Media Impact International (MII)

We Asked Artificial Intelligence How It Can Help Your Ministry. Here’s What It Told Us.

Artificial Intelligence (AI) / / /

This article was written by Artificial Intelligence, with two, one-sentence prompts. Artificial intelligence (AI) is transforming the way digital content is created and shared, giving ministries a powerful tool to help produce digital ministry content more efficiently and cost-effectively. AI technology enables the automation of the content creation process. Through AI-driven natural language processing (NLP), […]

Data-Driven Ministry: Measure What Matters

Data Analytics / /

Measuring, observing, and using data to make wise decisions is an essential part of online ministry. Creating a data-driven culture within your digital ministry team allows you to make informed decisions that honor Jesus. Data can also be leveraged to measure the impact of online ministry initiatives and track performance over time, but many teams

How Good User Experience in Media Ministry Leads to Audience Engagement

User Engagement / / / ,

We’ve mentioned many times in these articles that attention is a scarce resource. If you want to capture the hearts and minds of your audience, you must make every effort to limit the distractions and roadblocks that impede engagement with your ministry. Ministries can, without knowing it, make engagement very difficult for seekers and those

What is a Marketing Funnel

Marketing / /

If you’ve explored past MII content, or attended any of their recent webinars, you may have heard someone refer to “The Funnel.” If you don’t know what that means, you’re likely not alone. Let’s talk about what a marketing funnel is, why you should consider this model as a strategy for your ministry, and how