The Top 5 Mistakes in Social Media Marketing
Standing out from the crowd and connecting with your target audience can be a challenging task. As ministry teams try to build connections, it is easy to fall into some […]
Branding
What is a Brand (Most Leaders Think Branding is a Logo)
I gave a presentation on “Brand” this morning to a group of ministry leaders serving in the 10-40 Window as a part of one of MII’s Ministry Training events. Based
How To Create a Consistent Brand Message in Digital Ministry
Consistency in brand messaging is important in building both a stable and committed audience, and a strong brand image. This is doubly crucial in digital ministry, as many of the
Your Brand Matters More Than You Think It Does
I remember vividly going to a conference in the early 2000’s that was simply titled, “Theology After Google.” During this riveting multi day conference, we discussed everything from the speed
Creating Great Visual Content
The Power of Visual Storytelling The way we tell stories is changing drastically with the rise of digital technologies. And social media has been a major driving force behind the