Izikhangiso Ezihlosiwe ze-Facebook Kufanele Ukuzizame
Nakuba ziningi izindlela zokuxhumana nababukeli bakho (okungukuthi, i-YouTube, amakhasi eWebhu, njll.), izikhangiso eziqondiswe ku-Facebook zihlala zingenye yezindlela eziphumelela kakhulu nezingabizi kakhulu zokuthola abantu ababafunayo. Ngabasebenzisi abasebenzayo abangaphezu kwezigidi ezi-2, inezindlela ezinhle kakhulu zokufinyelela nezindlela ezimangalisayo zokukhomba kuphela abantu abathile ofuna ukubafinyelela.
Nawa amaphutha ambalwa angavimba i-Facebook Targeting yakho.
- Ukusebenzisa ibhajethi yesikhangiso encane kakhulu kusayizi wezilaleli. I-Facebook izonquma ukuthi isikhangiso sakho singafinyelela kuphi ngezici eziningi, kodwa usayizi webhajethi ungomunye obaluleke kakhulu. Njengoba ucabanga ukuthi ungadlala isikhathi esingakanani isikhangiso (sincoma ukuthi okungenani izinsuku ezi-4 sivumele i-algorithm isebenze ngendlela emangalisayo), kanye nosayizi wezithameli zakho, futhi ucabangele ukuthi yimalini ongakwazi ukuyitshala ekuhloleni nasekucwengiseni izethameli zakho nomlayezo. . Cabangela ukukhomba phansi izethameli ezincane, wenze ukuhlola kwe-A/B phakathi kwedeskithophu neselula, futhi ungahambi isikhathi eside kakhulu emkhankasweni wesikhangiso.
- Iyadlulisela hhayi Ukukhulumisana. Ukudlulisa kuyindlela eyodwa yokuxhumana futhi kuholela esimweni sokukhuluma kakhulu "ngabanye" esikhundleni sokukhuluma nabo. Lo mkhuba uholela ekuhlanganyeleni okuncane, izindleko eziphezulu zezikhangiso, namasu angasebenzi kahle. Ukuze ugweme leli phutha, suka ku-monolog futhi usebenze ukuze udale inkhulumomphendvulwano. Cabangela ubuntu bakho, futhi "ukhulume" ngempela nezindaba zabo zenhliziyo. Cabangela ukubuza imibuzo nokuzibandakanya esigabeni sokuphawula, noma wenze umkhankaso wesikhangiso se-Facebook Messenger ozibolekayo kungxoxo.
- Ukungasebenzisi ikhwalithi nokuqukethwe okuzuzisa umsebenzisi. Ungasebenzisi ikhasi lakho le-Facebook njengencwajana yedijithali. Qaphela okuqukethwe kwakho okuqhamuka njengephimbo lokuthengisa noma ulwazi olungahlangene nezethameli zakho. Kunalokho, njengoba ucabanga ngobuntu bakho, dala okuqukethwe okusiza ukuphendula imibuzo noma ukuxazulula izinkinga. Qiniseka ukuthi ayibizi kakhulu futhi isebenzisa ulimi lomuntu wakho. Cabangela ukusebenzisa ividiyo nezithombe (isikwele, izithombe zikasayizi we-Instagram zivame ukuba nezinga lokuchofoza eliphezulu), futhi usebenzise i-Facebook Insights kanye/noma i-Analytics ukuze ubone ukuthi yikuphi okuqukethwe okuthola ukusebenzelana okuhle kakhulu nokudonsa.
- Ukungaguquguquki. Uma ungavamile ukuthumela ekhasini lakho futhi ungalivuseleli njalo, khona-ke ukufinyelela kwakho kwemvelo nokuzibandakanya kuzohlupheka. Awudingi ukuthumela kaningi ngosuku (cabanga ngesiteshi senkundla yezokuxhumana njengesifana ne-Twitter sidinga okuthunyelwe kwansuku zonke), kodwa ukuba neshejuli yokuthunyelwe okungenani oku-3 noma ngaphezulu ngeviki kuyisiqalo esihle. Hlela okuqukethwe kwakho kusenesikhathi, futhi usebenzele ukuthola okuqukethwe okuzohambisana nobuntu bakho. hambisana nokuhlola izikhangiso zakho futhi. Ngokuhamba kwesikhathi uzothola ukuthi yikuphi okuqukethwe kanye nemiyalezo okudala ukubandakanyeka kakhulu nokuhola okungokomoya. Zama ukusebenzisa yonke imikhankaso yesikhangiso njengendlela yokuhlola into ethile ukuze uzuze ngokungaguquki.
Yize kunezici eziningi zobuchwepheshe okufanele uzifunde uma kuziwa ekukhangiseni kwenkundla yezokuxhumana, ukusebenzela ukuqeda amaphutha angenhla kuzokusiza ukuthi uqiniseke ukuthi ufinyelela abantu abalungile, ngesikhathi esifanele, ngomlayezo olungile, futhi kudivayisi efanele. . Inkosi ikubusise!
