Uhambo olusuka ekuqwashiseni luye ekuhlanganyeleni luyinkimbinkimbi, kodwa ukuqonda izigaba zefaneli yokumaketha kungasiza inkonzo yakho iqondise ngempumelelo izethameli zakho kule nqubo. Nakhu ukubuka izigaba ezintathu ezibalulekile zefaneli yokumaketha—ukuqwashisa, ukucabangela, kanye nesinqumo—kanye namashaneli okuxhumana namamethrikhi ukuze kukalwe ukusebenza kahle esigabeni ngasinye.
1. Ukuqwashisa: Ukwenza Umbono Wokuqala Okhumbulekayo
Isiteshi Sokuxhumana: Inkundla Yezokuxhumana
Esigabeni sokuqwashisa, umgomo wakho uwukudonsa ukunaka komuntu wakho futhi ubenze bazi ngomlayezo wakho noma inkonzo yakho. Izinkundla zokuxhumana ezifana Facebook, Instagram, futhi i-YouTube iziteshi ezinhle kakhulu zale njongo njengoba zinikeza ukufinyelela okubanzi kanye nekhono lokudala okuqukethwe okuhehayo, okwabiwe.
Imethrikhi: Ukufinyelela kanye nokuvelayo
Ukuze uqonde ukuthi wakha ngempumelelo kangakanani ukuqwashisa, kala ukufinyelela kwakho nokuvelayo. Ukufinyelela kusho inombolo yabasebenzisi abahlukile ababone okuqukethwe kwakho, kuyilapho okuvelayo kulandelela ukuthi okuqukethwe kwakho kuboniswe izikhathi ezingaki. Inani eliphezulu lokuvelayo, elibhangqwe nokufinyelela okubanzi, libonisa ukuqaphela okuqinile.
2. Ukucabangela: Ukwakha Intshisekelo Nokwethenjwa
Isiteshi Sokuxhumana: Ukuthengisa Okuqukethwe (Amabhulogi, Amavidiyo)
Uma umuntu wakho eseyazi inkonzo yakho, isinyathelo esilandelayo ukwakha intshisekelo yabo nokwethemba. Ukumaketha okuqukethwe ngamabhulogi, amavidiyo, nezinye izindlela kunikeza ithuba lokukhombisa amakhono akho, ukwabelana ngolwazi olubalulekile, nokuphendula imibuzo engase ibe khona. Ungakwazi ukuphromotha lokhu okuqukethwe ngokusebenzisa iziteshi zokuqwashisa ezifanayo esizibuyekeze ngenhla, kodwa inhloso lapha ukususa ubuntu bakho usuke ezinkundleni zokuxhumana uye esiteshini "esiphethwe" njengewebhusayithi yakho.
Imethrikhi: Ukuzibandakanya Nesikhathi Esichithiwe
Kulesi sigaba, landelela amamethrikhi okubandakanyeka afana nokuthandwa, ukwabelana, amazwana, nesikhathi esichithwe kokuqukethwe kwakho. Ukuzibandakanya okuphezulu nesikhathi eside esichithwa kudla okuqukethwe kwakho kuyizinkomba zokuthi izethameli zakho zinentshisekelo futhi zicabangela ukunikezwa kwakho ngokungathi sína.
3. Isinqumo: Ukugqugquzela Ukukhetha Kokugcina
Isiteshi Sokuxhumana: I-imeyili Marketing
Esigabeni sesinqumo, amakhasimende angaba khona alungele ukuzibandakanya, futhi udinga ukubanika isiphetho sokugcina. Ukumaketha nge-imeyili kuyisiteshi esinamandla salokhu, njengoba kukuvumela ukuthi uthumele imilayezo yomuntu siqu, eqondiswe ngqo emabhokisini okungenayo ezithameli zakho. Ezinye iziteshi okufanele zicatshangelwe zifaka i-SMS, noma imikhankaso yemiyalezo eqondile ezinkundleni zokuxhumana. Funa amathuba okuba nezingxoxo ezi-1 kuye kwezingu-1 nawe umlingisi.
Imethrikhi: Izinga lokuguqulwa
Imethrikhi eyinhloko okufanele ilinganiswe kulesi sigaba izinga lokuguqulwa, okuyiphesenti labamukeli be-imeyili abaqede isenzo ababesifisa, esifana nokwenza isivumo sokholo noma ukubhalisela ukulethwa kweBhayibheli noma ezinye izinto zenkonzo. Izinga eliphezulu lokuguqulwa libonisa ukuthi imizamo yakho yokumaketha nge-imeyili ishayela izinqumo ngempumelelo.
Ukuvala Thoughts
Ukuqonda izigaba zefaneli yokumaketha nokuqondanisa iziteshi zakho zokuxhumana namamethrikhi ngendlela efanele kubalulekile ukuze uqondise izethameli zakho ohambweni lwazo. Ngokugxila ekufinyeleleni nasekuvelayo esigabeni sokuqwashisa, ukuzibandakanya nesikhathi esichithwa esigabeni sokucatshangelwa, kanye nezinga lokuguqulwa esigabeni sesinqumo, uzohlonyiswa kahle ukuze ulinganise futhi uthuthukise imizamo yakho yokumaketha ukuze uphumelele.
Khumbula, ukhiye wokuzulazula kufaneli yokumaketha ngempumelelo uwukuhlaziya ngokuqhubekayo futhi ulungise amasu akho ngokusekelwe kudatha oyiqoqayo, uqinisekisa ukuthi ususa izethameli zakho ngempumelelo ukusuka kwesinye isigaba usiya kwesinye.
Isithombe ngu Ketut Subiyanto on Pexels
Guest Post by I-Media Impact International (MII)
Ukuthola okunye okuqukethwe okuvela kuMedia Impact International, bhalisa ku- I-MII Newsletter.
