Uqeqesho lwe-MII kunye namanqaku ahlala egxile ekuqhubeni uthethathethwano nabaphulaphuli ngokusebenzisa imidiya yoluntu, kodwa ubukho bakho kwimidiya yoluntu bunokuba sisixhobo esibalulekileyo kubantu abaphonononga ingqikelelo yobuKristu ngaphambi kokuba babandakanyeke. Enyanisweni, yakutshanje Ingxelo yoPhando lwePew ibonisa ukuba “ama-30 ekhulwini abantu abadala baseUnited States bathi bangena kwi-Intanethi ukuze bakhangele inkcazelo ngonqulo.” Cinga ngamava akho okuthenga. Ngaba uyazibandakanya kwimidiya yoluntu kunye nophawu olukhuthaza umgca omtsha wempahla okanye imoto onokuthi uyithathele ingqalelo? Ngokunokwenzeka akunjalo. Endaweni yoko, ufana nabantu abaninzi kwaye uhambise ukuhlola kwakho kwimidiya yoluntu (isigaba sokwazisa) kwiwebhusayithi yolo hlobo ukwenza uphando olongezelelweyo (isigaba sokuqwalasela).
Imithombo yeendaba zentlalo iye yavela kumaqonga nje onxibelelwano kunye noqhagamshelo kwizixhobo ezinamandla zabaphathiswa ukwandisa ukufikelela kwabo kunye nokuqhuba ukugcwala kwewebhusayithi. Ukuzisa abasebenzisi kwiwebhusayithi yakho linyathelo elibalulekileyo. Ngokungafaniyo nemidiya yoluntu apho incoko isesidlangalaleni kwaye iyalelwe, kwinqanaba elithile, ngesicwangciso sakho sosasazo lwentlalo, iwebhusayithi yenkonzo ivumela ukusetyenziswa kwamaphepha okufika anokuthi alungelelaniswe kumsebenzisi ngamnye, imibuzo yabo, okanye iimfuno zabo.
Kwaye, ngeebhiliyoni zabasebenzisi abasebenzayo kumaqonga ahlukeneyo, ukubanakho ukungena kubaphulaphuli abaninzi kwaye ushenxise abantu kwimidiya yoluntu ukuya kwipropathi yakho (iwebhusayithi yenkonzo yakho) ayinakuphikiswa. Kweli nqaku, siza kuphonononga indlela yokusebenzisa ngokufanelekileyo imidiya yoluntu ukuqhubela phambili ukugcwala kwewebhusayithi yakho ukuya kwindawo ephezulu.
Umxholo obandakanyekayo wobugcisa
Umxholo womgangatho lilitye lembombo leqhinga eliyimpumelelo leendaba zoluntu. Yenza ikhalenda yomxholo elinganisa iindidi ezahlukeneyo zomxholo, njengezithuba zeblogi ezifundisayo, imifanekiso ekhangayo, iividiyo ezizonwabisayo, kunye ne-infographics ebandakanyekayo. Injongo kukubonelela ngexabiso kubaphulaphuli bakho ngelixa uqhuba ngobuqili ukuya kwiwebhusayithi yakho apho banokungena nzulu kumxholo onomtsalane kubo.
Sebenzisa iSibheno esiBonakalayo
Umxholo obonakalayo uthande ukubandakanya ngakumbi kunye nokwabelana. Tyala kwimifanekiso ekumgangatho ophezulu kunye nemizobo ehambelana nesazisi sophawu lwakho. Sebenzisa izinto ezibonwayo ukunqanda abasebenzisi ekuskroleni kwaye ubakhuthaze ukuba baphonononge ngakumbi.
Bandakanya ukuBizelwa-eZenzo (CTAs)
Uyilungisile i-bait, ngoku seta i-hook! (Loo ngumzekeliso wokuloba kwabo bangathandi ukuloba). Yonke into yomxholo owabelana ngayo kwimidiya yoluntu kufuneka ibandakanye umnxeba ocacileyo wokuthatha isenzo. Nokuba kukutyelela iphepha lakho lokufika ngolwazi oluthe kratya, bhalisela incwadana yeendaba, okanye ujonge ikhathalogu yemveliso, iiCTA zikhokela izenzo zabaphulaphuli bakho. Nganye kwezi zenzo zinokuthi zenzeke kwiwebhusayithi yakho yobulungiseleli ukunceda ukwandisa amava omsebenzisi ngaphaya kwemidiya yoluntu kuphela.
Khangela kwaye uhlalutye
Sebenzisa izixhobo zokuhlalutya ezibonelelwa ngamaqonga eendaba ezentlalo ukulandelela ukusebenza kwezithuba zakho kunye nemikhankaso. Xhuma le datha kunye nezixhobo ezifana ne-Google Analytics (GA4) ukuchonga ukuba zeziphi iindidi zomxholo onomdla kakhulu kubaphulaphuli bakho kwaye zikhokelela kutyelelo lwewebhusayithi. Uhlalutyo lunokukunceda ulandele uhambo lomsebenzisi wakho ukusuka kwiphepha lokufika okanye iposti yebhlog ukuya kwindawo yakho yonke. Waphephe amaphepha afileyo angadibanisi namanye amaphepha akwisiza sakho. Njengoko uphonononga ukuziphatha kweendwendwe zakho, qiniseka ukuba uhlengahlengisa isicwangciso sakho ngokwendlela idatha ekubonisa ngayo.
Ukuhambelana ngundoqo
Ukwakha ubukho obuqinileyo kwi-intanethi kunye nokuqhuba i-traffic website ngokusebenzisa imidiya yoluntu kuthatha ixesha kunye nokungaguquguquki. Thumela rhoqo umxholo omtsha, unxibelelane nabaphulaphuli bakho, kwaye ulungelelanise isicwangciso sakho ngokusekelwe kulwazi olufunyenwe kuhlalutyo lwakho.
isiphelo
Imidiya yoluntu inika ithuba elixabisekileyo lokuqhuba itrafikhi enkulu kwiwebhusayithi yakho. Ngokuqonda abaphulaphuli bakho, ukulungelelanisa umxholo wakho, kunye nokusebenzisa ngobuchule amaqonga ahlukeneyo, unokuguqula ubukho bakho bemidiya yoluntu ibe yinjini enamandla yokukhula kwewebhusayithi. Khumbula ukuba, akuxhomekekanga nje kubuninzi bezithuthi, kodwa umgangatho wothethathethwano oya kuthi ekugqibeleni ube negalelo ekufikeleleni usukelo lobulungiseleli bakho.
Ifoto ngu Amabali e-DT kwiiPexels
Indwendwe Thunyelwe ngu IMedia Impact International (MII)
Ngomxholo ongaphezulu ovela kwiMedia Impact International, bhalisa kwi Incwadana yeendaba yeMII.
