Ngikhumbula kahle ngiya engqungqutheleni ngasekuqaleni kwawo-2000 eyayinesihloko nje esithi, “Theology After Google.” Kule ngqungquthela eshubile yezinsuku eziningi, sixoxisane ngayo yonke into kusukela ngejubane lokudayela kanye nesivinini sikaNkulunkulu, kuya kumthelela we-Twitter (i-Instagram ibingakasungulwa) emasontweni nasezinkonzweni. Iseshini eyodwa yokuphuma eyathakazelisa kakhulu yayingesihloko sokumaketha kwenkonzo. Iseshini yaphetha ngengxoxo eshisa izikhotha mayelana nokuthi uJesu uzoba nomkhiqizo noma cha nokuthi uzowusebenzisela ini ukwenza uphawu ezinkundleni zokuxhumana.
Ngemva kweminyaka, le ngxoxo isibaluleke nakakhulu. Izithameli zakho zidinga ukukubona, zikuzwe, futhi zixhumane nawe. Nazi iziphakamiso ezi-3 zokuthi kungani umkhiqizo wakho ubaluleke kakhulu kuzithameli zakho kunalokho ocabanga ukuthi wenza.
- Badinga Ukukubona: I-Coca-Cola ingenye yemikhiqizo eyaziwa kakhulu emhlabeni futhi ayizange ibe ngaleyo ndlela ngengozi. Umthetho wokuqala ekukhangiseni kwe-Coca-Cola ukwenza isiqiniseko sokuthi ziyabonakala. Bafuna ukwenza isiqiniseko sokuthi abantu bayazi ukuthi bakhona. Lokhu kusho ukuthi bachitha izigidi zamaRandi ukuze bathole ilogo yabo, banikeze i-Coca-Cola yamahhala, futhi bathenge izikhangiso kunoma iyiphi inkundla abangayithola. Konke lokhu egameni lesiphuzo esinoshukela, esishisayo.
Uphawu lwakho lubaluleke kakhulu kunalokho ocabanga ukuthi lenza ngoba umgomo wakho uwukuhlanganyela izindaba ezinhle zikaJesu emhlabeni. Uma umkhiqizo wakho ungabonakali, akekho owaziyo ukuthi ukhona futhi akekho ongafinyelela lezi Zindaba Ezinhle omphathele zona. Kufanele uzibophezele ekwenzeni umkhiqizo wakho ubonakale kubantu abaningi ngangokunokwenzeka. Njengoba uJesu afundisa emfanekisweni, ukuphonsa inetha elikhulu. Ukubonakala kuwukusakaza inetha enkulukazi okwaziyo ukuze umkhiqizo wakho ubonakale nokuthi umlayezo wakho kwabelwane ngawo. Badinga ukukubona.
2. Badinga Ukukuzwa: Isaga sisho ukuthi isithombe silingana namagama ayinkulungwane. Lokhu kusebenza ngokusobala enkonzweni yakho yenkundla yezokuxhumana. Okuthunyelwe, ama-reels, nezindaba owabayo zixoxa indaba. Bavumela izethameli zakho ukuthi zazi izwi lakho futhi zibanike ukuqonda ukuthi ungubani nokuthi yini okhona ukuze uyifeze. Lokhu kuphinda kubavumele ukuthi bathole amazwibela alokho onganikela ngakho ezimpilweni zabo. Igama lakho yizwi lakho. Kuyakhulumela wena. Ithi unesithakazelo kubo, ulangazelela ukulalela, futhi uvulekele ukubanikeza usizo. Ibatshela ukuthi ungumuntu ojwayelekile endaweni yezokuxhumana egcwele abantu abangabazi. Ibanikeza indaba yakho, exhunywe endabeni yabo, okuholela endabeni enkulu kunazo zonke.
Futhi ungalenzi iphutha, kukhona amazwi aqhudelanayo laphaya. Amazwi anikeza izixazululo ezishibhile ezinganikezi usizo lwangempela oluhlala njalo. Amazwi amemeza kakhulu ebusweni babo, ebatshela ukuthi kudingeka bathenge umkhiqizo omusha, babe nokuphila umakhelwane wabo anakho, futhi baqhubeke nokuhalela ngomhawu zonke izinto abangenazo. Izwi lakho phakathi kwalolu lwandle lomsindo kufanele likhale kakhulu ngokunikeza, “Indlela, Iqiniso Nokuphila.” Umkhiqizo wakho ubaluleke kakhulu kunalokho ocabanga ukuthi wenza ngoba izwi lakho kungaba ukuphela kwezwi abalizwa namuhla ezinkundleni zokuxhumana elinikeza ithemba langempela. Badinga ukukuzwa.
3. Badinga Ukuxhumana Nawe: Umsunguli wenkinobho yokuthanda i-Facebook ushicilelwe izikhathi eziningi ekwabelana ngokuthi inkinobho efana yadalelwa ukugcina abantu bexhumeke endaweni yabo. Isayensi elula kulokhu ukuthi ukuthanda, ukwabelana, nokunye ukuhlanganyela kunikeza umsebenzisi ukushesha kwe-dopamine. Lokhu kwakhiwe ezinkundleni ukuze kugcinwe abasebenzisi bebuya ukuze bathole okuqukethwe okwengeziwe futhi kuqhubekisele phambili amadola okukhangisa nokwanda kwenkampani. Nakuba lokhu kungase kubonakale kuwuhlangothi olumnyama lwenkundla yezokuxhumana, lokho okwabelana ngakho ngendlela enhle isimo sesidingo esijulile somuntu sokuxhumana.
Umkhiqizo wakho ubaluleke kakhulu kunalokho ocabanga ukuthi wenza ngoba kunabantu bangempela abadinga ukuxhumana nabanye abantu bangempela. Kunezimvu ezilahlekile uJesu azozibuyisela emhlambini. Siba yingxenye yalokhu ezinkonzweni zethu njengoba sixhuma ngezindlela eziyiqiniso nabantu bangempela ngakolunye uhlangothi lwesikrini. Njengoba kuye kwaqashelwa ezincwadini nasezindaweni eziningi eminyakeni embalwa edlule, abantu baxhumene kakhulu futhi nokho banesizungu kakhulu kunanini ngaphambili. Sinethuba lokusebenzisa uhlobo lwethu lwenkonzo ukuxhumana nabantu ukuze bangabe bebodwa. Badinga ukuxhumana nawe.
Umkhiqizo wakho ubaluleke kakhulu kunalokho ocabanga ukuthi wenza ngoba izethameli zakho zidinga ukukubona, ukukuzwa, nokuxhumana nawe. Ungalahlekelwa yilokhu “kungani.” Vumela lokhu "kungani" ukuthi kukuqhubekisele phambili ekufakweni kwebhrendi kanye nomsebenzi wakho. Phishekela la mathuba angu-3 ukuze kuzuze uMbuso kanye nenkazimulo kaNkulunkulu.
Isithombe ngu Alexander Suhorucov kusukela Pexels
Guest Post by I-Media Impact International (MII)
Ukuthola okunye okuqukethwe okuvela kuMedia Impact International, bhalisa ku- I-MII Newsletter.
Funda kabanzi mayelana nomkhiqizo ku-KT Strategy Course - Isifundo 6
