Digital Hero
Updated August 2023 to correct a more accurate and sustainable usage of the Digital Hero concept. If you have or are about to set up a digital account for a […]
Evaluate Facebook Ads Using Google Analytics
Why use Google Analytics? In comparison to Facebook Analytics, Google Analytics can provide a greater breadth of details and information about how your Facebook ads are doing. It will
Creating Great Visual Content
The Power of Visual Storytelling The way we tell stories is changing drastically with the rise of digital technologies. And social media has been a major driving force behind the
Roles Needed to Launch
Learn about the key roles that are needed to get a M2DMM strategy started. One person may wear all the hats initially, but you will want to recruit others over time.
The Funnel: Illustrating Media to Disciple Making Movements
Seekers to Multiplying Disciples Imagine Media to Disciple Making Movements (M2DMM) like a funnel that dumps masses of people into the top. The funnel filters out disinterested people. Finally, seekers
Advanced Audience Creation with Facebook Ads
One of the challenges in Facebook marketing is trying to determine if you’re getting your message in front of the right people. Not only can it waste time, it
Time for a New Strategy
About a year and a half ago, I was invited to a meeting of local Kingdom workers from all around our country representing 15 organizations. As we went around the
Evaluating Your First Facebook Ad Campaign
So you have started your first Facebook ad campaign and now you sit, wondering if it is working. Here are a few things to look for to help you determine
Can I, with no media skills, do Media to Disciple Making Movements?
What happened after Marie Googled, “How to read the Bible” Marie grew up in a country with churches in every city, around every block. She had friends who were Christians
Conversions, impressions, CTAs, oh my!
Important Social Media Marketing Terms to Know There are many terms and acronyms used in social media marketing. As you work towards an M2DMM, these are some of the terms