In recent years, Digital Ministry has been on the rise. Churches and organizations have seen an increase in their reach as people flock to online content. However, while this reach is growing, engagement with church and ministry content is on the decline. This can challenge those who use digital ministry to connect people with those working to guide them toward a relationship with Jesus.
How do teams increase engagement in their digital ministry? Firstly, it’s essential to understand that increasing engagement is not just about having more followers. It’s about deepening relationships with those who already follow you and connecting them to Jesus. Here are a few practical tips for increasing engagement:
- Ask more profound questions: Rather than simply asking people how they’re doing, invite them to deeper conversations. Ask questions that get people thinking and allow them to open up about their faith journey with Jesus. Asking open ended questions shows your audience that you want a deeper response. Of course, asking questions is only the beginning.
- Offer support: People are more likely to engage when they feel supported in their faith journey. Listen carefully to what people say and provide thoughtful responses that offer guidance and support. Your church or ministry should be able to share next steps and resources to help people progress in their relationship with Christ.
- Create content that speaks to deeper needs: Create content that reaches people at their point of need. Resources that discuss how to grow in faith or topics of deeper conversations around Jesus and His work in our lives are a good place to start. The good news is that there is no shortage of this kind of content, and many content creators are happy to partner with you to share resources.
By using conversational questions, providing support, and creating content that speaks to deeper needs, churches, and organizations can use digital ministry to increase engagement and reach deeper down the funnel. When done well, online ministry can be a powerful tool for connecting people to Jesus.
If you’re a part of a church or ministry that is currently streaming worship services and reading this article to build deeper connections with your audience, you may also be interested in this recent article by our friends at Faith Tech.
Learn more about Digital Distribution
As more and more organizations take advantage of digital ministry, it is essential to remember that the goal is always about helping people find their way to Jesus. With this top of mind, digital ministry can be a powerful tool for sharing the Gospel message.
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