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Why The Majority of Your Posts Should Be Video
Video is your strongest strategy for driving engagement in the world of marketing and social media. Its ability to captivate audiences, convey messages effectively, and conquer algorithms is unparalleled. Let’s dive into the benefits of using video and explore three key tips for building a winning video strategy. The Video View Explosion The rise of…
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The Algorithm Is Working Against You
If you’ve been in digital ministry for more than 30 days, you’re likely familiar with the challenge of working against social media platform algorithms that control what content gets seen and what gets buried. At times, it can seem like the algorithm is working against you. You’re not wrong. Before we dive into what needs…
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ChatGPT Just Built the Perfect Christmas Social Media Campaign
‘Tis the season for planning your Christmas social media calendar. We’ve talked a lot about AI in the past. Still, people are always writing in to ask, “how does our team get started using AI?” If your team is asking that question too, this week’s article is for you! Imagine you’re just a few days…
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Embracing Digital Ministry
Guest Post by MII Partner: Nick Runyon While attending a missions meeting at my church this week, I was asked to share a bit about my experience in Digital Ministry with a small group of people eager to learn about opportunities for sharing their faith. As I told about my experience training teams in digital…
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The Connection Paradigm
In the heart of every message, there is a desire not just to be heard, but to connect, to resonate, to kindle a response. This is the essence of what we strive for in digital evangelism. As we weave the digital fabric tighter into the tapestry of our daily interactions, the calling to share our…
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Navigating the Marketing Funnel: Strategies and Metrics for Success
The journey from awareness to engagement is a complex one, but understanding the stages of the marketing funnel can help your ministry effectively guide your audience through this process. Here’s a look at the three crucial stages of the marketing funnel—awareness, consideration, and decision—along with communication channels and metrics to measure effectiveness at each stage. …
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Effectiveness in Ministry Comes Through Understanding Your Values
Life is busy. Staying on top of social media trends can be exhausting. MII understands that it is easy to focus on driving results and delivering performance metrics without giving adequate consideration to how we are called to minister to those we are reaching with our message. Understanding our values and what we value is…
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The Art of Storytelling: How to Create Compelling Social Media Content
Here in the Northern hemisphere, the weather is getting cooler and that means the holiday season is fast approaching. While we plan Christmas campaigns for our ministries, you may also be making plans to spend time with your family and friends in the months ahead. At MII, this has us thinking deeply about what we…
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Maximizing Ministry Impact: The Art of Engaging Video Content Creation
The internet is brimming with content, and digital teams are struggling to stand out from the crowd. Building engaging video content is a critical key to success. To truly connect with your audience and build a following, consider these top 4 tips for crafting engaging video content: Ignite Curiosity Remember, human curiosity is a powerful…
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How Should Your Ministry Get Started with AI?
Welcome to the age of Artificial Intelligence (AI), a technological marvel that’s rewriting the rules of the marketing game, particularly within the realm of social media. Every week MII receives a message from a different one of our ministry partners asking how their team can get started in AI. People are beginning to realize that…
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