Ukuqeqeshwa kwe-MII nama-athikili kuvame ukugxila ekuqhubeni ukusebenzelana nezithameli ngokusebenzisa inkundla yezokuxhumana, kodwa ukuba khona kwakho ezinkundleni zokuxhumana kungase futhi kube ithuluzi elibalulekile labantu abahlola umqondo wobuKristu ngaphambi kokuba bahlanganyele. Eqinisweni, okwakamuva Pew Research Report ibonisa ukuthi “u-30% wabantu abadala base-US bathi bangena ku-inthanethi ukuze bafune ulwazi olumayelana nenkolo.” Cabanga ngesipiliyoni sakho sokuthenga. Ingabe uzibandakanya ezinkundleni zokuxhumana nomkhiqizo ophromotha ulayini wezingubo ezintsha noma imoto ongase uyicabange? Cishe akunjalo. Kunalokho, cishe ufana nabantu abaningi futhi ususa ukuhlola kwakho kusuka ezinkundleni zokuxhumana (isigaba sokuqwashisa) ukufake kuwebhusayithi yalolo hlobo ukuze wenze ucwaningo olwengeziwe (isigaba sokucabangela).
Inkundla yezokuxhumana ishintshile isuka ezinkundleni zokuxhumana kanye nokuxhumana iye kumathuluzi anamandla ezinkonzo ukuze andise ukufinyelela kwawo kanye nokuqhuba ithrafikhi yewebhusayithi. Ukuletha abasebenzisi kuwebhusayithi yakho kuyisinyathelo esibalulekile. Ngokungafani nenkundla yezokuxhumana lapho ingxoxo isesidlangalaleni futhi iyalelwa, ngokwezinga elithile, ngesu lakho lenkundla yezokuxhumana, iwebhusayithi yenkonzo ivumela ukusetshenziswa kwamakhasi okufika angenziwa ngokwezifiso kumsebenzisi ngamunye, imibuzo yakhe, noma izidingo zakhe.
Futhi, ngezigidigidi zabasebenzisi abasebenzayo kuzo zonke izinkundla ezahlukahlukene, amandla okuthola izethameli eziningi futhi asuse abantu ezinkundleni zokuxhumana baye endaweni yakho (iwebhusayithi yakho yenkonzo) akunakuphikwa. Kulesi sihloko, sizohlola ukuthi ungayisebenzisa kanjani ngempumelelo inkundla yezokuxhumana ukuze uqhubekisele phambili ithrafikhi yewebhusayithi yakho ibe phezulu.
Okuqukethwe Okubandakanya Ubuciko
Okuqukethwe kwekhwalithi iyisisekelo sesu eliyimpumelelo lenkundla yezokuxhumana. Dala ikhalenda lokuqukethwe elibhalansisa izinhlobo ezahlukene zokuqukethwe, njengokuthunyelwe kwebhulogi okufundisayo, izithombe ezihehayo, amavidiyo ajabulisayo, kanye ne-infographics ehehayo. Inhloso ukunikeza izethameli zakho inani ngenkathi uziqhubela ngobuqili ubheke kuwebhusayithi yakho lapho zingangena zijule kokuqukethwe okubakhangayo.
Sebenzisa Isikhalazo Esibonakalayo
Okuqukethwe okubukwayo kuvame ukuheha nokwabelana. Tshala imali ezithombeni zekhwalithi ephezulu kanye nemifanekiso ehambisana nobunikazi bomkhiqizo wakho. Sebenzisa okubonakalayo okukhanga amehlo ukumisa abasebenzisi ukuthi baskrole futhi ubakhuthaze ukuthi bahlole kabanzi.
Faka Ukubizelwa Ezenzweni (CTAs)
Ususilungisile isiheho, manje setha ihuku! (Leso isifaniso sokudoba salabo abangathandi ukudoba). Yonke ingxenye yokuqukethwe owabelana ngayo ezinkundleni zokuxhumana kufanele ifake ukubizela esenzweni okucacile. Noma ngabe ukuvakashela ikhasi lakho lokubikezela ukuze uthole ulwazi olwengeziwe, bhalisela incwadi yezindaba, noma uhlole ikhathalogi yomkhiqizo, ama-CTA aqondisa izenzo zababukeli bakho. Ngasinye salezi zenzo singenzeka kuwebhusayithi yakho yenkonzo ukusiza ukukhulisa ulwazi lomsebenzisi ngale kwenkundla yezokuxhumana kuphela.
Landelela futhi Uhlaziye
Sebenzisa amathuluzi okuhlaziya ahlinzekwe izinkundla zokuxhumana ukuze ulandelele ukusebenza kokuthunyelwe kwakho nemikhankaso. Xhumanisa le datha namathuluzi afana ne-Google Analytics (GA4) ukuze ubone ukuthi yiziphi izinhlobo zokuqukethwe ezithinta kakhulu izethameli zakho futhi eziholela ekuvakasheni kwewebhusayithi. Izibalo zingakusiza futhi ukuthi ulandelele uhambo lomsebenzisi wakho ukusuka ekhasini lokufikela noma okuthunyelwe kwebhulogi uye kuyo yonke isayithi lakho. Gwema amakhasi afile angaxhumi kwamanye amakhasi esayithi lakho. Njengoba ubuyekeza ukuziphatha kwezivakashi zakho, qiniseka ukuthi ulungisa isu lakho ngokuya ngokuthi idatha ikubonisa ini.
Ukuvumelana Kuyisihluthulelo
Ukwakha ubukhona obuqinile ku-inthanethi nokushayela ithrafikhi yewebhusayithi ngokusebenzisa inkundla yezokuxhumana kuthatha isikhathi nokungaguquguquki. Thumela njalo okuqukethwe okusha, thintana nezithameli zakho, futhi ulungise isu lakho ngokusekelwe emininingwaneni oyithole ezibalweni zakho.
Isiphetho
Imithombo yezokuxhumana inikeza ithuba elibalulekile lokushayela ithrafikhi eningi kuwebhusayithi yakho. Ngokuqonda izethameli zakho, ukulungisa okuqukethwe kwakho, nokusebenzisa amasu amapulatifomu ahlukahlukene, ungaguqula ubukhona bakho benkundla yezokuxhumana bube injini enamandla yokukhula kwewebhusayithi. Khumbula, akukhona nje ngenani lethrafikhi, kodwa ikhwalithi yokuzibandakanya eyogcina ibambe iqhaza ekufinyeleleni izinjongo zenkonzo yakho.
Isithombe ngu DT Stories on Pexels
Guest Post by I-Media Impact International (MII)
Ukuthola okunye okuqukethwe okuvela kuMedia Impact International, bhalisa ku- I-MII Newsletter.
