Ndenze intetho ngo “Brand” ngale ntsasa kwiqela leenkokeli zobulungiseleli ezisebenza kwi-10-40 Window njengenxalenye yomsitho woQeqesho loBulungiseleli beMII. Ngokusekwe kumava alungileyo asuka kuloo seshoni, ndiyavuya ukwabelana ngezinye zezinto eziphambili ezithathwa kweli nqaku.
Igama lakho liSithembiso
Uphawu lungaphezulu nje kwelogo. Sisithembiso kubaphulaphuli bakho malunga noko banokukulindela kwishishini lakho. Sisimbuku salo lonke unxibelelwano abanalo nawe, ukusuka kwiwebhusayithi yakho ukuya kumava akho okulandelela ukuya kwintengiso yakho.
Xa ugcina isithembiso sophawu lwakho, uyakha ukuthembana nabaphulaphuli bakho. Xa besazi ukuba banokuthembela kuwe ukuba ufezekise izithembiso zakho, badla ngokudibana nawe kwakhona.
Kwelinye icala, ukuba uyasaphula isithembiso sophawu lwakho, uya konakalisa igama lakho kwaye uphulukane nabaphulaphuli bakho.
Yiyo loo nto kubaluleke kakhulu ukuba ucace malunga nesithembiso sophawu lwakho kwaye usifezekise rhoqo.
Ukuhambelana kweBrand kubalulekile
Ukungaguquguquki kwebhrendi kubalulekile ekwakheni uphawu olomeleleyo. Xa i-brand yakho ingaguquguquki, idala inkcazo ecacileyo nekhumbulekayo kwiingqondo zabaphulaphuli bakho.
Kukho iindlela ezininzi zokuqinisekisa ukungaguquguquki kwebhrendi, kubandakanya:
- Ukuhambelana neelogo, iifonti, kunye nemibala kuzo zonke izixhobo zakho zokuthengisa
- Ukusebenzisa ithoni yelizwi efanayo kunxibelelwano lwakho
- Ukuhambisa iimpawu ezifanayo kuwo onke amajelo
Xa uhambelana neyakho Ukufaka uphawu, udala ukuthembana kunye nokuqhelana nabaphulaphuli bakho.
Ulenza njani igama leBrand yakho
Ilizwi lakho lophawu yindlela onxibelelana ngayo nabaphulaphuli bakho. Yithoni, isitayile, kunye nobuntu bophawu lwakho.
Ilizwi lakho lophawu kufuneka lihambelane nesithembiso sakho sophawu kunye nabaphulaphuli ojolise kubo. Umzekelo, ukuba isithembiso sakho sophawu siya kuba luphawu olumnandi noludlalayo, ilizwi lakho lophawu kufuneka libe nentliziyo ekhaphukhaphu kwaye libandakanyeke.
Ilizwi lakho lebhrendi kufuneka libe yinyani. Sukuzama ukuba yinto ongeyiyo. Yiba yinyani kwaye uvumele ubuntu bakho bukhanye.
Xa useka ilizwi lakho lophawu, wenza unxibelelwano nabaphulaphuli bakho kwinqanaba elinzulu. Baziva ngathi bayakwazi kwaye banokukuthemba.
Uphawu lwakho lungaphezulu nje kwelogo. Sisithembiso, ukuzibophelela kunye nolwalamano. Xa usakha uphawu oluqinileyo, udala inzuzo yokhuphiswano kubulungiseleli bakho. Uya kuphucula ukukwazi kwakho ukugqama kwihlabathi elinengxolo leendaba zedijithali kunye nezentlalo.
Ngokulandela iingcebiso ezikweli nqaku, unokwenza uphawu olukhumbulekayo, olungaguquguqukiyo, kunye nolwenyani. Oku kuya kukunceda wakhe ukuthembana nabaphulaphuli bakho kwaye ukhulise ishishini lakho. Ukuba ungathanda ukufunda ngakumbi malunga nendlela yokuphuhlisa ilizwi lakho lophawu, kwaye ufumane iindlela ezininzi onokuthi ubandakanyeke nabaphulaphuli ojolise kubo, cinga ngokuya kumsitho woqeqesho weMII wexesha elizayo okanye ujonge IYunivesithi yeMII, UQeqesho loQeqesho lokuBambisana nabaphulaphuli be-MII kwi-Intanethi. I-MII iqeqeshe ngaphezulu kwe-180 yabaphathiswa kwihlabathi liphela ngeMisitho yayo yoQeqesho, kunye nabantu abangaphezu kwe-1,200 ngeDyunivesithi ye-MII, kwizifundo ezifana nelizwi lophawu, isicwangciso somxholo, uhambo lokufuna, kunye nezinye izihloko eziyilelwe ukunceda ubulungiseleli bakho babandakanyeke ngakumbi nabaphulaphuli bakho kunye. wufezekise umsebenzi wakho.
Ifoto ngu Engin Akyurt kwi Pexels
Indwendwe Thunyelwe ngu IMedia Impact International (MII)
Ngomxholo ongaphezulu ovela kwiMedia Impact International, bhalisa kwi Incwadana yeendaba yeMII.
