Yini i-Brand (Abaholi abaningi bacabanga ukuthi i-Branding iwuphawu)

Ngenze isethulo ngo-“Brand” namhlanje ekuseni eqenjini labaholi benkonzo abakhonza efasiteleni le-10-40 njengengxenye yomcimbi Wokuqeqeshwa Kwenkonzo ye-MII. Ngokusekelwe kokuhlangenwe nakho okuhle okuvela kuleyo seshini, ngijabulile ukwabelana ngezinye zezinto ezibalulekile engizithathile kulesi sihloko.

Igama lakho liyisithembiso

Ibhrendi ingaphezu nje kwelogo. Kuyisithembiso ezithamelini zakho mayelana nalokho ezingakulindela ebhizinisini lakho. Yisamba esiphelele sakho konke ukusebenzisana abanakho nawe, kusukela kuwebhusayithi yakho kuya kokuhlangenwe nakho kwakho kokulandelela kuya ekukhangisweni kwakho.

Uma ugcina isithembiso somkhiqizo wakho, wakha ukwethembana nezithameli zakho. Uma bazi ukuthi bangathembela kuwe ukuthi ufeze izithembiso zakho, maningi amathuba okuthi baphinde bazibandakanye nawe.

Ngakolunye uhlangothi, uma wephula isithembiso somkhiqizo wakho, uzolimaza isithunzi sakho futhi ulahlekelwe izethameli zakho.

Kungakho kubaluleke kakhulu ukucaca ngesithembiso somkhiqizo wakho futhi usifeze ngokungaguquki.

Ukuvumelana Komkhiqizo Kubalulekile

Ukungaguquguquki komkhiqizo kubalulekile ekwakheni umkhiqizo oqinile. Uma umkhiqizo wakho ungaguquguquki, kudala umbono ocacile nokhumbulekayo ezingqondweni zababukeli bakho.

Kunezindlela eziningi zokuqinisekisa ukuvumelana komkhiqizo, okuhlanganisa:

  • Ukuhambisana namalogo, amafonti, nemibala kuzo zonke izinto zakho zokumaketha
  • Ukusebenzisa ithoni yezwi efanayo ekuxhumaneni kwakho
  • Ukuletha ubuntu bomkhiqizo ofanayo kuzo zonke iziteshi

Lapho uvumelana neyakho Ukufaka uphawu, udala umuzwa wokwethembana nokujwayelana nezithameli zakho.

Ungalisungula Kanjani Izwi Lomkhiqizo Wakho

Izwi lomkhiqizo wakho yindlela oxhumana ngayo nezithameli zakho. Kuyithoni, isitayela, nobuntu bomkhiqizo wakho.

Izwi lomkhiqizo wakho kufanele lihambisane nesithembiso somkhiqizo wakho kanye nezithameli zakho ezihlosiwe. Isibonelo, uma isithembiso somkhiqizo wakho sizoba ibhrendi ejabulisayo nedlalayo, izwi lomkhiqizo wakho kufanele libe nenhliziyo elula futhi lihehe.

Izwi lomkhiqizo wakho kufanele futhi libe yiqiniso. Ungazami ukuba into ongeyona. Yiba qotho futhi uvumele ubuntu bakho bukhanye.

Uma usungula izwi lomkhiqizo wakho, udala ukuxhumana nezithameli zakho ezingeni elijulile. Bazizwa sengathi bayakwazi futhi bangakwethemba.

Ibhrendi yakho ingaphezu nje kwelogo. Kuyisithembiso, ukuzibophezela, nobudlelwano. Uma wakha umkhiqizo oqinile, udala inzuzo yokuncintisana yenkonzo yakho. Uzothuthukisa ikhono lakho lokugqama emhlabeni onomsindo wezindaba zedijithali nezokuxhumana.

Ngokulandela amathiphu akulesi sihloko, ungakha uhlobo olukhumbulekayo, olungaguquki, noluyiqiniso. Lokhu kuzokusiza ukuthi wakhe ukwethembana nezithameli zakho futhi ukhulise ibhizinisi lakho. Uma ungathanda ukufunda kabanzi mayelana nendlela yokuthuthukisa izwi lomkhiqizo wakho, futhi uthole izindlela eziningi ongabandakanya ngazo izethameli ozihlosile, cabanga ukuhambela umcimbi wokuqeqeshwa we-MII wesikhathi esizayo noma uhlole Inyuvesi ye-MII, Ukuqeqeshwa Kwamahhala Kwezethameli Ku-inthanethi kwe-MII. I-MII isiqeqeshe izinkonzo ezingaphezu kwe-180 emhlabeni jikelele ngeMicimbi yayo Yokuqeqesha, kanye nabantu abangaphezu kwe-1,200 nge-MII University, ezifundweni ezifana nezwi lomkhiqizo, isu lokuqukethwe, uhambo lwabafunayo, nezinye izihloko eziklanyelwe ukusiza inkonzo yakho ukuthi ihlanganyele nabalaleli bakho ngempumelelo futhi. ufeze umsebenzi wakho.

Isithombe ngu I-Engin Akyurt kuma-Pexels

Guest Post by I-Media Impact International (MII)

Ukuthola okunye okuqukethwe okuvela kuMedia Impact International, bhalisa ku- I-MII Newsletter.

Shiya amazwana