What should you consider as you develop your brand?

1. Read

Choose a Name

  • You will want a clear and concise, location specific, easily spelled, and easy to remember name. What would draw the attention of your target people group?
  • If you’re working in multiple languages, some things won’t translate. For example, in Pray”4″, the number “four” doesn’t sound like “for” in all languages.
  • You may also consider grabbing similar URLs and/or alternate spellings (especially for more oral languages), that you could redirect to the correct one. An example could be, “Christ in Senegal,” “Wolof Following Jesus,” “Olof Following Jesus.”
  • You may want to purchase and save a website domain even if you do not plan to start with a website initially.
  • Choose a URL extension such as .com or .net. You will probably want to avoid country-specific top-level domains like ‘.tz’. Because it falls under the control of that country’s government, it is probably more hassle and risk than it is worth.
  • Use one of these services to search the availability of the name you’re hoping to use. It will search across multiple platforms at the same time.
  • Be sure to keep security in mind as you make branding decisions.

Choose a Tagline

A simple, clear purpose statement helps keep branding consistent and on-target. Your tagline will clarify who you are targeting, elicit a stronger response from that target area, and filter out those not interested, thus saving money on advertising. Choose something that aligns with your overarching objective and reflects your persona research. An example could be, “Zimbabwean Christians discovering, sharing, and obeying Jesus.”

Select colors

Choose specific colors that you will use in your logo, social media platform and website. Consistently using the same colors will help your audience recognize your brand. Colors have different meanings to each culture, so get ideas and feedback from the group you are serving.

Design a Logo

You will want to design a simple and versatile logo. Be as consistent as possible with the logo. Choose simple fonts that are legible and go for a consistent color scheme. The following articles have great ideas and advice for creating your logo.

2. Fill Out Workbook

Before marking this unit as complete, be sure to finish the corresponding questions in your workbook.

3. Go Deeper