Facebook is Cracking Down
In the age of hacking, Russian election interference, Cambridge Analytica and other social media abuses, having a well thought out social media strategy is important. And it may go against our recommendation for a “Digital Hero.”
The biggest concern that teams have mentioned is that someone can find out who runs an outreach Facebook page. As of right now, there is no way for an outsider to see what individuals run a page. While there is always the possibility of a “rogue” Facebook employee who leaks information, it seems to be a very unlikely event with a low probability.
The chance though of multiple accounts owned by one person, of impersonating another person, or breaking other terms of service being caught and a page being banned is beginning to grow.
Issues with using a Digital Hero
Issue 1: Not knowing Facebook’s Terms of Service
Facebook’s policy does not allow a person to have more than one personal account. Using a fake name, or multiple accounts with multiple email addresses goes against their terms of service. While it does not seem that it has been enforced much in the past, in recent months there have been several recorded instances of Facebook closing accounts or telling people to merge their accounts.
Issue 2: Logging into same account from multiple locations
When a person logs in to Facebook (even when using a VPN), Facebook can see the IP address and general geolocation of the user. If using a VPN it will show the IP and location that the VPN is using. When one team uses one account to do their Facebook work, then Facebook sees that multiple locations are logging in to the same account. If you ever travel for your ministry and log in to Facebook while someone else on your team is logged in from a different location, then you can see how this can be an issue. In light of recent scandals and hacks, Facebook is beginning to take notice of unusual activity like this.
Recommendation for not using a Digital Hero
If you want to prevent getting locked out of your Facebook account and having your page shut down, then use your personal Facebook accounts. Below are ways to better secure your account and page.
Manage your “Admin” roles
Not everyone on your team needs to be an admin. Consider using different “Page Roles” for different users on the page. These can be adjusted within the Settings area of the page.
Read through Facebook’s Page Guidelines
These are always changing so it is smart to make sure that you are current on their guidelines. If your page is keeping within Facebook’s guidelines, then you stand very little risk of being banned or the page being deleted. Even if you are doing religious ads, there are ways to do it that does not go against Facebook’s policies and will allow your ads to be approved.
Check your personal privacy settings
Facebook has created a dedicated section for privacy settings (even when using mobile) that has shortcuts to review your settings, manage locations settings, control facial recognition, and determine who can see your posts. Check your personal settings to make sure things are set correctly.
Use a VPN
There are many VPN services out there. Find one that works best for you.
What are your thoughts?
While not every risk can be eliminated, following Facebook’s security recommendations, using a VPN, and staying within Facebook’s Terms of Service are a great way to start. Each team must determine their practice, but it may be in light of recent Facebook crackdowns that not using a fake profile nor a Digital Hero may be necessary.
What are your thoughts? What questions do you have? Just comment below.