The Top 5 Mistakes in Social Media Marketing
Photo by George Becker on Pexels Standing out from the crowd and connecting with your target audience can be a challenging task. As ministry teams try to build connections, it […]
Branding
What is a Brand (Most Leaders Think Branding is a Logo)
I gave a presentation on “Brand” this morning to a group of ministry leaders serving in the 10-40 Window as a part of one of MII’s Ministry Training events. Based […]
How To Create a Consistent Brand Message in Digital Ministry
Consistency in brand messaging is important in building both a stable and committed audience, and a strong brand image. This is doubly crucial in digital ministry, as many of the […]
Your Brand Matters More Than You Think It Does
I remember vividly going to a conference in the early 2000’s that was simply titled, “Theology After Google.” During this riveting multi day conference, we discussed everything from the speed […]
Creating Great Visual Content
The Power of Visual Storytelling The way we tell stories is changing drastically with the rise of digital technologies. And social media has been a major driving force behind the […]