What is a Brand (Most Leaders Think Branding is a Logo)
I gave a presentation on “Brand” this morning to a group of ministry leaders serving in the 10-40 Window as a part of one of MII’s Ministry Training events. Based […]
Marketing
What is a Marketing Funnel
If you’ve explored past MII content, or attended any of their recent webinars, you may have heard someone refer to “The Funnel.” If you don’t know what that means, you’re
Prioritizing Seekers: Effective Ministry Marketing in the Digital Age
The Seeker is Always First You may have heard this common phrase in business – “The Customer is always right.” It’s a great idea, but one that may be lost
Story Templates – Your Story Matters
What’s Your Story? We praise the Lord for all He is doing in Europe! We know that you’ve got testimonies of how God is working and we want to help
Your Brand Matters More Than You Think It Does
I remember vividly going to a conference in the early 2000’s that was simply titled, “Theology After Google.” During this riveting multi day conference, we discussed everything from the speed