The Algorithm Is Working Against You
If you’ve been in digital ministry for more than 30 days, you’re likely familiar with the challenge of working against social media platform algorithms that control what content gets seen […]
Social Media Marketing
ChatGPT Just Built the Perfect Christmas Social Media Campaign
‘Tis the season for planning your Christmas social media calendar. We’ve talked a lot about AI in the past. Still, people are always writing in to ask, “how does our
Navigating the Marketing Funnel: Strategies and Metrics for Success
The journey from awareness to engagement is a complex one, but understanding the stages of the marketing funnel can help your ministry effectively guide your audience through this process. Here’s
Effectiveness in Ministry Comes Through Understanding Your Values
Life is busy. Staying on top of social media trends can be exhausting. MII understands that it is easy to focus on driving results and delivering performance metrics without giving
The Art of Storytelling: How to Create Compelling Social Media Content
Here in the Northern hemisphere, the weather is getting cooler and that means the holiday season is fast approaching. While we plan Christmas campaigns for our ministries, you may also
Maximizing Ministry Impact: The Art of Engaging Video Content Creation
The internet is brimming with content, and digital teams are struggling to stand out from the crowd. Building engaging video content is a critical key to success. To truly connect
5 Essential Tips for Organic Instagram Growth
If you’re looking for tips on growing your Instagram following organically, there is no shortage of information out there. A simple online search for “Tips for Organic Instagram Growth” yields
How to Build The Ultimate Content Calendar
Are you ready to take control of your social media strategy and boost your online presence? Today, we’re diving into the world of content calendars and how they can be
The Top 5 Mistakes in Social Media Marketing
Standing out from the crowd and connecting with your target audience can be a challenging task. As ministry teams try to build connections, it is easy to fall into some
Leveraging Social Media to Drive Website Traffic
MII training and articles often focus on driving engagement with an audience through social media, but your social media presence can also be an important tool for people exploring the