Amandla okubalisa amaBali ngokuBonakalayo
Indlela esibalisa ngayo amabali itshintsha kakhulu ngokunyuka kwetekhnoloji yedijithali. Kwaye imidiya yoluntu ibe yeyona nto iqhubayo emva kokuvela kwamabali. Ukwenza la mabali anxulumane kwaye abandakanyeke ngokubonakalayo kubaluleke kakhulu namhlanje kunangaphambili.
Ukubaluleka Kwezinto Ezibonwayo
Uninzi lwethu lunxibelelanisa intetho kunye nesandi nokubalisa amabali. Sicinga ngomntu osixelela into ethile ngomlomo. Kodwa ukungeniswa kwezinto ezibonwayo kungqineke kunempembelelo kwindlela esiwaqonda ngayo amabali. Makhe sifumane inzululwazi okomzuzwana. Ngaba uyazi ukuba ingqondo iqhuba ulwazi olubonakalayo ngamaxesha angama-60,000 ngokukhawuleza kunombhalo? Loo nto yenza sithandabuze isaci sakudala esithi, “umfanekiso uxabisa iwaka lamagama.” Enyanisweni, ingaxabisa amagama angama-60,000.
Enye into emele iqwalaselwe yileyo abantu bakhumbula i-80% yento abayibonayo. Lo ngumsantsa omkhulu xa uthelekisa ne-20% yoko sikufundayo kunye ne-10% yento esiyivayo. Ngethemba, uya kukhumbula ngaphezu kwe-20% yento ebhaliweyo kule post! Akukho maxhala, sifake imbonakalo ethile ukuze ikhumbuleke ngakumbi.
Iintlobo zeZiboniso
Xa sithetha ngezinto ezibonwayo, sibhekisa kokungaphezulu kunokufota nje. Itekhnoloji idale ezinye iintlobo ezimangalisayo zemifanekiso kule minyaka idlulileyo, kubandakanya imizobo, iividiyo, iiGIF, kunye nokunye. Nganye iphumeza injongo yayo kwaye inceda ekudluliseleni umyalezo ngendlela eyahlukileyo.
Ukudibanisa ezi ntlobo zinokuba yiresiphi yokumangalisa, ukuba isetyenziswe ngokuchanekileyo. Indlela yemidiya exubeneyo inokuguquguquka ngakumbi kunye namandla okudala ukutshisa amabali akho. Umceli mngeni kukwenza ukuba zonke zihlangane ngendlela ebalekayo kwaye zihlale zinyanisekile kumyalezo wakho.
Iifoto kunye nemizobo
Siqala ngezona zibonwa ziqhelekileyo zibonwa kwimidiya yoluntu namhlanje: imifanekiso. Ukunyuka kwe-Instagram kububungqina bokuba imifanekiso yeyona nto iphambili ekusetyenzisweni kwethu kwimidiya yoluntu. Ngokunyanisekileyo, mingaphi imifanekiso oyibonileyo kwimidiya yoluntu kwiiyure ezingama-24 ezidlulileyo? Isixa-mali sinokubangela ingqondo.
Ngemifanekiso emininzi kangaka ngaphandle, ngaba kunokwenzeka ukuba ugqame? Kanjalo. Kodwa ngaba awudingi izixhobo eziphezulu kunye nesoftware yobuchwephesha? Hayi ncma.
Nazi ezinye zezixhobo esicebisa ukuba sizisebenzise ekuhlelweni kweefoto kunye noyilo lwegraphic.
Izixhobo zokuHlela iFoto
- Ukuhlutha -Inkqubo yokuhlela yemifanekiso eyahlukeneyo enetoni yeempawu kunye nokhetho
- VSCO Cam -Le app ibonelela ngeseti ekhethekileyo yezihluzi ukunika iifoto zakho umoya othile
- I Swag -Ikuvumela ukuba wongeze isicatshulwa esinesitayile phezu kwemifanekiso ekuhambeni
- phezu -Olunye usetyenziso olusebenziseka lula olusebenzisa umbhalo kwiifoto
- ifotofi -Inikeza izihluzi, izixhobo zokuhlela, kunye nokwaleka okubhaliweyo/imizobo
- Square Ready -Ifaka imifanekiso ebanzi okanye emide kwisikwere ngaphandle kokusikwa (oko kukuthi kwi-Instagram)
Izixhobo zoYilo lomzobo
- Adobe Creative Cloud -Iinketho zokubhaliselwa kwenyanga kwiinkqubo ezinjengePhotoshop kunye ne-Illustrator
- I-PIXLR -Enye indlela yePhotoshop eneendlela ezininzi zokuhlela ezifanayo (ifana nePhotoshop nayo!)
- Canva -Inikezela ngeetemplates ezinokwenziwa ngokwezifiso kunye nezinto ezibonakalayo ukuyila kwimidiya yoluntu
- Pablo nguBuffer -Ngokukodwa kwi-Twitter, inceda ukwenza imifanekiso enombhalo phezu kwayo kwimizuzwana engama-30 okanye ngaphantsi.
GIF
Masigxile kwiindlela ezintsha zokusebenzisa iiGIF. Siyibonile le fomati ingena kwimidiya yoluntu ngokusebenzisa amaqonga afana neTumblr, Twitter, kwaye ngoku Facebook. Ingena kanye phakathi kokungabi ngumfanekiso kwaye ingabi yividiyo nokuba. Kwizihlandlo ezininzi, ii-GIFs zifumana inqaku elingcono kunombhalo, i-emojis, kunye nemifanekiso. Kwaye ngoku kuya kuba lula ukwabelana kwaye kusasazeka ngakumbi.
Iindaba ezimnandi zezokuba awudingi iinkqubo ezintle ukwenza iiGIF. Zininzi
simahla, izixhobo ezisebenzisekayo ezifumanekayo zokwenza kunye nokulawula iiGIFs. Ukuba ungathanda ukongeza ii-GIFs kumxholo wakho wokubonwayo, nazi izixhobo eziluncedo:
Izixhobo zeGIF
- GifLab -Omnye umenzi we-GIF oneempawu ezifanayo kwiGifit
- Giphy -Isiseko sedatha yee-GIFs ezikhoyo ezivela kuyo yonke iwebhu kunye nokhetho lokukhangela
yokuzonwabisa
Xa kuthelekiswa nazo zonke ezinye iintlobo zemidiya, ividiyo yindlovu kwigumbi. Kukhulu kuzo zonke iimvakalelo zegama, ukuya kuthi ga kwinqanaba leeyure ezingama-300 zevidiyo zilayishwe kuYouTube ngomzuzu ngamnye. Kwaye ngoku uFacebook utyhala iqonga lakhe levidiyo ukukhuphisana neYouTube. Enye into ephambili ekufuneka iqwalaselwe kukuba iividiyo ezifakwe ngokuthe ngqo kuFacebook zifumana ezona zinto zifikelelekayo xa kuthelekiswa nokubhaliweyo, imifanekiso, kunye namakhonkco. Ke ngoko, kutheni kufuneka ibe yinxalenye yesicwangciso soluntu somntu wonke.
IGoPro iyayibulala kumajelo eendaba ezentlalo kunye nomxholo wayo wevidiyo. Ngelixa ngokucacileyo benokufikelela kwiikhamera zevidiyo ezisemgangathweni, uninzi lomxholo wabo ufunyenwe ngabantu kubathengi babo. Yimeko ekhethekileyo apho ukusebenzisa amabali abathengi kubalisa ibali lohlobo lweGoPro.
Nokuba unayo iGoPro okanye i-smartphone, iikhamera zevidiyo ezisemgangathweni zifikeleleka ngakumbi kunangaphambili. Kukuwe ukufumana ezona ndlela zibalaseleyo zokusebenzisa umxholo wevidiyo. Ngaba unokucofa abathengi bakho ngevidiyo? Kuthekani ngokucutha ividiyo ekhoyo kwimithombo efanelekileyo? Vala iinketho zakho kwaye wenze.
Ukuba ukhetha ukwenza umxholo wakho wevidiyo, nazi ezinye izixhobo zokunceda:
Izixhobo zeVidiyo
- iMovie -Iza nazo zonke iiMacs kwaye ziyafumaneka kwizixhobo ze-iOS
- Ngamafutshane - Cofa imifanekiso emithathu. Yongeza ii-captions. Khetha imizobo. Yenza ibali le-cinematic
- Ivenkile yevidiyo -Umhleli wevidiyo olula onezixhobo zokuhlela ngokukhawuleza, izihluzi zokwenza iividiyo zakho zibe zezakho
- I-PicPlayPost -Yenza ikholaji yeevidiyo kunye neefoto kwisiqwenga esinye semidiya
- hyperlapse -Dubula iividiyo zexesha ukuya kuthi ga kwi-12x ngokukhawuleza
- GoPro - Balisa ibali lakho ngompompo omnye ngeQuikStories.
Social Video Apps
- Periscope -Usetyenziso oluvumela abasebenzisi ukuba baphile ngokusasaza kwii-smartphones zabo
- ngene -Cofa iifoto kunye neevidiyo oza kubelana ngazo nabahlobo abanyamalalayo emva kwemizuzwana embalwa.
- fyuse -I-app 'yokufota' evumela abasebenzisi ukuba babambe kwaye babelane ngemifanekiso eshukumayo
- UFlixel – Yenza kwaye wabelane isinemifanekiso (inxalenye yomfanekiso, inxalenye yevidiyo).
infografikhi
I-Infographics yenza into edla ngokuthathwa njengesihloko esikruqulayo: Idatha. Ngokujonga idatha, i-infographics ibonisa iinyani kunye namanani ngeendlela zokuyila kodwa ezifundisayo. I-Piggy ixhasa utshintsho kusetyenziso olunzima lwemithombo yeendaba, i-infographics idume kakhulu kule minyaka idlulileyo-inceda abantu ukubalisa amabali ngendlela ekulula ukwetyisa kunye nekwabelwana ngayo.
Idatha inokuba namandla. Qinisekisa ukuba uyawasebenzisa la mandla ngokuwabonisa ngemifanekiso enefuthe. Kukho iindlela ezininzi zokwenza i-infographics. Nazi izixhobo ezimbalwa kunye nemithombo:
Izixhobo ze-Infographic
- Piktochart -Uyilo olulula lwe-infographic app evelisa imizobo entle, ekumgangatho ophezulu
- I-venngage -Omnye umenzi we-infographic oza kuzama
- Infogram -Yhu, esinye isixhobo sokwenza i-infographics (ukukunika nje ukhetho)
- Ngombono -Fikelela kwii-infographics ezikhoyo kwiindidi ezahlukeneyo kunye namashishini
PHOXA iBali lakho
Kwinqaku lokugqibela, singathanda ukubonelela ngeendlela ezilula zokuthatha ezinokuchazwa ngokulula nge-akhronimi, CAST.
Yenza ngokuhambelana -Qinisekisa ukuba uphawu lwakho lumelwe ngokubonakalayo ngendlela ehambelanayo kuwo onke amajelo edijithali. Oku kunceda ukwakha nokugcina ukuqondwa kophawu phakathi kwabaphulaphuli bakho.
Buza "Ingena njani le nto kwibali lam?" – Musa ukwenza izinto nje kuba iyifashoni yamva nje. Ngalo lonke ixesha ujonge ukuba ihambelana njani neenjongo zebhrendi kunye nomsebenzi wakho. Kwakhona, qiniseka ukuba yindlela esebenzayo yokufikelela kubaphulaphuli ojolise kubo.
Funa impefumlelo (musa ukuyilinda) -Sinenkuthazo ebonakalayo esijikelezileyo, kufuneka uyijonge ngamanye amaxesha. Impefumlelo ayizuwela ethangeni lakho. Yiba ngumthathi-nxaxheba osebenzayo kwinkqubo.
Vavanya iimbono ezahlukeneyo – Musa ukoyika ukwenza umfuniselo. Vavanya ii-engile ezintsha kunye nezitayile ezahlukeneyo ngembonakalo yakho. Ungaze uvumele uloyiko luthintele amandla akho okudala.
Umxholo kweli nqaku uthunyelwe kwakhona ukusuka: http://www.verjanocommunications.com/visual-storytelling-social-media/.
