If you’ve been in digital ministry for more than 30 days, you’re likely familiar with the challenge of working against social media platform algorithms that control what content gets seen and what gets buried. At times, it can seem like the algorithm is working against you. You’re not wrong. Before we dive into what needs […]
‘Tis the season for planning your Christmas social media calendar. We’ve talked a lot about AI in the past. Still, people are always writing in to ask, “how does our team get started using AI?” If your team is asking that question too, this week’s article is for you! Imagine you’re just a few days
The journey from awareness to engagement is a complex one, but understanding the stages of the marketing funnel can help your ministry effectively guide your audience through this process. Here’s a look at the three crucial stages of the marketing funnel—awareness, consideration, and decision—along with communication channels and metrics to measure effectiveness at each stage.
Life is busy. Staying on top of social media trends can be exhausting. MII understands that it is easy to focus on driving results and delivering performance metrics without giving adequate consideration to how we are called to minister to those we are reaching with our message. Understanding our values and what we value is
Here in the Northern hemisphere, the weather is getting cooler and that means the holiday season is fast approaching. While we plan Christmas campaigns for our ministries, you may also be making plans to spend time with your family and friends in the months ahead. At MII, this has us thinking deeply about what we
The internet is brimming with content, and digital teams are struggling to stand out from the crowd. Building engaging video content is a critical key to success. To truly connect with your audience and build a following, consider these top 4 tips for crafting engaging video content: Ignite Curiosity Remember, human curiosity is a powerful
If you’re looking for tips on growing your Instagram following organically, there is no shortage of information out there. A simple online search for “Tips for Organic Instagram Growth” yields over 24 million results, and thousands of Instagram personalities use that very platform to sell their growth programs to unsuspecting marketers. Driving organic growth (non-paid
Are you ready to take control of your social media strategy and boost your online presence? Today, we’re diving into the world of content calendars and how they can be your secret weapon for social media success. Before you start crafting your content calendar, it’s essential to lay the groundwork. Let’s begin with the foundation.
Standing out from the crowd and connecting with your target audience can be a challenging task. As ministry teams try to build connections, it is easy to fall into some common traps that work against your goals rather than accomplishing your mission. To help you navigate the ever-evolving landscape of social media campaigns, we’ve compiled
MII training and articles often focus on driving engagement with an audience through social media, but your social media presence can also be an important tool for people exploring the concept of Christianity before they ever engage. In fact, a recent Pew Research Report shows that “30% of U.S. adults say they go online to
