Media

Personas

Answering the questions: What is a persona? How to create a persona? How to use a persona?

How to Make a Hook Video

Jon will walk you through principles and guidelines for writing video scripts, notably for hook videos. At the end of this course, you should be able to understand the process

Facebook Retargeting

This course will explain the process of Facebook Retargeting using hook video ads and custom and lookalike audiences. Then you will practice this within a virtual simulation of Facebook Ad

Content Creation

Content creation is about getting the right message to the right person at the right time on the right device. Consider four lens that will aid you in creating content