Ndikhumbula ngokucacileyo ndisiya kwinkomfa ekuqaleni kweminyaka yoo-2000 eyayinesihloko nje esithi, “Imfundiso yezakwalizwi Emva kukaGoogle.” Ngexesha lenkomfa yeentsuku ezininzi, sixoxe ngayo yonke into ukusuka kwisantya sokucofa kunye nesantya sikaThixo, ukuya kutsho kwimpembelelo ye-Twitter (i-Instagram ibingekaveli) ezicaweni nakubulungiseleli. Enye iseshoni yoqhawulo-mtshato eyayinomdla kakhulu yayikwisihloko sophawu lobulungiseleli. Iseshoni yaphela ngengxoxo eshushu malunga nokuba ngaba uYesu unokuba nophawu kunye nokuba uza kusebenzisa ntoni na kwimidiya yoluntu.
Kwiminyaka kamva, le ncoko iye yabaluleka ngakumbi. Abaphulaphuli bakho kufuneka bakubone, bakuve, kwaye banxibelelane nawe. Nazi iingcebiso ezi-3 zokuba kutheni ibhrendi yakho ibaluleke ngakumbi kubaphulaphuli bakho kunokuba ucinga ukuba yenza.
- Kufuneka bakubone: I-Coca-Cola yenye yezona mpawu zibalaseleyo kwihlabathi kwaye ayizange ifumaneke ngolo hlobo ngengozi. Umthetho wokuqala kwiintengiso zeCoca-Cola kukuqinisekisa ukuba ziyabonakala. Bafuna ukuqiniseka ukuba abantu bayazi ukuba bakho. Oku kuthetha ukuba bachitha izigidi zeedola ukuze kubonwe uphawu lwabo, baphise ngeCoca-Cola simahla, kwaye bethenga iintengiso kulo naliphi na iqonga abanalo. Konke oku egameni leswekile, i-fizzy, isiselo.
Igama lakho libaluleke ngaphezu kokuba ucinga ukuba lenza kuba umsebenzi wakho kukwabelana ngeendaba ezilungileyo zikaYesu kwihlabathi. Ukuba uphawu lwakho alubonakali, ke akukho mntu waziyo ukuba ukho kwaye akukho mntu unokufikelela ezi ndaba zilungileyo onazo kubo. Kuya kufuneka uzibophelele ekwenzeni uphawu lwakho lubonakale kubantu abaninzi kangangoko. Njengoko uYesu wayefundisa ngomzekeliso, ukuphosa umnatha omkhulu. Ukubonakala kuphosa owona mnatha mkhulu okwaziyo ukuze uphawu lwakho lubonakale kwaye umyalezo wakho ubenokwabelwana ngawo. Kufuneka bakubone.
2. Kufuneka Bakuve: Isaci sesaci sesokuba umfanekiso uxabisa iwaka lamagama. Oku kusebenza ngokubonakalayo kwinkonzo yakho yemidiya yoluntu. Izithuba, iireels, kunye namabali owabelana ngawo abalisa ibali. Bavumela abaphulaphuli bakho ukuba balazi ilizwi lakho kwaye babanike ukuqonda ukuba ungubani kwaye yintoni okhoyo ukuyifeza. Oku kukwavumela ukuba babone into onokuthi unikele ngayo ebomini babo. Igama lakho lilizwi lakho. Ithetha ngawe. Ithi unomdla kubo, unomdla wokuphulaphula, kwaye uvulele ukubanceda. Ibaxelela ukuba ungubuso obuqhelekileyo kwindawo yemidiya yoluntu egcwele abantu abangabaziyo. Ibanika ibali lakho, eliqhagamshelwe kwibali labo, elikhokelela kwelona bali likhulu.
Kwaye ungenzi mpazamo, kukho amazwi akhuphisanayo phaya. Amazwi anika izisombululo ezingabizi kakhulu ezinganiki ncedo lokwenyani oluhlala luhleli. Amazwi akhwazayo ebusweni babo, ebaxelela ukuba kufuneka bathenge eyona mveliso intsha, babe nobomi ummelwane wabo anabo, yaye baqhubeka benqwenela ngekhwele zonke izinto abangenazo. Ilizwi lakho phakathi kolu lwandle lwengxolo kufuneka likhale ngokuvakalayo kusithi, “iNdlela, iNyaniso noBomi.” Uphawu lwakho lubaluleke ngaphezu kokuba ucinga ukuba lenzayo kuba ilizwi lakho inokuba lelona lizwi abalivayo namhlanje kumajelo eendaba ezentlalo elinika ithemba lokwenyani. Kufuneka bakuve.
3. Kufuneka baqhagamshelane nawe: Umqambi weqhosha elifana ne-Facebook lipapashiwe amaxesha amaninzi ukwabelana ukuba iqhosha elifanayo lenzelwe ukugcina abantu beqhagamshelwe kwiqonga labo. Isayensi elula kule nto kukuba ukuthanda, izabelo, kunye nolunye unxibelelwano lunika umsebenzisi ukungxama kwe-dopamine. Oku kwakhiwe kumaqonga ukugcina abasebenzisi bebuyela kumxholo ongaphezulu kwaye baqhube iidola zentengiso kunye nokwandiswa kwenkampani. Nangona oku ngokuqinisekileyo kunokubonakala ngathi licala elimnyama leendaba zoluntu, into eyabelana ngayo ngendlela eyakhayo bubume besidingo esinzulu somntu sokunxibelelana omnye nomnye.
Uphawu lwakho lubaluleke ngaphezu kokuba ucinga ukuba lusenza kuba kukho abantu bokwenyani abafuna ukunxibelelana nabanye abantu bokwenyani. Kukho izimvu ezilahlekileyo uYesu akuthumo lokuzibuyisela emhlambini. Siba yinxalenye yale nto kubulungiseleli bethu njengoko sinxibelelana ngeendlela zokwenyani nabantu bokwenyani kwelinye icala lesikrini. Njengoko kuye kwaphawulwa kwiincwadi ezininzi kunye namanqaku kule minyaka imbalwa idlulileyo, abantu banxibelelene ngakumbi kwaye kodwa banesithukuthezi ngakumbi kunangaphambili. Sinethuba lokukhulisa uphawu lwethu lobulungiseleli ukuze sinxibelelane nabantu ukuze bangabi bodwa. Kufuneka banxibelelane nawe.
Uphawu lwakho lubaluleke ngaphezu kokuba ucinga ukuba lwenjenjalo kuba abaphulaphuli bakho bafuna ukukubona, bakuve, kwaye banxibelelane nawe. Sukuphulukana nalo “kutheni.” Vumela oku "kutheni" kukuqhubele phambili ngakumbi kuphawu lwakho nakwimishini yakho. Zabalazela la mathuba ma-3 ukuze kulungelwe uBukumkani nozuko lukaThixo.
Ifoto ngu Alexander Suhorucov evela Pexels
Indwendwe Thunyelwe ngu IMedia Impact International (MII)
Ngomxholo ongaphezulu ovela kwiMedia Impact International, bhalisa kwi Incwadana yeendaba yeMII.
Funda ngakumbi malunga nebhrendi kwiKhosi yeQhinga le-KT-Isifundo sesi-6
