Iintengiso eziJoliswe kuFacebook kuFanekile ukuzizama
Ngelixa kukho iindlela ezininzi zokunxibelelana nabaphulaphuli bakho (oko kukuthi, iYouTube, amaphepha eWebhu, njl.njl.), iintengiso ezijoliswe kuFacebook zihlala ziyeyona ndlela isebenzayo nengabizi kakhulu yokufumana abantu abayifunayo. Ngabasebenzisi abasebenzayo abangaphezu kwebhiliyoni ezi-2, inokufikelela okumangalisayo kunye neendlela ezimangalisayo zokujolisa kuphela abantu abathile ofuna ukufikelela kubo.
Nazi iimpazamo ezimbalwa ezinokuthintela i-Facebook Targeting yakho.
- Ukusebenzisa uhlahlo lwabiwo-mali oluncinci kakhulu kumlinganiselo wabaphulaphuli. I-Facebook iya kugqiba ukufikelela kwintengiso yakho ngezinto ezininzi, kodwa ubungakanani bebhajethi yenye yezona zinto zibalulekileyo. Njengoko ucinga ukuba ungakanani ixesha lokuqhuba isikhangiso (sincoma ubuncinane iintsuku ze-4 ukuvumela i-algorithm isebenze umlingo wayo), kunye nobukhulu babaphulaphuli bakho, qwalasela ukuba yimalini onokuyihlawula ngayo ukutyalomali ekuvavanyeni nasekucokiseni abaphulaphuli bakho kunye nomyalezo. . Cinga ngokujolisa phantsi kubaphulaphuli abancinci, ukwenza uvavanyo lwe-A/B phakathi kwedesktop kunye neselfowuni, kwaye ungahambi ixesha elide kwiphulo lentengiso.
- Ukuhambisa hayi ukunxibelelana. Ukudlulisela yindlela enye yokunxibelelana kwaye kukhokelela kwimeko yokuthetha ngakumbi "nabanye" endaweni yokuthetha nabo. Esi senzo sikhokelela ekuzibandakanyeni okuncinci, iindleko eziphezulu zentengiso, kunye nezicwangciso ezingasebenzi kakuhle. Ukunqanda le mpazamo, suka kude kwi-monolog kwaye usebenze ukwenza incoko yababini. Qwalasela ubuntu bakho, kwaye ngokwenene "uthethe" kwimiba yentliziyo yabo. Cinga ngokubuza imibuzo kunye nokuzibandakanya kwicandelo lezimvo, okanye uqhube iphulo le-Add ye-Facebook Messenger eliboleka kwingxoxo.
- Ukungasebenzisi umgangatho kunye nomxholo oxhamlayo wabasebenzisi. Musa ukusebenzisa iphepha lakho likaFacebook njengencwadana yedijithali. Ulumkele umxholo wakho oza njengepitch yokuthengisa okanye ulwazi olungahambelani nabaphulaphuli bakho. Endaweni yoko, njengoko ucinga nge-persona yakho, yenza umxholo onceda ukuphendula imibuzo okanye ukusombulula iingxaki. Qinisekisa ukuba ayithethi kakhulu kwaye isebenzisa ulwimi lomntu wakho. Cinga ukusebenzisa ividiyo kunye nemifanekiso (isikwere, imifanekiso ye-Instagram yesayizi ithande ukuba nesantya esiphezulu sokucofa), kwaye usebenzise i-Facebook Insights kunye / okanye i-Analytics ukuze ubone ukuba yintoni umxholo ofumana ukubandakanyeka kunye nokuhamba.
- Ukungangqinelani. Ukuba awufane upose kwiphepha lakho kwaye ungalihlaziyi rhoqo, ke ukufikelela kwakho kwe-organic kunye nokuzibandakanya kuya kubandezeleka. Awudingi ukuthumela amaxesha amaninzi ngosuku (qwalasela ijelo leendaba zoluntu njengezo ezifana ne-Twitter zifuna izithuba zemihla ngemihla), kodwa ukuba neshedyuli yobuncinci bezithuba ezi-3 okanye ngaphezulu ngeveki sisiqalo esihle. Cwangcisa umxholo wakho kwangaphambili, kwaye usebenze ukufumana umxholo oza kuhambelana nomntu wakho. Zingqamanise nokuvavanya iintengiso zakho ngokunjalo. Ngokuhamba kwexesha uya kufumanisa ukuba yeyiphi imixholo kunye nemiyalezo edala ezona zinto zibandakanyayo kunye nezikhokelo zokomoya. Zama ukusebenzisa yonke iphulo le-Ad njengendlela yokuvavanya into ethile ukuze uhlale uzuza.
Ngelixa kukho imiba emininzi yobugcisa yokufunda xa kufikwa kwintengiso yemidiya yoluntu, ukusebenzela ukuphelisa ezi mpazamo zingasentla kuya kukunceda uqiniseke ukuba ufikelela kubantu abalungileyo, ngexesha elifanelekileyo, ngomyalezo ochanekileyo, nakwisixhobo esifanelekileyo. . Inkosi ikusikelele!
