Ukuma ngaphandle kwesihlwele kunye nokunxibelelana nabaphulaphuli ojolise kubo kunokuba ngumsebenzi onzima. Njengoko amaqela obulungiseleli ezama ukwakha unxibelelwano, kulula ukuwela kwimigibe eqhelekileyo esebenza ngokuchasene neenjongo zakho kunokufeza umsebenzi wakho. Ukukunceda ujonge ubume obuhlala buguquka bemikhankaso yemidiya yoluntu, siqulunqe uluhlu lweempazamo ezintlanu eziphezulu ezenziwa ngamaqela entengiso.
Impazamo #1: Ukungahoyi uphando lwabaphulaphuli
Enye yezona mpazamo zinkulu ezinokwenziwa liqela labaphathiswa kukuntywila kwiphulo ngaphandle kokuqonda ngokwenene abaphulaphuli abajolise kubo. Ngaphandle kokuqonda okunzulu kokukhethwa ngabaphulaphuli bakho, indlela yokuziphatha, kunye namanqaku entlungu, umxholo wakho usengozini yokuwa phantsi. Njengoko uSeth Godin egxininisa, "Ukuthengisa akusekho malunga nezinto ozenzayo, kodwa ngamabali owabalisayo."
Ngokomzekelo, xa i-Pepsi isungula iphulo elibi elibandakanya u-Kendall Jenner ehambisa i-can yesoda kwipolisa ngexesha loqhanqalazo, ukuvalelwa kwethoni kwimilinganiselo yabaphulaphuli kwakhokelela ekubuyeleni okubanzi. Ukuqhawulwa konxibelelwano phakathi kwephulo kunye neemvakalelo zabaphulaphuli kubangele ukonakalisa isidima sophawu.
Isisombululo: Beka phambili uphando olucokisekileyo lwabaphulaphuli ukwakha amaphulo anomdla. Sebenzisa uhlalutyo lwedatha, yenza uphando, kwaye uzibandakanye nokuphulaphula ekuhlaleni ukuze uqonde ukuba yintoni eyenza abaphulaphuli bakho baphawule. Landela uQeqesho loMntu lweMII ukwakha iprofayile yakho yabaphulaphuli efanelekileyo. Emva koko, yenza amabali abonisa amabali abo, ujike abaphulaphuli bakho babe ngamathuba obulungiseleli obubandakanyekayo.
Impazamo #2: Ukuthengisa okungahambelaniyo
Ukungahambelani kwintengiso kwiiplatifti ezahlukeneyo kunokunciphisa ubuni bobulungiseleli bakho kwaye kudideke abaphulaphuli bakho. UkuBhanisa ingaphezulu kwe logo. Yiseti yezinto ezilindelweyo, iinkumbulo, amabali, kunye nobudlelwane obuthi, buthathwe kunye, buphendule ngesigqibo somntu sokulandela iphepha lakho, okanye ukubandakanya ngokunzulu.
Ukutshintshana phakathi kwethowuni esesikweni kwi Facebook kunye nethoni eqhelekileyo Instagram, umzekelo, inokushiya abalandeli bedidekile. Ukunqongophala kwezinto ezifanayo kwizinto ezibonakalayo kunye nemiyalezo kuya kuphakamisa imibuzo malunga nokunyaniseka kobulungiseleli bakho.
Isisombululo: Yenza izikhokelo zebhrendi ezibanzi ezigubungela izinto ezibonakalayo, ithoni, kunye nomyalezo. Oku kuqinisekisa uphawu lophawu oluhambelanayo kuwo onke amaqonga eendaba ezentlalo, ukwakha ukuthembana kunye nokuqondwa phakathi kwabaphulaphuli bakho.
Impazamo #3: Ukujonga uhlalutyo
Amaphulo osasazo lwentlalo ngaphandle kohlalutyo olucokisekileyo afana neentolo zokudubula ebumnyameni. Amandla okwenziwa kwezigqibo aqhutywa yidatha agxininiswa ngumbono oqhelekileyo othi, “Awunakulawula into ongayilinganisiyo.”
Ukutyala imali eninzi kwiphulo ngaphandle kokulandelela ngokusebenzayo iimetriki yinkcitho yexesha kunye nemali yobulungiseleli. Ukunqongophala kokuqonda apho umxholo uxhaphake kakhulu kuya kubangela ukumoshwa kwemithombo kunye namathuba alahlekileyo okuphucula iphulo.
Isisombululo: Hlalutya rhoqo iimethrikhi ezifana namazinga othethathethwano, amaxabiso okucofa, kunye namazinga okuguqulwa. Ukuba usebenzisa imidiya yoluntu ukuqhuba imiyalezo ngokuthe ngqo, jonga ixesha lokuphendula kwiqela lakho ukuze ungabhubhisi iinkokeli. Sebenzisa olu lwazi ukulungisa kakuhle amacebo akho, wandise oko kusebenzayo, kwaye uhlengahlengise okanye ulahle into engasebenziyo.
Impazamo #4: "Ukuthengisa Kanzima" Endaweni Yokwakha Ubudlelwane
Kwihlabathi elizaliswe zizibhengezo zentengiso, indlela yokuthengisa nzima inokucima abaphulaphuli bakho. Uninzi lwabantu ludibana noYesu ngobudlelwane nabanye abantu. Njengoko sishumayela iVangeli, asinakungahoyi imfuno yoluntu esisiseko yobudlelwane kunye nokunxibelelana nabanye.
Ukubhobhoza abalandeli bakho bemithombo yeendaba zentlalo ngezithuba ezithengisa kakhulu kuya kukhokelela ekwehleni kokuzibandakanya kunye nabalandeli bangabhalisi. Ukuba yonke iposti icela abaphulaphuli ukuba bakunike into, efana neenkcukacha zabo zoqhagamshelwano okanye ukuthumela umyalezo othe ngqo, uya kubacima kuphela kumyalezo ozama ukwabelana ngawo.
Isisombululo: Beka phambili umxholo obonelela ngexabiso kubaphulaphuli bakho. Yabelana ngeeposti zebhlog ezifundisayo, iividiyo ezonwabisayo, okanye amabali akhuthazayo ahambelana neenqobo zobulungiseleli bakho, wenza unxibelelwano olunentsingiselo nabaphulaphuli bakho.
Impazamo #5: Ukungahoyi ukuBambisana noLuntu
Ukungaphumeleli ukuzibandakanya noluntu lwakho lithuba eliphosiweyo lokukhuthaza ukunyaniseka kunye nokwenza uphawu lwakho lomntu. Oku kunokubonakala kucacile, kuba kukho amaqela amaninzi obulungiseleli akhoyo ukuze adibane nabantu kumgangatho wobuqu. Kodwa, iMII isebenze namaqela amaninzi aqhuba unxibelelwano lobuqu kunye nemiyalezo evela kubaphulaphuli babo, kuphela ukuvumela loo miyalezo ukuba iphele kwixesha elidlulileyo xa bengakwazi ukuphendula ngexesha elifanelekileyo.
Ukuba iiakhawunti zeendaba zoluntu lwenkonzo yakho bezizaliswe ngamagqabaza, kodwa iimpendulo bezinqabile, ubuya kuba uthumela umyalezo oqatha kwabo bantu ukuba izicelo zabo azibalulekanga ngokwaneleyo ukuba bavume kwaye baphendule. Oku kunqongophala kothethathethwano kuya kushiya abantu beziva bengaviwa kwaye benqanyuliwe.
Isisombululo: Phendula rhoqo kwizimvo, imiyalezo, kunye nokukhankanya. Yamkela zombini ingxelo eyakhayo nengalunganga, ebonisa ukuzinikela kobulungiseleli bakho ekumameleni nasekuxabiseni igalelo labaphulaphuli bakho. Olu thethathethwano luthumela umyalezo kwabanye abacinga ukuphendula ukuba imiyalezo yabo yexesha elizayo iya kubonwa, iviwe, kwaye ifumane impendulo.
I-MII inethemba lokuba iqela lakho liya kuzuza ngokuphepha ezi mpazamo zintlanu ziqhelekileyo kunye nokwamkela imigaqo yokuqonda abaphulaphuli, uphawu olungaguqukiyo, izigqibo eziqhutywa yidatha, ukwakhiwa kobudlelwane, kunye nokuzibandakanya noluntu. Iqela lakho lenkonzo lingavula indlela eya kumaphulo ayimpumelelo eendaba zoluntu. Yenza amaphulo akho akhumbuleke, anentsingiselo, kwaye abandakanyeke ukubamba ingqalelo kwaye umeme abaphulaphuli bakho kwincoko eya kuba nefuthe lanaphakade.
Ifoto ngu UGeorge Becker kwiPexels
Indwendwe Thunyelwe ngu IMedia Impact International (MII)
Ngomxholo ongaphezulu ovela kwiMedia Impact International, bhalisa kwi Incwadana yeendaba yeMII.
