Uma ubusenkonzweni yedijithali izinsuku ezingaphezu kwezingu-30, cishe ujwayelene nenselelo yokusebenza ngokumelene nama-algorithms enkundla yezokuxhumana elawula ukuthi yikuphi okuqukethwe okubonwayo nokuthi yini engcwatshwa. Ngezinye izikhathi, kungase kubonakale sengathi i-algorithm isebenza ngokumelene nawe. Awulungile.
Ngaphambi kokuthi singene kulokho okudingeka kwenziwe ukuze siqinisekise ukuthi okuqukethwe kwethu kulethwa kithi umlingisi, masiqinisekise ukuthi siyawaqonda lawa ma-algorithms nokuthi asebenza kanjani.
Zicabange ungumlingo ephathini yezingane, futhi unesigqoko somlingo esigcwele amaqhinga. Izingane ephathini zifana nabantu abasezinkundleni zokuxhumana, futhi imilingo yakho amaposi nezikhangiso zakho.
Manje, kunomthetho okhethekile kuleli phathi: ungabonisa kuphela amaqhinga ambalwa enganeni ngayinye. Lo mthetho ufana ne-algorithm yenkundla yezokuxhumana. Inquma ukuthi yiziphi izingane (abantu ezinkundleni zokuxhumana) ezithola ukubona ukuthi yimaphi amaqhinga akho (okuthunyelwe kwakho noma izikhangiso).
I-algorithm ibheka ukuthi ingane ngayinye ithanda ini. Uma ingane ihleka kakhulu iqhinga lekhadi, ikuvumela ukuthi uyibonise amaqhinga ekhadi engeziwe. Uma zithanda amaqhinga ngonogwaja, zibona amaqhinga kanogwaja. Lokhu kufana ne-algorithm ebonisa abantu okuningi kwalokho abasebenzisana nakho, abakuthandayo, noma abaphawula ngakho.
Umgomo wakho njengomlingo (umkhangisi wedijithali) uwukuqinisekisa ukuthi amaqhinga akho (okuthunyelwe nezikhangiso) ajabulisa futhi ayathakazelisa kangangokuthi izingane (abantu ezinkundleni zokuxhumana) bafuna ukubona okwengeziwe.
Uma amaqhinga akho eba ngcono, i-algorithm izowakhombisa kakhulu izingane ephathini (izithameli zakho ezinkundleni zokuxhumana). Njengomakethi wedijithali, uzama ukwenza okuthunyelwe kwakho kwenkundla yezokuxhumana kanye nezikhangiso zibe mnandi futhi zihehe ngangokunokwenzeka, ukuze i-algorithm yenkundla yezokuxhumana ikubonise abantu abaningi!
Kuphakama izinkinga lapho sizama ukubonisa okuqukethwe kubantu abangenantshisekelo kulokho esikushoyo noma esikwethulayo. Lena inselele enkulu kakhulu yokubonisa okuqukethwe kobuKristu ezithamelini ezingezona ezobuKristu - i-algorithm ayinayo idatha etshela ukuthi umuntu wethu uzokhathalela ngokuthunyelwe, izikhangiso, noma okuqukethwe kwethu. Ngakho-ke, umbuzo uwukuthi: sikuthola kanjani okuqukethwe kwethu?
Umthetho omuhle wesithupha ukuthi okuqukethwe okuhle kuyabonwa, kwabiwe, futhi kulethwe.
Nawa amanye amathiphu okusiza okuqukethwe kwakho okuhle kubonwe yilabo ozama ukubafinyelela.
- Hlala unolwazi: Hlala unolwazi lwakamuva ngezibuyekezo zakamuva namathrendi. Landela amabhulogi emboni, vakashela ama-webinars, futhi ujoyine amaqembu ochwepheshe lapho izinguquko ezinjalo zivame ukuxoxwa khona.
- Gxila Kokuqukethwe Kwekhwalithi: Ngaphandle kwezinguquko ze-algorithm, okuqukethwe kwekhwalithi ephezulu, okubalulekile, nokubalulekile kuhlala kusebenza kahle. Beka kuqala okuqukethwe okubhekana ngokweqiniso nezidingo nezintshisekelo zababukeli bakho.
- Hlanganisa Iziteshi Zakho: Unganciki kakhulu kunkundla eyodwa noma indlela yokuthengisa. Isu elihlukile lokumaketha kwedijithali lingasiza ekwehliseni umthelela wezinguquko kunoma yisiphi isiteshi esisodwa.
- Qonda Inhloso Yomsebenzisi: Qondanisa okuqukethwe kwakho namasu e-SEO ngenhloso yomsebenzisi. Ukuqonda ukuthi kungani futhi kanjani izethameli zakho zisesha ulwazi kungakusiza ukuthi udale okuqukethwe okunanela futhi kuhlala kusebenza naphezu kwezinguquko ze-algorithm.
- Lungiselela Iselula: Ngokusetshenziswa okwandayo kwamadivayisi eselula ukufinyelela i-inthanethi, qinisekisa ukuthi iwebhusayithi yakho nokuqukethwe kuyasebenziseka kumaselula, njengoba lokhu ngokuvamile kuyisici esibalulekile ekubekweni kwezinjini zokusesha.
- Sebenzisa i-Data Analytics: Hlaziya njalo idatha yokusebenza kwewebhusayithi yakho ukuze uqonde ukuthi izinguquko ziyithinta kanjani ithrafikhi yakho nokuzibandakanya. Lokhu kungakusiza wenze izinqumo ezinolwazi.
- Xhumana Nezithameli Zakho: Izinkundla zivamise ukuthanda okuqukethwe okwakha ukuzibandakanya. Khuthaza ukusebenzelana ngamazwana, ukwabelana, nezinye izinhlobo zokubandakanya.
- Yakha iphrofayela ye-Backlink eqinile: Ama-backlink ekhwalithi avela kumasayithi anedumela elihle angakhuphula igunya lesayithi lakho kanye nezinga, anikeze ukufakwa okuthile ngokumelene namashifu we-algorithm.
- Lungiselela Ukusesha Ngezwi: Njengoba ukusesha ngezwi kuya kudume kakhulu, ukulungiselela amagama angukhiye engxoxo kungaba yinzuzo.
- Yiba Ashesha futhi Ulungele Ukuzulazula: Zilungiselele ukulungisa ngokushesha isu lakho ekuphenduleni izinguquko ze-algorithm. Ukuvumelana nezimo nokusabela kubalulekile.
- Gxila Kulwazi Lomsebenzisi (UX): Ukuthuthukisa isivinini sewebhusayithi, ukuzulazula, kanye nolwazi olunzulu lomsebenzisi kungaba nomthelela omuhle ezingeni lesayithi lakho.
Kungase kuzwakale sengathi lezi nkundla zisebenza ngokumelene nawe. Uma siqonda ukuthi yiziphi izinkundla zokuxhumana ezizama ukufeza, nokuthi izinqumo zenziwa kanjani ngaphakathi kwenkundla, ithimba lakho lingasebenzisa i-algorithm ukuze kuzuze wena. Hlala unolwazi futhi uqhubeke ufunda. Silapha ukuze sikusize uhlale unolwazi lwakamuva mayelana namathrendi akamuva namaqhinga emikhankaso yakho yenkonzo yedijithali.
Isithombe ngu Ama-pexels
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Ukuthola okunye okuqukethwe okuvela kuMedia Impact International, bhalisa ku- I-MII Newsletter.
