Abantu bavezwa kwindawo ethile phakathi kwe-4,000 kunye ne-10,000 yemiyalezo yokuthengisa ngosuku! Uninzi lwale miyalezo aluhoywa. Kwixesha lobufundisi bedijithali, ukwenza umntu kubaluleke kakhulu kunangaphambili. Ngengxolo eninzi kunye nokhuphiswano, kubalulekile ukufumana iindlela zokuphuma ngaphandle kwesihlwele kwaye unxibelelane nabaphulaphuli ojolise kubo kwinqanaba lomntu.
Ukwenziwa komntu kungathatha iindlela ezininzi, ukusuka ekusebenziseni idatha ye-persona ukudala umxholo ojoliswe kuwo ekusebenziseni izixhobo zobuchwepheshe bokuthengisa ukuhambisa amava omntu. Kodwa nokuba uyenza njani na, ukwenza ubuqu kumalunga nokubonisa abantu bakho ukuba uyabaqonda kwaye uzikhathalele iimfuno zabo.
Xa kwenziwe ngokufanelekileyo, ubuqu bakho bunokuba nefuthe elikhulu kwiziphumo zobulungiseleli bakho. Umzekelo, uphononongo olwenziwa nguMcKinsey lufumanise ukuba iinkampani ezisebenzisa ubuqu ngokufanelekileyo zivelisa ingeniso eyi-40% ngaphezulu kuneenkampani ezingakwenziyo. Iqela lakho lisenokungaqhubi ngeniso, kodwa sonke sijonge ukususa abantu ekuqwalaselweni nje ukuya kuguquko olubandakanyekayo. Imiyalezo eyenzelwe wena yongeza inani labantu abaza kuthatha elo nyathelo.
Uqala njani ke ukwenza umntu? Nanga amacebiso ambalwa:
- Qala ngedatha yakho yomntu.
Inyathelo lokuqala lokuzenzela kukuqokelela idatha eninzi malunga nomntu wakho kangangoko kunokwenzeka. Le datha inokubandakanya izinto ezifana nokubalwa kwabantu, imbali yokuthenga, kunye nokuziphatha kwewebhusayithi. - Sebenzisa idatha yakho ukwenza umxholo ojoliswe kuwo.
Nje ukuba unayo idatha yakho, ungayisebenzisa ukwenza umxholo ojoliswe kuwo ohambelana nezinto onomdla kuzo. Oku kunokubandakanya izinto ezifana neeleta zeendaba ze-imeyile, iiposti zebhlog, okanye izithuba zemidiya yoluntu. - Sebenzisa izixhobo zeTekhnoloji yeNtengiso (MarTech) ukuhambisa amava omntu.
IMarTech inokusetyenziselwa ukuhambisa amava omntu ngeendlela ezininzi. Ngokomzekelo, ishishini lezoshishino linezixhobo ezininzi ezinokusetyenziselwa ukubandakanya abaphulaphuli bobulungiseleli ngokufanelekileyo. Izixhobo ezinje ngoMthengi.io okanye uBugcisa unokusetyenziselwa ukucebisa umxholo kubantu, ukwenza amava ewebhusayithi, okanye udale ii-chatbots ezinokuphendula imibuzo.
Ukwenziwa komntu yinxalenye ebalulekileyo yaso nasiphi na isicwangciso esiyimpumelelo sokuthengisa idijithali. Ngokuthatha ixesha lokwenza ukuthengisa kwakho, unokunxibelelana nabaphulaphuli ojolise kubo kwinqanaba elinzulu kwaye uqhube iziphumo ezingcono.
“Ukwenziwa komntu ngundoqo ekuthengiseni kule nkulungwane yama-21. Ukuba ufuna ukufikelela kubaphulaphuli ojolise kubo kwaye wenze unxibelelwano, kufuneka uthethe nabo ngendlela efanelekileyo kubo. Oku kuthetha ukuqonda iimfuno zabo, izinto abazithandayo, kunye namanqaku abo entlungu. Kukwathetha ukusebenzisa idatha kunye netekhnoloji ukuhambisa imiyalezo kunye namava omntu. ”
- Seth Godin
Ke ukuba awukabikho ukuthengisa kwakho, ngoku lixesha lokuba uqale. Yeyona ndlela ilungileyo yokufikelela kubaphulaphuli ojolise kubo kwaye uqhube iziphumo.
Ifoto ngu Mustata Silva kwi Pexels
Indwendwe Thunyelwe ngu IMedia Impact International (MII)
Ngomxholo ongaphezulu ovela kwiMedia Impact International, bhalisa kwi Incwadana yeendaba yeMII.
