The journey from awareness to engagement is a complex one, but understanding the stages of the marketing funnel can help your ministry effectively guide your audience through this process. Here’s a look at the three crucial stages of the marketing funnel—awareness, consideration, and decision—along with communication channels and metrics to measure effectiveness at each stage. […]
Standing out from the crowd and connecting with your target audience can be a challenging task. As ministry teams try to build connections, it is easy to fall into some common traps that work against your goals rather than accomplishing your mission. To help you navigate the ever-evolving landscape of social media campaigns, we’ve compiled
Threads is the new “Twitter Killer” released by Meta, the parent company of Facebook. In just one month since its launch, this innovative platform has left ministries and users alike intrigued, pondering its role within their social media strategies. As Threads weaves its way into the digital landscape, a realm of possibilities emerges, prompting us
Many of us in digital ministry have felt the pressure of keeping up with every social media platform all the time. But, we also know that each platform requires a different approach and a differing kind of content. Unfortunately, this means we can’t just create content and then copy it everywhere and expect our message
Social Media Marketing has become an integral part of ministry strategies, and successful social media managers understand the key elements that contribute to successful campaigns. In this blog post, we will explore the five essential things you need to know to excel in managing social media campaigns effectively.
In the age of hacking, Russian election interference, Cambridge Analytica and other social media abuses, having a Digital Hero might hurt you more than help you.
There is a new change coming to Facebook Messenger! Your Facebook Page can now request “Subscription Messaging” allowing your page to send non-promotional content on a recurring basis through the Facebook Messenger platform to those who have subscribed. If getting messages from potential seekers is part of your M2DMM strategy, then you want to make
