There is a new change coming to Facebook Messenger! Your Facebook Page can now request “Subscription Messaging” allowing your page to send non-promotional content on a recurring basis through the Facebook Messenger platform to those who have subscribed. If getting messages from potential seekers is part of your M2DMM strategy, then you want to make […]
Setting Up Rules to Monitor Ad Frequency When you are evaluating the success of your Facebook ads, Frequency is an important number to monitor. Facebook defines Frequency as, “The average number of times each person saw your ad.” A helpful formula to remember is Frequency = Impressions/Reach. Frequency is found by dividing impressions, which
One of the challenges in Facebook marketing is trying to determine if you’re getting your message in front of the right people. Not only can it waste time, it can also waste money if your ads are not targeted correctly. If you have installed the Facebook Pixel correctly on your site, then an advanced
So you have started your first Facebook ad campaign and now you sit, wondering if it is working. Here are a few things to look for to help you determine if it is working and what changes (if any) you would need to make. Access your Ads Manager within business.facebook.com or facebook.com/adsmanager and look for the following areas.
Important Social Media Marketing Terms to Know There are many terms and acronyms used in social media marketing. As you work towards an M2DMM, these are some of the terms that will be good for you to know and understand. Clickbait – an eye-catching, but a possibly misleading title (e.g. “I was about to be
Facebook Targeted Ads are Worth Trying While there are multiple ways to connect with your audience (i.e. YouTube, Web pages, etc.), Facebook targeted ads remain one of the most effective and least expensive ways to find people who are seeking. With over 2 Billion active users, it has tremendous reach and amazing ways to selectively
