Standing out from the crowd and connecting with your target audience can be a challenging task. As ministry teams try to build connections, it is easy to fall into some common traps that work against your goals rather than accomplishing your mission. To help you navigate the ever-evolving landscape of social media campaigns, we’ve compiled […]
I gave a presentation on “Brand” this morning to a group of ministry leaders serving in the 10-40 Window as a part of one of MII’s Ministry Training events. Based on the positive experience from that session, I’m excited to share some of the key takeaways in this article. Your Brand is a Promise A
Consistency in brand messaging is important in building both a stable and committed audience, and a strong brand image. This is doubly crucial in digital ministry, as many of the people which are being reached by your media ministry may be new to the Church. Consistent messaging is key to successful outreach. The following are
I remember vividly going to a conference in the early 2000’s that was simply titled, “Theology After Google.” During this riveting multi day conference, we discussed everything from the speed of dial-up and the speed of God, to the impact of Twitter (Instagram hadn’t been invented yet) on churches and ministries. One specific breakout session
The Power of Visual Storytelling The way we tell stories is changing drastically with the rise of digital technologies. And social media has been a major driving force behind the evolution of storytelling. Making those stories relatable and visually engaging is more relevant today than ever. The Importance of Visuals Many of us correlate speech
