Facebook Event Setup Tool
Setting up and managing website events so that you can more efficiently target on Facebook used to require coding or access to developer help. Now Facebook’s Event Setup Tool will help you do that yourself!
Facebook Ads
Ad Frequency: How to Prevent Facebook Ad Fatigue
Setting Up Rules to Monitor Ad Frequency When you are evaluating the success of your Facebook ads, Frequency is an important number to monitor. Facebook defines Frequency as, “The average number of times each person saw your ad.” A helpful formula to remember is Frequency = Impressions/Reach. Frequency is found by dividing impressions, which
Evaluate Facebook Ads Using Google Analytics
Why use Google Analytics? In comparison to Facebook Analytics, Google Analytics can provide a greater breadth of details and information about how your Facebook ads are doing. It will unlock insights and help you learn how to use Facebook ads more efficiently. Before moving on with this post, make sure you meet the
Advanced Audience Creation with Facebook Ads
One of the challenges in Facebook marketing is trying to determine if you’re getting your message in front of the right people. Not only can it waste time, it can also waste money if your ads are not targeted correctly. If you have installed the Facebook Pixel correctly on your site, then an advanced
Evaluating Your First Facebook Ad Campaign
So you have started your first Facebook ad campaign and now you sit, wondering if it is working. Here are a few things to look for to help you determine if it is working and what changes (if any) you would need to make. Access your Ads Manager within business.facebook.com or facebook.com/adsmanager and look for the following areas.
Basic Facebook Ads Targeting Mistakes To Avoid
Facebook Targeted Ads are Worth Trying While there are multiple ways to connect with your audience (i.e. YouTube, Web pages, etc.), Facebook targeted ads remain one of the most effective and least expensive ways to find people who are seeking. With over 2 Billion active users, it has tremendous reach and amazing ways to selectively