The journey from awareness to engagement is a complex one, but understanding the stages of the marketing funnel can help your ministry effectively guide your audience through this process. Here’s a look at the three crucial stages of the marketing funnel—awareness, consideration, and decision—along with communication channels and metrics to measure effectiveness at each stage. […]
If you’re looking for tips on growing your Instagram following organically, there is no shortage of information out there. A simple online search for “Tips for Organic Instagram Growth” yields over 24 million results, and thousands of Instagram personalities use that very platform to sell their growth programs to unsuspecting marketers. Driving organic growth (non-paid
When Madison, a young nurse, moved to Denver from Texas, she was looking for connection and community. She was a new Christian, having come to know Christ a year before, with a huge passion and a desire to grow. A ministry called The Brook followed her on Instagram, so she decided to check it out.
When Molly and her husband started The Brook, it stayed mostly online. Young professionals in the Denver area could connect with the couple through their ministry Instagram, and Molly would spend all day video calling with them. As The Brook has grown, they have expanded from the digital realm to the physical. “With The Brook,”
Standing out from the crowd and connecting with your target audience can be a challenging task. As ministry teams try to build connections, it is easy to fall into some common traps that work against your goals rather than accomplishing your mission. To help you navigate the ever-evolving landscape of social media campaigns, we’ve compiled
When Molly told her husband, “What if we started a church or movement online? That’s where the young professionals live, after all,” she meant it as a joke. The couple had just moved to Denver, and when the Covid lockdown began, they looked at their idea with new eyes. Neither of them had even had
Many of us in digital ministry have felt the pressure of keeping up with every social media platform all the time. But, we also know that each platform requires a different approach and a differing kind of content. Unfortunately, this means we can’t just create content and then copy it everywhere and expect our message
Social Media Marketing has become an integral part of ministry strategies, and successful social media managers understand the key elements that contribute to successful campaigns. In this blog post, we will explore the five essential things you need to know to excel in managing social media campaigns effectively.
The Power of Visual Storytelling The way we tell stories is changing drastically with the rise of digital technologies. And social media has been a major driving force behind the evolution of storytelling. Making those stories relatable and visually engaging is more relevant today than ever. The Importance of Visuals Many of us correlate speech
