Ukuphuma esixukwini nokuxhumana nezithameli ozihlosile kungaba umsebenzi oyinselele. Njengoba amathimba ezinkonzo ezama ukwakha ukuxhumana, kulula ukuwela kwezinye izingibe ezivamile ezisebenza ngokumelene nezinhloso zakho kunokufeza umsebenzi wakho. Ukuze sikusize uzulazule esimweni esishintshashintshayo semikhankaso yenkundla yezokuxhumana, sihlanganise uhlu lwamaphutha amahlanu aphezulu avame ukuwenza amaqembu okukhangisa.
Iphutha #1: Ukunganaki Ucwaningo Lwezethameli
Elinye lamaphutha amakhulu ithimba lenkonzo elingenziwa ukucwila emkhankasweni ngaphandle kokuqonda ngempela izethameli eziqondiswe kubo. Ngaphandle kokuqonda okujulile okuthandwa yizithameli zakho, ukuziphatha, namaphuzu obuhlungu, okuqukethwe kwakho kuba sengcupheni yokuwa phansi. Njengoba u-Seth Godin egcizelela, “Ukuthengisa akusaphathelene nezinto ozenzayo, kodwa mayelana nezindaba ozitshelayo.”
Isibonelo, lapho u-Pepsi ethula umkhankaso ongemuhle ohlanganisa u-Kendall Jenner enikeza iphoyisa ithini lesoda ngesikhathi sombhikisho, ukungezwani kwezwi ezimisweni zezethameli kwaholela ekuhlehleni okukhulu. Ukunqanyulwa kokuxhumana phakathi komkhankaso nemizwa yezethameli kuholele ekulimazeni isithunzi somkhiqizo.
Isixazululo: Beka phambili ucwaningo olunzulu lwezethameli ukuze wakhe imikhankaso ezwakalayo. Sebenzisa ukuhlaziya idatha, yenza izinhlolovo, futhi uhlanganyele ekulaleleni komphakathi ukuze uqonde ukuthi yini eyenza izethameli zakho ziphawule. Landela i-MII's Persona Training ukuze wakhe iphrofayili yakho yezethameli efanelekile. Bese, yenza ukulandisa okufana nezindaba zabo, uguqule izethameli zakho zibe ngamathuba enkonzo ahlanganyele.
Iphutha #2: Ukuthengisa Okungahambisani
Ukungaguquguquki ekufakweni komkhiqizo kuzo zonke izinkundla ezihlukene kunganciphisa ubuwena benkonzo yakho futhi kudide izethameli zakho. zokuphawula ingaphezu kwelogo. Kuyisethi yalokho okulindelekile, izinkumbulo, izindaba, nobudlelwano, okuthi uma kuthathwa ndawonye, kube nesinqumo somuntu sokulandela ikhasi lakho, noma ukuzibandakanya ngokujulile.
Ishintshana phakathi kwethoni esemthethweni ivuliwe Facebook kanye nethoni evamile Instagram, ngokwesibonelo, ingashiya abalandeli bedidekile. Ukuntuleka kokufana kwezinto ezibonakalayo kanye nemiyalezo kuzophakamisa imibuzo mayelana nobuqiniso benkonzo yakho.
Isixazululo: Dala imihlahlandlela yebhrendi ebanzi ehlanganisa izici ezibonakalayo, ithoni, nemiyalezo. Lokhu kuqinisekisa ubunikazi bomkhiqizo obuhambisanayo kuzo zonke izinkundla zokuxhumana, ukwakha ukwethembana nokuqashelwa phakathi kwezithameli zakho.
Iphutha #3: Izibalo Eziqaphile
Imikhankaso yenkundla yezokuxhumana ngaphandle kokuhlaziya okuphelele ifana nemicibisholo yokudubula ebumnyameni. Amandla okwenza izinqumo aqhutshwa yidatha agcizelelwa umqondo ovamile othi, “Awukwazi ukuphatha lokho ongakukali.”
Ukutshala imali eningi emkhankasweni ngaphandle kokulandela ngomkhondo amamethrikhi kuwukumosha isikhathi nemali yenkonzo. Ukuntula ukuqonda okuthakazelisa kakhulu okuqukethwe kuzoholela ekumoshweni kwezinsiza kanye namathuba aphuthelwe okuthuthukisa umkhankaso.
Isixazululo: Hlaziya njalo amamethrikhi afana namazinga okuzibandakanya, amanani okuchofoza, namazinga okuguqulwa. Uma usebenzisa inkundla yezokuxhumana ukuze ushayele imilayezo eqondile, bhekisisa isikhathi sokuphendula esivela eqenjini lakho ukuze ugweme ukumosha imikhondo. Sebenzisa le mininingwane ukuze ulungise amasu akho, ukhulise lokho okusebenzayo, futhi ulungise noma ulahle lokho okungasebenzi.
Iphutha #4: “Ukuthengisa Kakhulu” Esikhundleni Sokwakha Ubudlelwano
Ezweni eligcwele izikhangiso, indlela ethengiswa kakhulu ingavala izethameli zakho. Abantu abaningi bahlangana noJesu ngobudlelwano nabanye abantu. Njengoba sishumayela iVangeli, asikwazi ukudebeselela isidingo somuntu esiyisisekelo sobudlelwane nokuxhumana nabanye.
Ukuhlasela abalandeli bakho benkundla yezokuxhumana ngokuthunyelwe okukhangisa ngokweqile kuzoholela ekwehleni kokuzibandakanya kanye nabalandeli bazikhiphe ohlwini. Uma konke okuthunyelwe kucela izethameli ukuthi zikunike okuthile, njengemininingwane yazo yokuxhumana noma ukuthumela umlayezo oqondile, uzokuvala kuphela kumlayezo ozama ukuwaba.
Isixazululo: Beka kuqala okuqukethwe okunikeza inani kuzithameli zakho. Yabelana ngokuthunyelwe kwebhulogi okufundisayo, amavidiyo ajabulisayo, noma izindaba ezikhuthazayo ezihambisana nezimiso zenkonzo yakho, ezakha ukuxhumana okunenjongo nezilaleli zakho.
Iphutha #5: Ukuziba Ukubandakanywa Komphakathi
Ukwehluleka ukusebenzelana nomphakathi wakho kuyithuba eliphuthelwe lokukhuthaza ukwethembeka nokwenza umkhiqizo wakho ube ngumuntu. Lokhu kungase kubonakale kusobala, uma kubhekwa amaqembu amaningi ezinkonzo akhona ukuze axhumane nabantu ngokwezinga lomuntu siqu. Kodwa, i-MII isebenze namathimba amaningi ashayela ukuxhumana komuntu siqu nemiyalezo evela ezithamelini zabo, ukuze ivumele leyo milayezo idlulele esikhathini esedlule lapho ingakwazi ukuphendula ngesikhathi.
Uma ama-akhawunti enkundla yezokuxhumana omnyango wakho egcwele ukuphawula, nokho izimpendulo beziyivelakancane, uzobe uthumela umlayezo oqinile kulabo bantu wokuthi izicelo zabo azibalulekile ngokwanele ukuthi bavume futhi baphendule. Lokhu kungabi bikho kobudlelwano kuzokwenza abantu bazizwe bengazwakali futhi benqanyuliwe.
Isixazululo: Phendula njalo kumazwana, imilayezo, nokusho. Yazisa kokubili impendulo eyakhayo nengalungile, ebonisa ukuzibophezela kwenkonzo yakho ekulaleleni nasekuhlonipheni imibono yababukeli bakho. Lokhu kuhlanganyela kuthumela umlayezo kwabanye abacabanga ukuphendula ukuthi imilayezo yabo yesikhathi esizayo izobonwa, izwakale, futhi bathole impendulo.
I-MII inethemba lokuthi iqembu lakho lizozuza ngokugwema lawa maphutha amahlanu avamile futhi lamukele imigomo yokuqonda izethameli, ukufaka uphawu okungaguquki, izinqumo eziqhutshwa idatha, ukwakha ubudlelwano, nokuzibandakanya komphakathi. Ithimba lakho lenkonzo lingavula indlela eya emikhankasweni eyimpumelelo yenkundla yezokuxhumana. Yenza imikhankaso yakho ikhumbuleke, ibe nenjongo, futhi ihehe ukuze uhehe futhi umeme izethameli zakho engxoxweni ezoba nomthelela waphakade.
Isithombe ngu UGeorge Becker ku-Pexels
Guest Post by I-Media Impact International (MII)
Ukuthola okunye okuqukethwe okuvela kuMedia Impact International, bhalisa ku- I-MII Newsletter.
