All posts by Jon Ralls

09

May'19

Facebook Event Setup Tool

Setting up and managing website events so that you can more efficiently target on Facebook used to require coding or access to developer help. Now Facebook's Event Setup Tool will help you do that yourself!

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06

May'19

Empathy Marketing

People don't buy things they don't know they need. They don't know they need Jesus but know they need peace. Use empathy in your messaging to engage others.

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07

Mar'19

An Argument Against a Digital Hero

In the age of hacking, Russian election interference, Cambridge Analytica and other social media abuses, having a Digital Hero might hurt you more than help you.

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19

Dec'18

Facebook Messenger Update

There is a new change coming to Facebook Messenger! Your Facebook Page can now request “Subscription Messaging” allowing your page …

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12

Nov'18

Ad Frequency: How to prevent Facebook ad fatigue

Setting Up Rules to Monitor Ad Frequency   When you are evaluating the success of your Facebook ads, Frequency is …

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02

Oct'18

Evaluate Facebook Ads Using Google Analytics

  Why use Google Analytics? In comparison to Facebook Analytics, Google Analytics can provide a greater breadth of details and …

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18

Jul'18

Advanced Audience Creation

  One of the challenges in Facebook marketing is trying to determine if you’re getting your message in front of …

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30

May'18

Evaluating Your First Facebook Ad Campaign

So you have started your first Facebook ad campaign and now you sit, wondering if it is working. Here are …

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10

May'18

Conversions, impressions, CTAs, oh my!

Important Social Media Marketing Terms to Know There are many terms and acronyms used in social media marketing. As you …

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01

May'18

Basic Facebook Mistakes To Avoid

Facebook Targeted Ads are Worth Trying While there are multiple ways to connect with your audience (i.e. YouTube, Web pages, …

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