Ngaba wakha wancokola nomntu othetha ngesiqu sakhe kuphela? Kuyacaphukisa, kukubekela ecaleni, yaye ngokuqhelekileyo kukhokelela kumnqweno wokuphepha ukuncokola naloo mntu kwixesha elizayo.
Uthethathethwano yingxoxo phakathi kobulungiseleli bakho kunye nabaphulaphuli babo. Uthethathethwano lokwenyani luza ngokunxibelelana nabantu, ukwakha ubudlelwane, ukuqondana nzulu, kunye nesenzo esikhuthazayo esisingise kwinjongo enye. Uthethathethwano lubalulekile ekufikeleleni kwidijithali, kodwa uninzi lwabaphathiswa abaqondi ukuba iinzame zabo zokuqhuba abantu esenzweni ziyayibulala incoko. Ukusebenzisa indlela engalunganga kuya kukhokelela kumathuba alahlekileyo okwabelana nabantu ngoYesu, phuhlisa ubudlelwane bakho nabaphulaphuli bakho kwinqanaba elinzulu, kwaye udale impembelelo yobukumkani.
Phucula ukufikelela kwakho kwaye wenze impembelelo ehlala ixesha elide kubukumkani ngokuthathela ingqalelo ezi zinto zilishumi ezinefuthe kunxibelelwano lwedijithali kubulungiseleli:
- Umyalezo ofanelekileyo - Ngubani umntu wakho? Yintoni abayikhathaleleyo? Yintoni abazama ukuzifeza yona? Yintoni ebakhokelela kumxholo wakho kwindawo yokuqala? Gxininisa ekugqithiseni umyalezo wakho ngokufutshane kwaye unyanzelekile, kodwa kwenze oko ngendlela ehambelana nabaphulaphuli ojolise kubo kunye neenjongo zabo.
- Umxholo Wemigangatho -Umgangatho uphumelele ubuninzi kwihlabathi lanamhlanje. Dala umxholo ofundisayo, okhuthazayo, ocengayo, nonika umdla kumxholo. Amaxesha amaninzi amaqela obulungiseleli azama nje ukukhupha into ebekiweyo okanye ikhalenda yokuthumela kumajelo eendaba ezentlalo. Yehlisa isantya. Kungcono ukuthi cwaka okwethutyana kunokuphulukana nabaphulaphuli bakho ngokubabethelela ngomxholo ongavakaliyo.
- Isikhathi -Fikelela ngexesha elifanelekileyo ukuqinisekisa impembelelo ephezulu. Qonda xa abaphulaphuli bakho bekhuthele kwaye banokubandakanyeka. Thumela ngaloo maxesha.
- Uthethathethwano nabaphulaphuli -Yenza abantu bathethe ngenkonzo yakho kwimidiya yoluntu kunye namanye amaqonga edijithali ngokubuza imibuzo enyanzelisayo. Eli lithuba elihle lokuba abaxhasi okanye abaxhasi babandakanyeke, kodwa bakhuthaze ukuba bagxile kumabali akhuthazayo okanye ulwazi oluya kukhathalelwa ngabaphulaphuli bakho.
- email Marketing -Intengiso ye-imeyile sisixhobo esinamandla nesingasetyenziswanga. Uluhlu lwe-imeyile olunamazinga aphezulu avulekileyo lunokuba namandla ngakumbi kuneeqonga zentlalo xa kuziwa ekubandakanyekeni kwabaphulaphuli. Kwakhona, uluhlu lwakho lwe-imeyile alunakuvalwa njengoko amaqonga oluntu anokwenza. Thumela ii-imeyile rhoqo ukuze ugcine abaxhasi bakho benolwazi malunga nophuhliso lwamva nje kubulungiseleli bakho.
- zobuqu -Yazi ubuntu bakho kwaye wenze umyalezo wakho ube ngowomntu. Qinisekisa ukuba umyalezo wakho ulungiselelwe ngokukodwa umsebenzisi ngamnye okanye iqela labasebenzisi. Ukuba unabaphulaphuli abaninzi okanye iyantlukwano enkulu phakathi kwamaqela ozama ukufikelela kuwo ke kuya kufuneka wenze umxholo weqela ngalinye ngokwahlukileyo ukuze wakhe uthethathethwano olunzulu.
- Ulawulo lwezeNtlalo -Emva kokugubungela iziseko ezidweliswe ngasentla, ngoku lixesha lokucinga ngeekhalenda zemidiya yoluntu kunye neeshedyuli zokuthumela. Ukusebenza ngomhla wokugqibela ngomzuzu wokugqibela yindlela efanelekileyo yokutshisa iqela lakho. Endaweni yoko, lawula iiakhawunti zakho ngendlela ecwangcisiweyo nengaguqukiyo. Misela okulindelweyo okucacileyo kwaye uchaze ukuba ngubani ongabanini beendawo ezahlukeneyo zenkqubo yakho.
- Iziboniso -Imifanekiso, ividiyo, uyilo lomzobo -Sebenzisa izinto ezibonwayo ukuze utsale ingqalelo kwaye utsale abantu. Umxholo wakho unemizuzwana emi-3 kuphela ukwenza umbono kwaye uncede umntu azi ukuba ufuna ukuqhubeka nokuzibandakanya nawe. Imibono yindlela egqibeleleyo yokubamba nokubamba ingqalelo.
- Uhlengahlengiso - Ulungele izicwangciso zothethathethwano ezikwinqanaba elilandelayo? Yandisa amandla oomatshini bomdlalo ukubandakanya abaphulaphuli bakho ngokunxibelelana. Imizekelo ye-gamification ingaba yimpendulo ephilayo kubantu abaphawula ngesithuba kwimizuzu yokuqala ye-15 emva kokuba isithuba sishicilelwe. Oku kusebenza kakuhle kakhulu kubaphathiswa abanabalandeli abaninzi abazama ukonyusa ukubandakanyeka kwabaphulaphuli.
- Uhlalutyo – Ukulinganisa, umlinganiselo, umlinganiselo! Landela uhlalutyo ukulinganisa impumelelo yemizamo yakho kwaye wenze uphuculo njengoko kufuneka. Akukho nto iqhubekayo. Iqela elinokufunda kwimilinganiselo kwaye lilungelelanise ngokukhawuleza oko kuthethwa yidatha liya kwakha ukuhambelana kunye nokuzibandakanya okunzulu kunye nabaphulaphuli bakho ngokuhamba kwexesha.
Ubulungiseleli bakho buzisebenzisa njani ezi zinto zilishumi? Uphi womelele? Ingaba unayo indawo yokuphucula? Ngezi ngcebiso, unokwenza isicwangciso sokusebenzisana nobulungiseleli bedijithali esiya kuqhuba iziphumo zokwenyani.
Khumbula ukuba uthethathethwano nabaphulaphuli bakho yindlela ezimbini zencoko enokukhokelela kubudlelwane obunzulu, ukwakha ukuthembana ngakumbi nabaphulaphuli bakho, kwaye ikhokelele kwimpembelelo yobukumkani! Xa sibakhathalele abantu esifikelela kubo, baya kubuyela emva.
Ifoto ngu Rostislav Uzunov evela Pexels
Indwendwe Thunyelwe ngu IMedia Impact International (MII)
Ngomxholo ongaphezulu ovela kwiMedia Impact International, bhalisa kwi Incwadana yeendaba yeMII.
