I-Empathy Marketing

Ingabe siwudlulisela ngendlela efanele isigijimi sethu?

Sinomlayezo okufanele siwutshele ngokuqukethwe kwethu: UJesu uyakuthanda futhi ungaba nobudlelwane Naye kanjalo nomndeni wakho nabangane! Umphakathi wakho ungaguqulwa uthando namandla kaJesu Kristu!

Futhi singavele sibatshele lokhu kokuthunyelwe kwethu kokumaketha njengokuthi, “UJESU UYAKUTHANDA.”

Kodwa, emhlabeni wokumaketha, kunenye indlela—mhlawumbe indlela ephumelela kakhudlwana yokwenza Bahlanganyele abantu abanokuqukethwe kwethu futhi baxhumane nesidingo somkhiqizo; noma, ngokwezinjongo zethu, uMsindisi.

 

Abantu ababheke ukuthenga umatilasi kodwa ukuthenga ubusuku obuhle bokulala

Ngokuvamile, ngaphandle kokuthi abantu babone ngokucacile ukuthi banomuzwa wesidingo noma ukufuna umkhiqizo, ngeke bawulandele ngaphandle kokwaziswa. Sonke sikubonile lokhu. Nokho, lapho isikhangiso sibekwe phambi kwamehlo omthengi, okuthile kuqala ukwenzeka. Baqala ukucabanga ngakho.

Uma isikhangiso simane sithi, "Thenga umkhiqizo wethu!" umthengi akanaso isizathu sokucabanga okwengeziwe; bacabanga ngomkhiqizo kuphela isekhondi ngenkathi beskrola. Nokho, uma isikhangiso sithi, “Impilo yami isishintshe ngempela yaba ngcono. Angikholwa! Uma uke walufuna lolu hlobo loshintsho, chofoza lapha ukuze uthole okwengeziwe,” kukhona into eqala ukwenzeka.

Umthengi angaxhuma esikhangisweni kumaphuzu amaningana:

• Umthengi cishe uzizwa enesidingo noma efuna ushintsho
• Umthengi naye uzifunela okuhle
• Umthengi uqala ukubonana nemizwa yomuntu osesikhangisweni ngaleyo ndlela azihlonze ngomkhiqizo ngokwawo.

Ngenxa yalezi zizathu, isitatimende sesibili sesikhangiso, “Impilo yami isishintshe ngempela…” sibonisa indlela yokuthengisa ebizwa ngokuthi “ukumaketha ngozwela” futhi eyaziwa kakhulu futhi esetshenziswa kabanzi emhlabeni wokumaketha.

 

“Impilo yami isishintshe ngempela…” ikhombisa indlela yokumaketha ebizwa ngokuthi “ukumaketha ngozwela” futhi yaziwa kakhulu futhi isetshenziswa kabanzi emhlabeni wokumaketha.

 

Abantu abazi ukuthi bayakudinga lokho okunikezayo

Isibonelo, abantu abazi ukuthi “badinga” umshini ongathosa amaqanda abo asekuseni kuhhavini we-microwave. Kodwa-ke, bangabhekana nokukhungatheka kokungabi naso isikhathi esanele sokudla okunempilo ekuseni ngaphambi komsebenzi. Mhlawumbe idivayisi entsha ingasiza?

Ngokufanayo, abantu abazi ukuthi bayamdinga uJesu. Abazi ukuthi badinga ubudlelwano Naye. Nokho, bayazi ukuthi bayakudinga ukudla. Bayazi ukuthi badinga ubungane. Bayazi ukuthi badinga ithemba. Bayazi ukuthi badinga ukuthula.

Sikwenza kanjani ukunaka lezi wezwa izidingo futhi ubabonise ukuthi, kungakhathaliseki isimo, bangathola ithemba nokuthula kuJesu?

Sibakhuthaza kanjani ukuthi bathuthele kuYe isinyathelo esisodwa esincane?

Lapha, bangane bami, yilapho ukumaketha ngozwela kungasisiza khona.

 

Iyini i-Empathy Marketing?

Ukumaketha kozwela kuyinqubo yokudala okuqukethwe kwemidiya usebenzisa uzwela.

Kususa ukugxila kokuthi, “Sifuna abantu abayizi-10,000 bazi ukuthi siyamthanda uJesu futhi bangamthanda Naye,” kube, “Abantu esibakhonzayo banezidingo ezisemthethweni. Yiziphi lezi zidingo? Futhi singabasiza kanjani ukuba bacabangele ukuthi lezi zidingo zaneliswa kuJesu?”

Umehluko ucashile kodwa uyasebenza.

Nali inothi elivela esihlokweni esivela bhebhs.com on Ungakwenza Kanjani Ukumaketha Okuqukethwe Okuphumelelayo: Sebenzisa Ukuzwela:

Ngokuvamile abakhangisi bokuqukethwe bayabuza, “Hlobo luni lokuqukethwe oluzongisiza ukuthi ngidayise okwengeziwe?” lapho kufanele babuze, “Hlobo luni lokuqukethwe oluzonikeza inani eliphakeme kubafundi ukuze lihehe amakhasimende?” Gxila ekuxazululeni izinkinga zabo—hhayi ezakho.

 

Gxila ekuxazululeni izinkinga zabo—hhayi ezakho.

 

Umngane muva nje uthe kimi, “Lapho ucabanga ngokuqukethwe, cabanga ngesihogo amakhasimende akho azama ukuphunyuka kuso kanye nezulu ofuna ukuwahambisa kuso.”

Ukumaketha kozwela kungaphezu nje kokuthengisa umkhiqizo. Imayelana nokuxhumana nomthengi ngempela nokubasiza ukuthi bahlanganyele nokuqukethwe kwakho, kanjalo, nomkhiqizo.

Uma lokhu kubonakala kuyinto engaqondakali kuwe, awuwedwa. Qhubeka ufunde ukuze uqonde ukuthi luyini uzwela kanye namathiphu athile asebenzayo okuthi ungahlanganisa kanjani uzwela kokuqukethwe komkhankaso wakho.  

 

Yini I-Empathy?

Mina nawe siye sabhekana nemiphumela yako kaningi. Kwakuwumuzwa owawubangela ukumamatheka okujulile, okucishe kwakhululeka engakuthola lapho ngibheka emehlweni omngane wami futhi ngithi, “Hawu, lokho kufanele kube nzima ngempela.” Kwakuwumuzwa wokukhululeka kanye nethemba elikhulayo lapho ngembula ubuhlungu obujulile bobuntwana futhi ngibona ukubukeka kozwelo nokuqonda emehlweni omngane njengoba ethi, “Awukaze utshele muntu lokhu? Kufanele ukuthi kwakunzima ngempela ukukuthwala.”

Yilokho esikuzwayo lapho sifunda amazwi aqotho, “Ngiyakhala emini, Nkulunkulu wami, kepha awuphenduli, nasebusuku, kepha angiphumuli” ( IHubo 22:2 ). Imiphefumulo yethu ihlanganyela nekaDavide ezikhathini zobuhlungu obukhulu nobubodwa. Lapho sifunda la mazwi, sivele singazizwa sisodwa.

Le mizwa yokukhululeka, yethemba elikhulayo kanye nobunye iyimiphumela yozwelo. Uzwela ngokwalo yilapho iqembu elilodwa lithatha futhi liqonda imizwa yomunye.

 

Uzwela ngokwalo yilapho iqembu elilodwa lithatha futhi liqonda imizwa yomunye.

 

Ngenxa yalokhu, uzwela ludlulisela kahle futhi ngempumelelo umyalezo weVangeli odingeka kakhulu, awuwedwa. Kokubili kusiza abantu ukuthi bavume ihlazo labo futhi balethe ekukhanyeni.

NgokukaBrene Brown, umcwaningi owaziwayo ngamahloni, awukho omunye umuzwa, awukho omunye umusho osusa umuntu endaweni ehlazekile nokuba yedwa ukuba abe ngowabanye ngaphandle kokuthi, awuwedwa. Ingabe lokhu akukhona kanye lokho okwenziwa indaba yeVangeli ezinhliziyweni zabantu? Igama elithi Imanuweli likhuluma ngani, uma kungenjalo?

Uzwela lubeka imizwa, izidingo nemicabango yabanye ngaphezu kwe-ajenda yethu. Ahlale phansi nomunye athi, Ngiyakuzwa. Ngiyakubona. Ngiyakuzwa lokho okuzwayo.

Futhi akukhona yini lokhu uJesu akwenzayo ngathi? Nalabo Ahlangana nabo emaVangelini?  

 

Amathiphu Awusizo Ekusebenziseni I-Empathy Marketing.

Kungenzeka ukuthi njengamanje uthi, kuhle, konke lokho kuhle kodwa singaqala kanjani ukwenza lokho emhlabeni ngezikhangiso nokuqukethwe kwenkundla yezokuxhumana?

Nawa amanye amathiphu asebenzayo wokuthi ungasebenzisa kanjani ukumaketha kozwela ukuze udale okuqukethwe kwemidiya okusebenzayo:

1. Thuthukisa Umuntu

Ukumaketha kozwela kunzima kakhulu ukukwenza ngaphandle koMuntu. Ngokuvamile, kunzima ukuzwelana nomuntu noma into engaqondakali. Uma ungazange uthuthukise okungenani umuntu oyedwa kuzithameli zakho ezihlosiwe, hlola isifundo esingezansi.

[okukodwa_kwesithathu kuqala=] [/okukodwa_kwesithathu] [okukodwa_kwesithathu kuqala=] [i-id yesifundo=”1377″] [/okukodwa_kwesithathu] [okukodwa_kwesithathu kuqala=] [/okukodwa_kwesithathu] [isitayela sokuhlukanisa=”cacile”]

 

2. Qonda Izidingo Zomuntu Wakho Ozizwa Ngayo

Yiziphi izidingo ezizwakalayo zobuntu bakho? Cabangela lezi zindawo zesidingo ezilandelayo uma ubuza lo mbuzo woBuntu bakho.

Ngabe i-Persona yakho ikhombisa kanjani isidingo salokhu okulandelayo?

• ukuthanda
• ukubaluleka
• ukuthethelelwa
• eyakho
• ukwamukelwa
• nokuvikeleka

Cabanga ngezindlela i-Persona yakho ezama ngazo ukuthola uthando, ukubaluleka, ukuvikeleka, njll. ngezindlela ezingenampilo. Isibonelo: U-Persona-Bob uhlanganyela nabathengisi bezidakamizwa abanethonya kakhulu ukuze azame ukuzizwa amukelekile futhi ebalulekile.  

Uma ulwa nalesi sinyathelo esithile, cabanga ukuzibuza ukuthi lezi zidingo ozizwayo zibonakale kanjani empilweni yakho. Isiphi isikhathi lapho uzwa khona uthando oluphelele? Kunini lapho wazizwa uthethelelwe khona ngokuphelele? Wazizwa kanjani? Yiziphi ezinye zezinto ozenzile ukuze uthole ukubaluleka, njll.?

 

3. Cabanga ukuthi UJesu Noma Ikholwa Bazothini

Cabangela imicabango yakho kule mibuzo elandelayo:

Uma uJesu ehlala phansi noBuntu bakho, ubezothini? Mhlawumbe into efana nalena? Noma yini oyizwayo ngiyizwile, futhi. Awuwedwa. ngakudala usesiswini sikanyoko. Impilo nethemba kuyenzeka. njll.

Uma ikholwa lihlala phansi nalo Muntu lizothini? Mhlawumbe into efana nalena? Ah, awunathemba? Lokho kufanele kube nzima kakhulu. Nami angizange. Ngikhumbula ngidlula esikhathini esimnyama kakhulu, futhi. Kodwa, niyazi ukuthini? Ngenxa kaJesu, ngaba nokuthula. Nganginethemba. Nakuba ngisadlula ezintweni ezinzima, nginenjabulo.  

Cabanga ngalokhu: ungakudala kanjani okuqukethwe “okuhlala” umfuni phansi noJesu kanye/noma nekholwa?

 

4. Qala Ukwakha Okuqukethwe Okuzimele Okuhle

Kubalulekile ukukhumbula ukuthi izinkundla zokuxhumana eziningi ngeke zivumele noma yiziphi izikhangiso ezibonakala zingezinhle noma zikhuluma ngezinto ezinzima; okungukuthi ukuzibulala, ukudangala, ukuzisika, njll. Ulimi oluhlanganisa nalona gama elithi “wena” eliqondile lingamakwa ngezinye izikhathi.

Imibuzo elandelayo iyasiza ukuyibuza lapho ufuna ukuhlaka okuqukethwe ukuze ugweme ukuhlaba umkhosi:

1. Ziyini zabo wezwa izidingo? Isibonelo: U-Persona-Bob udinga ukudla futhi ucindezelekile.
2. Yiziphi izinto eziphikisanayo ezinhle zalezi zidingo ezizwakalayo? Isibonelo: U-Persona-Bob unokudla okwanele futhi unethemba nokuthula.  
3. Singamaketha kanjani lezi zinto eziphikisanayo ezinhle? Isibonelo: (Ividiyo ye-Testimony Hook) Manje ngithembele kuJesu ukuthi uzonginakekela mina nomndeni wami futhi ngibe nethemba nokuthula.   

 

Isibonelo Sokuqukethwe Okunozimele Okulungile:

 

Ukubheka Okulandelayo: UJesu Walusebenzisa Kanjani Uzwela?

Kukhona okuthile ngoJesu okwenza abantu basabele. UJesu ngenkuthalo wahlanganyela abantu. Mhlawumbe kwakuyikhono Lakhe lokuzwelana? Kunjengokungathi Washo ngawo wonke amazwi, konke ukuthinta, Ngiyakubona. Ngiyakwazi. Ngikuqonda kahle.

 

Kunjengokungathi Washo ngawo wonke amazwi, konke ukuthinta, Ngiyakubona. Ngiyakwazi. Ngikuqonda kahle.

 

Kwaholela abantu baguqe ngamadolo. Kwabaholela ekutheni bacoshe amatshe. Kwabaholela ekubeni bakhulume ngokulangazela Ngaye. Kwabaholela ekwenzeni itulo lokufa kwaKhe. Impendulo kuphela esingayitholi ukungenzi lutho.

Cabanga ngendlela owesifazane ongumSamariya asabela ngayo emthonjeni: “Wozani nibone umuntu ongitshele konke engake ngikwenzile; Ingabe lo kungaba uMesiya na?” ( Johane 4:29 )

Ingabe impendulo yakhe ibonisa ukuthi wayebonakele? Ukuthi wazizwa eqondakala?

Bheka futhi impendulo yempumputhe, “Yaphendula yathi: “Ukuthi uyisoni noma cha, angazi; Yinye into engiyaziyo. Ngangiyimpumputhe kodwa manje sengiyabona!” ( Johane 9:25 )

Ingabe ukusabela kwempumputhe kubonisa ukuthi izidingo zayo ezizizwayo zahlangatshezwa? Ukuthi uJesu wayeMqonda?

Singase singazazi izimpendulo zale mibuzo. Nokho, into eyodwa eqinisekile, lapho uJesu ebuka abantu, lapho ebathinta, akazange acabange noma akhulume, “Ngizosho noma ngenze okuthile okuzongisiza ukuba ngidayise indaba yami kakhulu.”

Kunalokho, Wahlangana nabo emgwaqeni wabo wezwa izidingo. Uyingcweti yokuzwelana naye. Ungumxoxi wezindaba. Wayekwazi okusezinhliziyweni zabo, wakhuluma ngalezizinto.

Lokhu kuhlangene ngani nokumaketha kozwela? Kungani uphetha isihloko sokumaketha ngozwela ngezibonelo zendlela uJesu axhumana ngayo nabanye? Ngoba mngani wami kuningi okumele sikufunde kuMholi wethu. Futhi Uyingcweti ekwenzeni lokho ochwepheshe bezokukhangisa esicela ukuba sikwenze.

“Ngokuba asinaye umpristi omkhulu ongenakuzwelana nobuthakathaka bethu, kodwa sinoye owalingwa ngezindlela zonke, njengathi, kodwa yena akonanga.” Hebheru 4:15