Persona Development
The job of a content creator is to get the right message, in front of the right person, at the right time, and on the right device. A persona will help you do this very thing.
Social Media Marketing
Facebook Event Setup Tool
Setting up and managing website events so that you can more efficiently target on Facebook used to require coding or access to developer help. Now Facebook’s Event Setup Tool will help you do that yourself!
Facebook Messenger Update
There is a new change coming to Facebook Messenger! Your Facebook Page can now request “Subscription Messaging” allowing your page to send non-promotional content on a recurring basis through the […]
Ad Frequency: How to prevent Facebook ad fatigue
Setting Up Rules to Monitor Ad Frequency When you are evaluating the success of your Facebook ads, Frequency is an important number to monitor. Facebook defines Frequency as, “The […]
Advanced Audience Creation
One of the challenges in Facebook marketing is trying to determine if you’re getting your message in front of the right people. Not only can it waste time, it […]
Evaluating Your First Facebook Ad Campaign
So you have started your first Facebook ad campaign and now you sit, wondering if it is working. Here are a few things to look for to help you determine […]
Conversions, impressions, CTAs, oh my!
Important Social Media Marketing Terms to Know There are many terms and acronyms used in social media marketing. As you work towards an M2DMM, these are some of the terms […]
Basic Facebook Mistakes To Avoid
Facebook Targeted Ads are Worth Trying While there are multiple ways to connect with your audience (i.e. YouTube, Web pages, etc.), Facebook targeted ads remain one of the most effective […]