the process. Engagement, however, is the deepening…
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AI in Missions – How to Leverage a Media 2 Movement Strategy with Chat GPT
In today’s digital age, the power of media is undeniable, and missions have embraced this transformative potential to spread the message of faith and inspire change. With the advent of Artificial Intelligence, Media 2 Movement (M2M) strategies in Christian missions have reached new heights. In this blog post, we will explore how leveraging AI, particularly…
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The Power of Storytelling in Social Media Ministry
Donald Miller, author of Hero on a Mission, unveils the power of story. While a 30-minute PowerPoint presentation may be a challenge to pay attention to, watching a 2-hour movie just seems more possible. A storyline captures our imagination and draws us in. This is the power of story. As Christians, we know the power…
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