Abantu bavezwa endaweni ethile phakathi kuka-4,000 no-10,000 imiyalezo yokuthengisa ngosuku! Iningi lale milayezo lishaywa indiva. Esikhathini senkonzo yedijithali, ukwenza kube ngokwakho kubaluleke kakhulu kunangaphambili. Ngomsindo ongaka nokuncintisana, kubalulekile ukuthola izindlela zokugqama esixukwini futhi uxhumane nezilaleli oziqondise ngeleveli yomuntu siqu.
Ukwenza kube ngokwakho kungathatha izinhlobo eziningi, kusukela ekusebenziseni idatha yomuntu siqu ukudala okuqukethwe okuqondiwe kuye ekusebenziseni amathuluzi obuchwepheshe bokuthengisa ukuletha ukuzizwisa komuntu siqu. Kodwa noma ngabe ukwenza kanjani, ukwenza kube ngokwakho kumayelana nokubonisa abantu bakho ukuthi uyabaqonda nokuthi uyazikhathalela izidingo zabo.
Uma kwenziwa kahle, ukwenza kube ngokwakho kungaba nomthelela omkhulu emiphumeleni yenkonzo yakho. Isibonelo, ucwaningo olwenziwa nguMcKinsey luthole ukuthi izinkampani ezisebenzisa ukwenza kube ngokwakho zenza ngempumelelo imali engenayo engu-40% ngaphezulu kunezinkampani ezingakwenzi lokho. Ithimba lakho kungenzeka alishayeli imali engenayo, kodwa sonke sibheke ukususa abantu ekubukeni okungenzi lutho baye ekuguquleni okuzibandakanyayo. Imiyalezo yomuntu siqu inyusa inani labantu abazothatha leso sinyathelo.
Ngakho-ke uqala kanjani ukwenza kube ngokwakho? Nawa amathiphu ambalwa:
- Qala ngedatha yakho yomuntu siqu.
Isinyathelo sokuqala sokwenza kube ngokwakho ukuqoqa idatha eningi mayelana nabantu bakho ngangokunokwenzeka. Le datha ingabandakanya izinto ezifana nokubalwa kwabantu, umlando wokuthenga, nokuziphatha kwewebhusayithi. - Sebenzisa idatha yakho ukuze udale okuqukethwe okuhlosiwe.
Uma usunedatha yakho, ungayisebenzisa ukuze udale okuqukethwe okuhlosiwe okuhambisana nezintshisekelo zomuntu wakho. Lokhu kungase kuhlanganise izinto ezifana nezincwadi zezindaba ze-imeyili, okuthunyelwe kwebhulogi, noma okuthunyelwe kwenkundla yezokuxhumana. - Sebenzisa amathuluzi Obuchwepheshe Bokumaketha (MarTech) ukuze ulethe ukuzizwisa komuntu siqu.
I-MarTech ingasetshenziswa ukuletha okuhlangenwe nakho komuntu siqu ngezindlela eziningi. Isibonelo, umhlaba wamabhizinisi unamathuluzi amaningi angasetshenziselwa ukubandakanya izethameli zenkonzo ngempumelelo. Amathuluzi afana ne-Customer.io noma Yenza kube ngokwakho angasetshenziswa ukuncoma okuqukethwe kumuntu siqu, ukwenza kube ngokwakho ukuzizwisa kwewebhusayithi, noma ngisho nokudala ama-chatbots angaphendula imibuzo.
Ukwenza kube ngokwakho kuyingxenye ebalulekile yanoma yiliphi isu eliyimpumelelo lokumaketha kwedijithali. Ngokuthatha isikhathi sokwenza ukumaketha kwakho kube ngokwakho, ungakwazi ukuxhumana nezithameli zakho ozihlosile ezingeni elijulile futhi uthuthukise imiphumela engcono.
“Ukwenza okomuntu siqu kuyisihluthulelo sokumaketha ekhulwini lama-21. Uma ufuna ukufinyelela izethameli zakho ozihlosile futhi wenze ukuxhumana, udinga ukukhuluma nazo ngendlela ehambisana nazo. Lokhu kusho ukuqonda izidingo zabo, izintshisekelo zabo, namaphuzu abo obuhlungu. Kusho futhi ukusebenzisa idatha nobuchwepheshe ukuletha imilayezo yomuntu siqu kanye nolwazi.”
- Seth Godin
Ngakho-ke uma ungakwenzi ukumaketha kwakho kube ngokwakho, manje yisikhathi sokuqala. Kuyindlela engcono kakhulu yokufinyelela izethameli ozihlosile futhi ushayele imiphumela.
Isithombe ngu U-Mustata Silva ku-Pexels
Guest Post by I-Media Impact International (MII)
Ukuthola okunye okuqukethwe okuvela kuMedia Impact International, bhalisa ku- I-MII Newsletter.
