Ke uqalile iphulo lakho lokuqala le-ad kaFacebook kwaye ngoku uhleli, uzibuza ukuba iyasebenza na. Nazi izinto ezimbalwa onokuzijonga ukukunceda ubone ukuba iyasebenza kwaye loluphi utshintsho (ukuba lukhona) okufuneka ulwenze.
Fikelela kuMphathi wakho weeNtengiso ngaphakathi ishishini.facebook.com or facebook.com/adsmanager kwaye ujonge ezi ndawo zilandelayo.
Qaphela: Ukuba awuliqondi igama elingezantsi, unokukhangela kuMphathi weeNtengiso ngengcaciso eyongezelelweyo kwibha yokukhangela phezulu okanye ujonge ibhlog, “Uguqulo, iimpembelelo, iiCTA, owu bethu!"
Inqaku loQhagamshelwano
Amanqaku akho ahambelanayo akunceda ukuba wazi ukuba intengiso yakho kaFacebook idibana njani nabaphulaphuli bakho. Ilinganiswa ukusuka kwi-1 ukuya kwi-10. Amanqaku aphantsi athetha ukuba intengiso ayihambelani kakhulu kubaphulaphuli bakho abakhethiweyo kwaye iya kubangela ixabiso eliphantsi leempembelelo kunye neendleko eziphezulu. Okukhona kuphezulu ukufaneleka, kokukhona imbonakalo ephezulu kwaye iphantsi ixabiso lentengiso.
Ukuba unenqaku elisezantsi lokufaneleka (okt 5 okanye ngaphantsi), ngoko uya kufuna ukusebenza kukhetho lwakho lwabaphulaphuli. Vavanya abaphulaphuli abohlukeneyo ngentengiso efanayo kwaye ubone ukuba inqaku lokufaneleka kwakho litshintsha njani.
Nje ukuba uqalise ukufowunela abaphulaphuli bakho, emva koko unokuqalisa ukwenza uvavanyo ngakumbi kwiintengiso (iifoto, imibala, izihloko, njl. njl.). Ukusebenzisa uphando lwakho lwePersona kunokukunceda ekuqaleni ngabaphulaphuli bakho ekujolise kubo kunye nokuyila kweentengiso.
Iimpawu
Imibono kukuba mangaphi amaxesha intengiso yakho kaFacebook ibonisiwe. Okukhona kubonwa amaxesha amaninzi, kokukhona ulwazi oluthe kratya malunga nobulungiseleli bakho. Xa uqalisa isicwangciso sakho se-M2DMM, ulwazi lophawu luphambili. Kubalulekile ukunceda abantu ukuba bacinge ngomyalezo wakho kunye namaphepha akho.
Zonke iimbonakalo nangona azifani. Ezo zikwi-feed news zikhulu kakhulu ngobukhulu kwaye (mhlawumbi) zinefuthe ngakumbi kunabanye njengeentengiso zekholamu yesandla sasekunene. Ukujonga ukubona apho iintengiso zibekwe khona kubalulekile. Ukuba ufumanisa ukuba umzekelo, i-90% yeentengiso zakho ziyabonwa kwaye zibandakanyeke okanye zenziwe zisuka kwiselfowuni, ke vumela loo nto ikuncede iqinisekise uyilo lwakho lwentengiso kunye nenkcitho yentengiso kumaphulo exesha elizayo.
I-Facebook iya kukuxelela i-CPM okanye ixabiso lewaka ngalinye lentengiso yakho. Njengoko ucwangcisa inkcitho yentengiso yexesha elizayo, jonga kwi-CPM yakho ukukunceda ukuba ubone eyona ndawo ingcono yokuchitha ibhajethi yakho yentengiso yemibono kunye neziphumo.
Clicks
Ngalo lonke ixesha umntu ecofa intengiso yakho ye-Facebook ibala njengokucofa. Ukuba umntu uthatha ixesha lokucofa kwintengiso kwaye aye kwiphepha lokufika, ngoko ke mhlawumbi babandakanyeke ngakumbi kwaye banomdla ngakumbi.
I-Facebook iya kukuxelela kuMphathi weNtengiso ye-CTR yakho okanye uCofa-ngeRate. Iphezulu i-CTR, kunomtsalane wabantu abaninzi kuloo ntengiso. Ukuba uqhuba uvavanyo lwe-AB, okanye uneentengiso ezininzi, i-CTR ingakuxelela ukuba yeyiphi enceda ukuqhuba iimbono ezininzi kwiphepha lakho lokufika, kwaye yeyiphi enomdla ophezulu.
Kwakhona jonga ixabiso ngokucofa (CPC) yeentengiso zakho. I-CPC luxabiso-ngonqakrazo lwentengiso kwaye ikunceda ukuba wazi ukuba yimalini ukwenza ukuba abantu baye kwiphepha lakho lokufika. Okukhona isezantsi iCPC ngcono. Ukunceda ukugcina intengiso yakho ichitha imali ephantsi, jonga i-CPC yakho kwaye unyuse inkcitho yentengiso (kancinci, ungaze ube ngaphezu kwe-10-15% ngexesha) eneyona nombolo ingcono yeCPC.
Kanye njengokuba kuboniswa, apho intengiso yakho iboniswa khona iya kuchaphazela iCTR kunye neCPC yakho. Iintengiso zekholamu yasekunene zihlala zitshiphu ngokumalunga neCPC kwaye zineCTR esezantsi. Iintengiso ze-Newsfeed zihlala zibiza ngaphezulu kodwa ziya kuba ne-CTR ephezulu. Ngamanye amaxesha abantu baya kucofa kwi-feed yeendaba bengazi ukuba yintengiso ngokwenene, ke le yindawo oya kufuna ukuyilandelela ngokuhamba kwexesha. Abanye abantu banokungacofa intengiso kodwa babe nomdla, ke ujonge iphulo ngexesha lexesha usebenzisa zombini i-Facebook Analytics kunye. google Analytics iya kukunceda ufumane iipateni.
Uguqulo Metrics
Uguqulo lubhekisa kumanyathelo athathiweyo kwiwebhusayithi yakho. Kubulungiseleli bakho kusenokuthetha umntu ocela iBhayibhile, ukuthumela umyalezo wangasese, ukukhuphela into ethile, okanye enye into obumcele ukuba ayenze.
Beka iinguqu kumxholo ngokulinganisa inani leenguqu ezahlulwe ngenani lokutyelelwa kwephepha, okanye izinga lokuguqulwa. Unokuba ne-CTR ephezulu (cofa-nge-ratio) kodwa utshintsho oluphantsi. Ukuba kunjalo, unokufuna ukujonga iphepha lakho lokumisa ukuze uqiniseke ukuba "buza" kucacile kwaye kunyanzelekile. Utshintsho kumfanekiso, amagama, okanye ezinye izinto kwiphepha lokufika, kuquka isantya sephepha, zonke zinokudlala indima kumazinga akho okuguqula.
Imethrikhi enokukunceda ukuba ubone ukusebenza kwentengiso yakho ye-Facebook yinkcitho yentengiso eyahlulwe ngenani lokuguqulwa, okanye ixabiso ngesenzo ngasinye (CPA). Okukhona usezantsi i-CPA, kokukhona uguqulelo oluninzi ufumana ngaphantsi.
Isiphelo:
Isenokubonakala iyinto eyoyikisayo njengoko uqala iphulo lentengiso kaFacebook ukwazi ukuba liyaphumelela okanye hayi. Ukwazi injongo yakho, ukuba nomonde (ukunika isikhangiso ubuncinane iintsuku ze-3 ukuvumela i-algorithm ye-Facebook ukuba yenze umsebenzi wayo), kunye nokusebenzisa i-metrics engentla inokukunceda ukuba unqume ixesha lokulinganisa kunye nexesha lokumisa iphulo.
