Chii chinonzi Persona?
Nyika yeNew Media
Tine meseji yakanakisa yekuudza nyika. Zvisinei, vanhu vakawanda havafungi kuti vanofanira kunzwa shoko redu. Havazivi kuti Jesu ndiye achanyatsogutsa zvose zvavanoda. Saka tinoda chaizvo kushandisa zviuru zvemadhora kuti tingoregererwe kana kusatombonzwika?
Kutepfenyura, kusundira kunze meseji kupasirese haisiriyo mashandiro anoita nhepfenyuro itsva. Internet yazara neruzha rwekuti meseji yako inorasika. Vashandisi vanosarudza midhiya yavanoda kushandisa uye pamwe havazogumburwe pane zvemukati kunze kwekunge wazvitsvaga. Vanhu havawanzo kuita sarudzo dzekuchinja hupenyu nekudyidzana kumwe. Wese munhu ari parwendo achitsvaga kutsvaga mhinduro nekutsvaga nzira dzekuzadzisa zvishuwo zvavo nezvaakanzwa zvaanoda.
Media chishandiso chinosangana nevanhu parwendo rwavo uye chinovapa nhanho inotevera inogoneka. Ndeipi shanduko isiri yechinamato isingaite ingangosangana nemumwe munhu mumamiriro ako ezvinhu. Mumwe muenzaniso ndeye kuve vegan. Dai waizove vegan uye uchida kugovana nevamwe, waizozviita sei? Zvimwe ungada kutanga nevaya vanofarira kana kuvhura kurukurirano.
The 2.5%
Haasi munhu wese akavhurika nguva dzese. Tsvakurudzo yekufamba kwekudyara kwekereke inoratidza kuti kudyara kwembeu yakafara kwakakosha, asi havasi vese vanozogadzirira kuita panguva imwe chete. Frank Preston anoti mune yake chinyorwa, “Zvakarongedzerwa nenzwisiso yezvinopesana, zvose zviri zviviri rondedzero yenhamba nenzvero yenzanga zvinoratidzira kuti inenge 2.5 muzana yenzanga ipi neipi yakazaruka nokuda kwokuchinja kworudzidziso, pasinei zvapo nokuti inodzivisa sei [nzanga].”
Inosvika 2.5% yechero nzanga yakavhurika shanduko yechitendero
Media inoitirwa kuve inosimudzira inozivisa vanotsvaga avo Mwari vari kutogadzira nekuvabata neshoko chairo, panguva chaiyo, pamudziyo chaiwo. Persona ichakubatsira iwe kuona uye kuputsa "uyo" mumamiriro ako ezvinhu kuitira kuti zvimwe zvese zvaunogadzira (zviri mukati, kushambadzira, zvinhu zvekutevera, nezvimwewo) zvine chekuita uye zvinokwezva kune vateereri vanonangwa.
Kutsanangura Munhu
A persona ingano, yakajairwa inomiririra yeako akakodzera kuonana. Ndiye munhu wauri kufunga nezvake paunenge uchinyora zvemukati, gadzira yako yekufona-ku-zviito, mhanyisa ads, uye gadzira yako yekutevera maitiro.
Zvinopfuura huwandu hwevanhu hwakadai sekuti murume kana mukadzi, zera, nzvimbo, basa, nezvimwewo. Inoedza kuona zvakadzama ruzivo kuitira kuti inanga nzira yako yenhau.
Persona kusimudzira kwakakosha kune bhizinesi repasi uye pakushambadzira zvinhu nemasevhisi. Kutsvaga kwekukurumidza kweGoogle kunokupa mitoro yezviwanikwa zvikuru zvekugadzira munhu. Ichi chifananidzo chifananidzo chemuenzaniso persona mbiri kubva kune chaiye munhu anovaka anowanikwa pa Hubspot.
Zvidzidzo:
- Ichi chikamu chekosi chakafemerwa uye chakatorwa kubva kuNheyo chikamu che Mobile Ministry Forum zvidzidzo makumi mana nechimwe zveMobiles, Media & Ministry.