Ini Ndinogadzira Sei Munhu?
Kutsvaga Vanhu Vangangove Verugare
Chinangwa chemunhu ndechekugadzira chimiro chekunyepedzera icho chinomiririra chevateereri vako.
Basa rakakosha mukufamba kwekuwanza ipfungwa yeMunhu weRunyararo (Ona Ruka 10). Munhu uyu anogona kana kusave mutendi pachezvake, asi vanenge vachida kuvhura network yavo kuti vagamuchire nekudavira kuEvhangeri. Izvi zvinowanzo tungamira kuzvizvarwa zvekuwanda
vadzidzi nemakereke.
Media to Disciple Make Movement strategy iri kutariswa kwete chete kune vanotsvaga vanofanirwa kuve Munhu Werunyararo. Saka, sarudzo yekufunga ndeye kumisa hunhu hwekunyepedzera hwaunogadzira pane izvo Munhu weRunyararo mune yako mamiriro angaite.
Chii chatinoziva nezveVanhu Verugare? Zvichireva, kuti vakatendeka, vanowanika uye vanodzidzisika. Ko munhu akatendeka, aripo, anodzidzisika mumamiriro ako ezvinhu angaratidzika sei?
Imwe sarudzo ingave yekusarudza chikamu chehuwandu chaunofunga kuti chingave chakanyanya kubereka uye kuisa yako Persona hunhu kubva pane ichi chikamu. Pasinei nesarudzo ipi yaunosarudza, heano matanho ekugadzira Persona zvichienderana neyako
vatereri vakanangwa.
Matanho ekugadzira Munhu
Danho 1. Chimbomira uchikumbira huchenjeri kubva kuMweya Mutsvene.
Mashoko akanaka ndeokuti, “Kana mumwe wenyu achishayiwa uchenjeri, ngaakumbire kuna Mwari, unopa zvikuru kuna vose asingatsvaki mhosva, uchapiwa hake” Jakobho 1:5. Ndiyo vimbiso yekubatirira pairi, shamwari.
Danho 2. Gadzira gwaro rinogovewa
Shandisa online yekubatana gwaro senge Google Docs uko Munhu uyu anogona kuchengetwa uye kutaurwa kakawanda nevamwe.
Nhanho 3. Tora Inventory yeTarget yako Vateereri
Ongorora Tsvagiridzo Iripo Yakakodzera
Ndeipi tsvagiridzo yatovepo kune vateereri vako vavanovavarira?
- Tsvagiridzo yemamishinari
- Tsvakurudzo yesangano
- Kushandiswa kweMedia
- Dzidza nezvenzvimbo yedhijitari mune makumi mana enyika dzisina kusvika kune Digital Media Atlas
- Dzidza zvese zvinozivikanwa neFacebook nezve vanhu vanoishandisa munzvimbo yako yaunoda Facebook Audience Insights.
Wongorora Chero Ane Analytics iripo
Kana iwe uri kutoshandisa webhusaiti, tora nguva yekuita chirevo pane analytics.
- Vangani vanhu vari kuuya kune yako saiti
- Vanogara kwenguva yakareba sei? Vanodzoka here? Chii chavanotora vari pasaiti yako?
- Panguva ipi ivo vanosiya saiti yako? (bounce rate)
Vanowana sei saiti yako? (referral, ad, kutsvaga?)
- Ndeapi mazwi akakosha avakatsvaga?
Nhanho 4. Pindura maW matatu
Pakutanga yako persona ichave yakawanda yekufungidzira kana kufungidzira zvichibva pakuziva kwaunoita vateereri vako. Tanga nezvaunoziva wobva waita hurongwa hwekuti ungachera zvakadzika sei uye uwane nzwisiso.
Kana iwe uri wekunze kuboka rako revanhu vaunotarisisa, uchafanirwa kushandisa nguva yakawandisa uchitsvaga munhu wako kana kuvimba zvakanyanya nemudiwa wako wepanzvimbo kuti akubatsire kugadzira zvemukati zvevateereri vako.
Ndivanaani vateereri vangu?
- Vane makore mangani?
- Vanoshanda here?
- Basa ravo rakamira sei?
- Mari yavo ndeyei?
- hukama hwavo hwakamira sei?
- Vakadzidza zvakadii?
- Chii chiri chimiro chavo chesocioeconomic?
- Vanogara kupi?
- Muguta here? Mumusha here?
- Vanogara naani?
Muenzaniso: Jane Doe ane makore 35 okuberekwa uye iye zvino ari cashier pachitoro chiduku cheko. Haana kuroorwa mushure mekunge angorambwa nemukomana wake uye anogara nevabereki vake nehanzvadzi yake. Anongowana mari inokwana kubva mukushanda mugirosari kuti avhare munin'ina wake
mwedzi nemwedzi mari yekurapa…
Vateereri varipi pavanoshandisa nhepfenyuro?
- Vari kumba nemhuri here?
- Manheru vana vaenda kunorara here?
- Vari kukwira metro pakati pebasa nechikoro?
- Vari voga here? Vane vamwe here?
- Vari kunyanya kushandisa midhiya kuburikidza nefoni yavo, komputa, terevhizheni, kana tablet?
- Ndeapi mawebhusaiti, mapurogiramu avari kushandisa?
- Sei vari kushandisa midhiya?
Unoda kuti vaitei?
- Sei vaizoenda kune peji rako / saiti?
- Chii chiri kukurudzira kwavo?
- Chii chavanoda kuti zvemukati zvivabatsire kuzadzisa zvinangwa zvavo nezvavanokoshesa?
- Ndeipi nguva yerwendo rwavo rwemweya izvo zvemukati zvingasangana navo?
- Ndeupi mhedzisiro yaunoda kuti zviitike neakasiyana mapoinzi ekuita?
- Yakavanzika meseji iwe pane yako social media peji?
- Goverana zvemukati nevamwe?
- Gakava rekuwedzera kubatanidzwa uye vateereri?
- Verenga zvinyorwa pawebhusaiti yako?
- Kukufonera?
- Unoda kuti vawane sei zvemukati?
Danho 5. Rondedzera hupenyu hwemunhu uyu zvakadzama.
- Ndezvipi zvavanofarira, zvavasingadi, zvavanoshuva, uye zvavanokurudzira?
- Ndeapi mapoinzi avo ekurwadziwa, zvinonzwiwa zvavanoda, zvipingamupinyi zvinogona kuitika?
- Vanokoshesa chii? Vanozvizivisa sei?
- Vanofungei nezvevaKristu? Imhandoi yekudyidzana kwavakaita? Zvakaguma nei?
- Vari papi parwendo rwavo rwemweya (semuenzaniso Kusafarira, kuda kuziva,
kunetsana? Rondedzera matanho erwendo rwakakodzera rwavaizotora
kuna Kristu.
Mimwe mibvunzo yekufunga nezvayo:
Muenzaniso: Jane anomuka mangwanani oga oga kuti atore mangwanani-ngwanani pamagirosa uye anouya kumba usiku kuti azadze uye atumire zvakare kune vashandi munzvimbo yake yeunyanzvi. Anotandara neshamwari dzake paanenge achikwanisa asi anonzwa mutoro wekubatsira kuriritira mhuri yake. Akarega kuenda kunzvimbo yokunamatira yomunzvimbomo kare kare. Mhuri yake ichiri kuenda kumazororo akakosha asi anozviwana achienda zvishoma uye zvishoma. Haana chokwadi chokuti anodavira kuti kuna Mwari asi anoshuva kuti dai aiziva zvechokwadi
Muenzaniso: Mari yose yaJane inoenda kumabhadharo emukoma wake. Saizvozvo, iye mune zvemari ari kutadza kuwana. Anoda kuunza rukudzo kumhuri yake uye pachake nechimiro chake uye nemapfekero ake asi kuwana mari yekuita izvi kwakaoma. Paanopfeka dzimwe mbatya dzakasakara/kupoda-poda anonzwa kuti munhu wose ari pedyo naye anocherechedza— anoshuva kuti dai aine mari yokugara nemagazini efashoni aanoverenga. Vabereki vake vanogara vachitaura nezvekuti dai awana basa riri nani. Pamwe vangadai vasina kuva nechikwereti chakanyanya kudaro.
Muenzaniso: Dzimwe nguva Jane anoshamisika kana achifanira kuramba achikumbira vabereki vake mari yekubuda neshamwari dzake asi vabereki vake vanoomerera kuti zvakanaka uye, kunyange achishamisika, anofarira kubuda neshamwari dzake zvakanyanya kuti asimbise nyaya yacho. Vabereki vake vanotaura kakawanda nezvokunetseka kwavo kwokuti havazovi nezvokudya zvakakwana—izvi zvinowedzera dzvinyiriro yokusaziva kuupenyu hwaJane uye kunowedzera kunzwa kwake kwokuva mutoro. Chokwadi dai akakwanisa kubuda kunze zvaizova nani kumativi ese kune wese.
Muenzaniso: Jane anotya nepfungwa yekurwara kwake. Mhuri yake inotova nezvikwereti zvachiremba zvakakwana zvokubhadhara. Kudai Jane aizorwara iye amene, uye obva arovha kubasa, pasina panikiro mhuri yaizotambura nokuda kwako. Tisingataurwi, kurwara kunoreva kuramba uri pamba; uko kusiri kumwe kwaanofarira kuva.
Muenzaniso: Pose apo Jane anonzwa kudengenyeka kwenyika kana kuti kana mvura inonaya ichinaya, pfungwa yake yose yekuzvidya mwoyo inomuka. Chii chaizoitika kana imba yake ikaparara? Haafariri kufunga nezvazvo — ambuya vake vanozvifunga zvakakwana kwavari vese. Asi dzimwe nguva pfungwa inopinda mumusoro make, “Chii chingaitika kwandiri kana ndikafa?” Pese painomuka mibvunzo iyi, anotendeukira kunyaradzo yekufungisisa uye anotarisisa zvakanyanya kune yake horoscope. Dzimwe nguva anozviwana achitsvaga mhinduro pamhepo asi owana nyaradzo shoma ipapo.
Muenzaniso: Jane akakurira mumusha umo kuratidzwa kwekutsamwa kana kushungurudzika kana chiratidzo chemisodzi chaizosangana nekunyadziswa kwepanyama uye mupfungwa. Nepo iye achiedza kudzivisa kutaura kunoshamisa kwakadaro ikozvino, nguva nenguva anorega hasha dzake kana kusuwa zvichiratidza uye anosangana zvakare nemashoko anonyadzisa. Anonzwa moyo wake uchiwedzera kuita chiveve kwavari pamusoro. Anofanira kuva nehanya zvakare here? Aifanira kuramba achipa mwoyo wake uye achiratidza kuti anongonyadziswa chete here? Kwete izvi chete, asi akazvijairira kuvhara muhukama hwake nevakomana. Pese paanozvivhurira kumukomana, anopindura nekuenda kure nekutora mukana wekunetseka kwake. Anonzwa akaomeswa uye anoshamisika kana chero hukama hunogona kuita kuti anzwe akachengeteka uye achidiwa.
Muenzaniso: Jane anobva kumarudzi akasiyana. Izvi zvinokonzeresa kushushikana kukuru mumwoyo make sezvaanonzwa kuti kushamwaridzana nemunhu mumwe chete kungareva kurwadzisa mumwe munhu waanoda. Nhau dzemakakatanwa ekare pakati pemarudzi akasiana ose ari maviri anomuita kuti apindure nokutora chimiro chokushivirira, chokusakendenga kumapoka edzinza nezvitendero zvavanonamatira. Zvisinei, “Ndiani? Chii iye?” mibvunzo yaanombozvibvumira kufungisisa nezvayo- kunyangwe pasina tariro kana mhedziso.
Muenzaniso: Jane anogaroshamisika kuti, “Kana ndisiri kure nepati, uye funga nenzira iyo pati iyi inoita; ndingawana basa here? Hapana anoziva kuti gadziriro yezvamatongerwe enyika iripo zvino inogona kuramba ichimira kwenguva yakareba sei. Ndichaita sei kana ikasamira? Ndichaita sei kana zvikadaro?" Jane anoshamisika kuti chii chichaitika; ko kana iyi kana nyika iyo ikatora? Ko kana kuine imwe hondo? Anoedza kusafunga nezvazvo kakawanda asi zvinonetsa kusazviita.
- Vanovimba nani/chii?
- Vanoita sei zvisarudzo? Maitiro iwayo anotaridzika sei?
Muenzaniso: Jane anotora zvaanoda kuti chokwadi chii kubva kune zviito zveavo vakamupoteredza. Anoona Magwaro sehwaro hwechokwadi asi anopesvedzerwa zvikuru nezviito zveshamwari dzake nemhuri. Mwari, kana Ariko, anofanira kuva manyuko echokwadi asi mukadzi haana chokwadi kuti chokwadi ichocho chii kana kuti chinomukanganisa sei. Anonyanya kuenda kuinternet, shamwari, mhuri nenharaunda pane zvaanoda kuziva.
Muenzaniso: Dai Jane aizofunga zvekunyatsoziva Jesu aizonetseka kuti vamwe vanofungei nezvake. Aizonyanya kunetseka nezvaifungwa nemhuri yake. Vanhu vaizofunga here kuti akanga abatana nerimwe ramasekete anotyisa aizivikanwa kuti ariko? Zvinhu zvose zvingave zvakasiyana here? Kuparadzana mumhuri yake kwaizowedzera here? Anogona kuvimba nevanhu vanomubatsira kuziva Jesu here? Vari kuedza kumunyengedza here?
5. Gadzira Nhoroondo Yemunhu
Rondedzera muchidimbu avhareji yaunoda mushandisi.
- 2 mapeji akawanda
- Sanganisira stock image yemushandisi
- Zita mushandisi
- Rondedzera chimiro mumitsara pfupi uye mazwi akakosha
- Sanganisira mashoko anonyatso miririra munhu wacho
Mobile Ministry Forum inopa a template zvaunogona kushandisa pamwe nemienzaniso.
Zvidzidzo:
- Funga kufamba Mobile Ministry Forums Foundation Zvidzidzo. Ivo vane hukuru hwakadzama ruzivo rwekugadzira Personas.
- MII's Persona template
- Shandisa izvi interview guide to
dzidza zvakawanda nezvevanhu uye maitiro ekubvunzurudza neveko
vatendi vakaenda parwendo ruchangopfuura rwekutenda kuna Kristu. - Digital Strategy Guide yekuvaka munhu