I gave a presentation on “Brand” this morning to a group of ministry leaders serving in the 10-40 Window as a part of one of MII’s Ministry Training events. Based on the positive experience from that session, I’m excited to share some of the key takeaways in this article. Your Brand is a Promise A […]
If you’ve explored past MII content, or attended any of their recent webinars, you may have heard someone refer to “The Funnel.” If you don’t know what that means, you’re likely not alone. Let’s talk about what a marketing funnel is, why you should consider this model as a strategy for your ministry, and how
The Seeker is Always First You may have heard this common phrase in business – “The Customer is always right.” It’s a great idea, but one that may be lost in this maxim. A better phrase may be, “The Customer is always first,” or better yet, “Think about the customer (seeker) first.” When you do
What’s Your Story? We praise the Lord for all He is doing in Europe! We know that you’ve got testimonies of how God is working and we want to help you get the word out!OneKingdom has designed story templates (like the one below) that are now available for you to use to share the small
I remember vividly going to a conference in the early 2000’s that was simply titled, “Theology After Google.” During this riveting multi day conference, we discussed everything from the speed of dial-up and the speed of God, to the impact of Twitter (Instagram hadn’t been invented yet) on churches and ministries. One specific breakout session
