Welcome to the age of Artificial Intelligence (AI), a technological marvel that’s rewriting the rules of the marketing game, particularly within the realm of social media. Every week MII receives a message from a different one of our ministry partners asking how their team can get started in AI. People are beginning to realize that […]
Imagine, you’ve just executed a meticulously crafted social media campaign for your ministry. The content is engaging, the visuals are on point, and your team is excited to see the impact it will make. But here’s the million-dollar question: How do I know if my digital marketing campaign was a success? While the buzz around
Measuring, observing, and using data to make wise decisions is an essential part of online ministry. Creating a data-driven culture within your digital ministry team allows you to make informed decisions that honor Jesus. Data can also be leveraged to measure the impact of online ministry initiatives and track performance over time, but many teams
Why use Google Analytics? In comparison to Facebook Analytics, Google Analytics can provide a greater breadth of details and information about how your Facebook ads are doing. It will unlock insights and help you learn how to use Facebook ads more efficiently. Before moving on with this post, make sure you meet the
