Kwintliziyo yomyalezo ngamnye, kukho umnqweno wokungaviwe nje, kodwa ukudibanisa, ukuvakala, ukuphemba impendulo. Lo ngundoqo wento esiyilwelayo kwi-digital evangelism. Njengoko siluka ilaphu ledijithali liqina kunxibelelwano lwethu lwemihla ngemihla, ubizo lokwabelana ngokholo lwethu ludibana neepixels kunye namaza esandi.
Ukuvangela ngedijithali ayikokusebenzisa i-Intanethi njenge-megaphone ukukhulisa iinkolelo zethu. Imalunga nokuyila ibali elifikelela kububanzi bedijithali kwaye lichukumise iintliziyo zabantu kubomi babo bemihla ngemihla. Kukubalisa amabali anentlantsi yobuThixo, kwaye yenzeka kanye apho kugxininiswe iliso loluntu - kwizikrini ezikhanyayo zezixhobo zabo.
Xa siqalisa ukwakhiwa kwephulo lobulungiseleli bedijithali, asigcini nje ngokucwangcisa amanqaku kwitshathi okanye ukwenza izicwangciso zocofa; siqwalasela umntu kwelinye icala lesikrini. Yintoni ebashukumisayo? Ziziphi iimvavanyo, iimbandezelo, noloyiso lwabo? Kwaye umyalezo esinawo ungena njani kuhambo lwabo lwedijithali?
Ingxelo esiyibhalayo kufuneka iphume kumbindi wokwenyani wenjongo yethu. Imele ibe sisibane esibengezela kwingxolo nakwisiphithiphithi, umqondiso olungelelaniswe nobuninzi beemfuno zabaphulaphuli bethu. Kwaye ke, sithetha ngamabali kunye nemifanekiso ethimba kwaye inyanzelise, evuselela ukucamngca kwaye ivuse incoko.
Sityala ezi mbewu kwiigadi ze-digital landscape, ukusuka kwiidolophu ezidibeneyo zonxibelelwano lwe-social media ukuya kwimbalelwano esondeleyo ye-imeyile, nganye ilungiselelwe umhlaba ezifumana kuwo. Ayisiyonto nje yokusasaza umyalezo wethu; imalunga nokwenza i-symphony yamanqaku okuthintela ahambelana nesingqisho sobomi bemihla ngemihla.
Sijula iingcango zivuleke kakhulu ukuze kusetyenziswe intsebenziswano, sidala izithuba zemibuzo, zokuthandaza, zokuzola ekwabelwana ngako okuthetha kakhulu. Amaqonga ethu abe yindawo engcwele apho ingcwele inokuvela khona kwihlabathi.
Yaye njengakuyo nayiphi na incoko enentsingiselo, simele sikulungele ukuphulaphula kangangoko sithetha. Siyaziqhelanisa, siyalungisa, siyacokisa. Siyabuhlonipha ubungcwele bomthendeleko wedijithali esizibandakanya kuwo, sihlonipha ubumfihlo kunye neenkolelo zabaphulaphuli bethu njengomhlaba ongcwele.
Impumelelo apha ayilonani. Libali lonxibelelwano, loluntu, kunye nenguquko ezolileyo eyenzekayo xa umyalezo wedijithali uba sisityhilelo somntu. Kukuqonda ukuba kobu bubanzi bungenamda bedijithali, asisasazi nje kwisithuba esingenanto. Sikhanyisa iibhakana ezininzi, sinethemba lokukhokela umntu abe mnye ngexesha abuyele kwinto efana nekhaya.
Umbuzo esimele sizibuze wona njengoko sihamba kulo mmandla wedijithali awukho ukuba sinokuviwa - ixesha ledijithali liqinisekisile ukuba sonke sinokuvakala ngakumbi kunangaphambili. Umbuzo wokwenyani ngowokuba, ngaba singanxibelelana? Kwaye loo nto, bahlobo bam, yinjongo epheleleyo yokuvangela kwedijithali.
Ifoto ngu UNicolas kwiPexels
Indwendwe Thunyelwe ngu IMedia Impact International (MII)
Ngomxholo ongaphezulu ovela kwiMedia Impact International, bhalisa kwi Incwadana yeendaba yeMII.
