Uhambo olusuka ekuqondeni ukuya ekuzibandakanyeni luntsonkothile, kodwa ukuqonda amanqanaba okuthengisa kunokunceda ubulungiseleli bakho bakhokele abaphulaphuli bakho kule nkqubo. Nalu ujongo kumanqanaba amathathu abalulekileyo efuneli yentengiso-ulwazi, uqwalaselo, kunye nesigqibo-kunye namajelo onxibelelwano kunye neemetrics zokulinganisa impumelelo kwinqanaba ngalinye.
1. Ukwazisa: Ukwenza Impembelelo yokuqala ekhumbulekayo
Ijelo loNxibelelwano: Imidiya yoluntu
Kwinqanaba lokwazisa, injongo yakho kukubamba ingqalelo yomntu wakho kwaye ubenze bawazi umyalezo okanye ubulungiseleli bakho. amaqonga eendaba ezentlalo ezifana facebook, Instagram, kunye neYouTube zizitshaneli ezibalaseleyo zale njongo njengoko zibonelela ngokufikelela ngokubanzi kunye nokukwazi ukwenza umxholo obandakanyayo, owabelanayo.
I-Metric: Fikelela kunye neMbonakaliso
Ukuqonda ukuba ulwakha njani ulwazi olusebenzayo, linganisa ukufikelela kwakho kunye nokubonakala kwakho. Ukufikelela kubhekisa kwinani labasebenzisi abakhethekileyo ababone umxholo wakho, ngelixa imbonakalo ilandelela ukuba mangaphi amaxesha oboniswe umxholo wakho. Inani eliphezulu lemibono, edityaniswe nokufikelela okubanzi, ibonisa ukuqonda okunamandla.
2. Ukuqwalaselwa: Ukwakha uMdla kunye neNtembeko
Ijelo loNxibelelwano: Ukuthengiswa koMxholo (iiBlogs, iiVideos)
Nje ukuba umntu wakho azi ngobulungiseleli bakho, inyathelo elilandelayo kukwakha umdla wabo kunye nokuthembela kwabo. Ukuthengisa umxholo ngeeblogi, iividiyo, kunye nezinye iindlela zokunxibelelana zinika ithuba lokubonisa ubuchule bakho, ukwabelana ngolwazi oluxabisekileyo, kwaye uphendule imibuzo enokubakho. Ungawukhuthaza lo mxholo ngokusebenzisa amajelo okwazisa afanayo esiwaphononongileyo ngasentla, kodwa injongo apha kukuhambisa umntu wakho kwimidiya yoluntu ukuya kwisitishi "esiphethwe" njengewebhusayithi yakho.
I-Metric: Uthethathethwano kunye nexesha elichithwe
Kweli nqanaba, landela iimethrikhi zokuzibandakanya ezinje ngokuthanda, izabelo, izimvo, kunye nexesha elichithwe kumxholo wakho. Ukuzibandakanya okuphezulu kunye nexesha elide elichithwe lidla umxholo wakho zizalathisi zokuba abaphulaphuli bakho banomdla kwaye bathathela ingqalelo iminikelo yakho nzulu.
3. Isigqibo: Ukuququzelela uKhetho lokuGqibela
Ijelo loNxibelelwano: Intengiso ye-imeyile
Kwinqanaba lesigqibo, abathengi abanokubakho bakulungele ukubandakanya, kwaye kufuneka ubanike i-nudge yokugqibela. Ukuthengisa nge-imeyile lijelo elinamandla loku, njengoko likuvumela ukuba uthumele imiyalezo ebhalwe nguwe, ekujoliswe kuyo ngqo kwiibhokisi zabaphulaphuli bakho. Amanye amajelo okuqwalasela aquka iSMS, okanye imikhankaso yemiyalezo ngokuthe ngqo kumajelo eendaba ezentlalo. Khangela amathuba okuba neencoko ezi-1 ukuya kwe-1 kunye nawe Persona.
I-Metric: izinga loguqulo
I-metric ephambili yokulinganisa kweli nqanaba yireyithi yokuguqulwa, eyipesenti yabafumana i-imeyile abagqibe isenzo esinqwenelekayo, esifana nokwenza umsebenzi wokholo okanye ukubhalisela ukuhanjiswa kweBhayibhile okanye ezinye izinto zobulungiseleli. Izinga eliphezulu lokuguqulwa libonisa ukuba iinzame zakho zokuthengisa i-imeyile ziqhuba ngokufanelekileyo izigqibo.
Iingcamango Zokuvala
Ukuqonda amanqanaba efenitshala yokuthengisa kunye nokulungelelanisa amajelo akho onxibelelwano kunye neemetrics ngokufanelekileyo kubalulekile ekukhokeleni abaphulaphuli bakho kuhambo lwabo. Ngokugxila ekufikeleleni kunye nokubonakala kwinqanaba lokwazisa, ukubandakanyeka kunye nexesha elichithwe kwinqanaba lokuqwalaselwa, kunye nezinga lokuguqulwa kwinqanaba lesigqibo, uya kuxhotyiswa kakuhle ukulinganisa kunye nokwandisa imizamo yakho yokuthengisa ukuze uphumelele.
Khumbula, isitshixo sokuhambisa i-funnel yentengiso ngempumelelo kukuhlalutya ngokuqhubekayo kwaye ulungelelanise izicwangciso zakho ngokusekwe kwidatha oyiqokelelayo, uqinisekisa ukuba uhambisa ngempumelelo abaphulaphuli bakho ukusuka kwelinye inqanaba ukuya kwelinye.
Ifoto ngu Ketut Subiyanto kwi-Pexels
Indwendwe Thunyelwe ngu IMedia Impact International (MII)
Ngomxholo ongaphezulu ovela kwiMedia Impact International, bhalisa kwi Incwadana yeendaba yeMII.
