Updated August 2023 to correct a more accurate and sustainable usage of the Digital Hero concept. If you have or are about to set up a digital account for a Media to Disciple Making Movements (M2DMM) we’ll teach you the following concepts: This guide is derived from a collection of experiences over the years of […]
Why use Google Analytics? In comparison to Facebook Analytics, Google Analytics can provide a greater breadth of details and information about how your Facebook ads are doing. It will unlock insights and help you learn how to use Facebook ads more efficiently. Before moving on with this post, make sure you meet the
The Power of Visual Storytelling The way we tell stories is changing drastically with the rise of digital technologies. And social media has been a major driving force behind the evolution of storytelling. Making those stories relatable and visually engaging is more relevant today than ever. The Importance of Visuals Many of us correlate speech
Learn about the key roles that are needed to get a M2DMM strategy started. One person may wear all the hats initially, but you will want to recruit others over time.
Seekers to Multiplying Disciples Imagine Media to Disciple Making Movements (M2DMM) like a funnel that dumps masses of people into the top. The funnel filters out disinterested people. Finally, seekers who become disciples who plant churches and grow into leaders come out of the bottom of the funnel. MEDIA At the top of the funnel,
One of the challenges in Facebook marketing is trying to determine if you’re getting your message in front of the right people. Not only can it waste time, it can also waste money if your ads are not targeted correctly. If you have installed the Facebook Pixel correctly on your site, then an advanced
About a year and a half ago, I was invited to a meeting of local Kingdom workers from all around our country representing 15 organizations. As we went around the table sharing a little bit about ourselves and our ministry plans for the year, it became clear to me that I wasn’t the only one
So you have started your first Facebook ad campaign and now you sit, wondering if it is working. Here are a few things to look for to help you determine if it is working and what changes (if any) you would need to make. Access your Ads Manager within business.facebook.com or facebook.com/adsmanager and look for the following areas.
What happened after Marie Googled, “How to read the Bible” Marie grew up in a country with churches in every city, around every block. She had friends who were Christians but she never pursued knowing Christ, herself. After her grandfather passed away, she inherited his KJV Bible. One day, alone, something caused her to ponder
Important Social Media Marketing Terms to Know There are many terms and acronyms used in social media marketing. As you work towards an M2DMM, these are some of the terms that will be good for you to know and understand. Clickbait – an eye-catching, but a possibly misleading title (e.g. “I was about to be
