When Molly told her husband, “What if we started a church or movement online? That’s where the young professionals live, after all,” she meant it as a joke. The couple had just moved to Denver, and when the Covid lockdown began, they looked at their idea with new eyes. Neither of them had even had […]
Hey there, ministry marketers and digital adventurers! When ministry teams dance hand in hand with their audience on social media platforms, not every rhythm is harmonious. We’ve all been there—negative comments. But wait, don’t let that frown settle in just yet! Negative comments are not the end of the world; they’re a golden ticket to
What happens when somebody has connected with your ministry, and is no longer responding to direct messages? Ministry teams tend to think most about reaching and connecting with people online, but social media offers a powerful opportunity for nurturing and strengthening existing connections – especially when those connections “go cold” and stop responding. Digital ministries
Threads is the new “Twitter Killer” released by Meta, the parent company of Facebook. In just one month since its launch, this innovative platform has left ministries and users alike intrigued, pondering its role within their social media strategies. As Threads weaves its way into the digital landscape, a realm of possibilities emerges, prompting us
Imagine, you’ve just executed a meticulously crafted social media campaign for your ministry. The content is engaging, the visuals are on point, and your team is excited to see the impact it will make. But here’s the million-dollar question: How do I know if my digital marketing campaign was a success? While the buzz around
Many of us in digital ministry have felt the pressure of keeping up with every social media platform all the time. But, we also know that each platform requires a different approach and a differing kind of content. Unfortunately, this means we can’t just create content and then copy it everywhere and expect our message
The working title for this article was “Audience engagement on Social Media.” But an “audience” isn’t what we’re trying to accomplish in digital ministry. We don’t want a bigger audience – we want to reach the individual. Doing so effectively will require a shift in thinking. Social media is a powerful tool for ministries to
Social Media Marketing has become an integral part of ministry strategies, and successful social media managers understand the key elements that contribute to successful campaigns. In this blog post, we will explore the five essential things you need to know to excel in managing social media campaigns effectively.
Donald Miller, author of Hero on a Mission, unveils the power of story. While a 30-minute PowerPoint presentation may be a challenge to pay attention to, watching a 2-hour movie just seems more possible. A storyline captures our imagination and draws us in. This is the power of story. As Christians, we know the power
Setting up and managing website events so that you can more efficiently target on Facebook used to require coding or access to developer help. Now Facebook’s Event Setup Tool will help you do that yourself!
