Amandla Okuxoxa Indaba Okubukwayo
Indlela esixoxa ngayo izindaba ishintsha kakhulu ngokukhula kobuchwepheshe bedijithali. Futhi izinkundla zokuxhumana zibe yimbangela enkulu yokuvela kokuxoxwa kwezindaba. Ukwenza lezo zindaba zihlobane futhi zihehe ngokubukeka kubaluleke kakhulu namuhla kunangaphambili.
Ukubaluleka Kwezinto Ezibonwayo
Abaningi bethu bahlobanisa inkulumo nomsindo ekuxoxeni izindaba. Sicabanga ngomuntu esitshela okuthile ngomlomo. Kodwa ukwethulwa kwezithombe ezibukwayo kufakazele ukuba nomthelela endleleni esiqonda ngayo izindaba. Ake sithole ezesayensi okwesikhashana. Ubuwazi ukuthi ubuchopho bucubungula imininingwane ebonwayo ngokushesha izikhathi ezingama-60,000 kunombhalo? Lokho kusingabaza isisho sakudala esithi, “isithombe silingana namagama ayinkulungwane.” Eqinisweni, kungase kudingeke amagama angu-60,000.
Elinye iqiniso okufanele licatshangelwe yilelo abantu bakhumbula u-80% walokho abakubonayo. Leso yigebe elikhulu uma kuqhathaniswa no-20% walokho esikufundayo kanye no-10% kwalokho esikuzwayo. Ngethemba, uzokhumbula okungaphezulu kuka-20% kwalokho okubhalwe kulokhu okuthunyelwe! Azikho izinkathazo, sifake ezinye ezibukwayo ukuze sikwenze sikhumbuleke kakhudlwana.
Izinhlobo Zokubonwa
Uma sikhuluma ngezithombe ezibukwayo, sibhekisela kokungaphezu nje kokuthatha izithombe. Ubuchwepheshe budale ezinye izinhlobo ezimangalisayo zezithombe phakathi neminyaka edlule, okuhlanganisa izithombe, amavidiyo, ama-GIF, nokuningi. Ngayinye kufeza injongo yayo futhi isiza ukudlulisa umlayezo ngendlela ehlukile.
Ukuhlanganisa lezi zinhlobo kungaba iresiphi ye-wesomeness, uma isetshenziswe ngendlela efanele. Indlela yemidiya exubile inokuguquguquka okwengeziwe namandla okudala okukhuthaza izindaba zakho. Inselele ukwenza konke kuhlangane ngendlela egelezayo futhi kuhlale kuyiqiniso kumlayezo wakho.
Izithombe Nezithombe
Siqala ngokubonakala okuvamile okubonwa ezinkundleni zokuxhumana namuhla: izithombe. Ukukhuphuka kwe-Instagram kuwubufakazi bokuthi izithombe ziyingxenye ebalulekile ekusetshenzisweni kwethu kwezokuxhumana. Ngokujulile, zingaki izithombe ozibonile ezinkundleni zokuxhumana emahoreni angama-24 edlule? Inani lingamangaza ingqondo.
Njengoba kunezithombe eziningi kangaka, ingabe kungenzeka ukugqama? Kunjalo. Kodwa awudingi yini okokusebenza okuphezulu kanye nesoftware yobungcweti? Akunjalo Empeleni.
Nawa amanye amathuluzi esincoma ukuthi siwasebenzisele ukuhlela izithombe nokuklama kwezithombe.
Amathuluzi Okuhlela Isithombe
- Ixhunyiwe - Uhlelo lokusebenza lokuhlela izithombe oluhlukahlukene olunezici eziningi nezinketho
- VSCO Cam - Lolu hlelo lokusebenza lunikeza isethi ehlukile yezihlungi ukunikeza izithombe zakho isimo sengqondo esithile
- I-Word Swag - Ikuvumela ukuthi ungeze umbhalo onesitayela phezu kwezithombe usohambeni
- Over - Olunye uhlelo lokusebenza olusebenziseka kalula olusebenza umbhalo ezithombeni
- I-Photofy - Inikeza izihlungi, amathuluzi okuhlela, nokumbondelana kombhalo/izithombe
- Isikwele Silungile - Ifaka izithombe ezibanzi noma ezinde zibe isikwele ngaphandle kokunqampuna (okungukuthi ku-Instagram)
Amathuluzi Omklamo Wezithombe
- Adobe Creative Cloud - Izinketho zokubhalisa zanyanga zonke zezinhlelo ezifana ne-Photoshop ne-Illustrator
- I-PIXLR - Enye i-Photoshop enezinketho eziningi zokuhlela ezifanayo (njenge-Photoshop nayo!)
- Canva - Inikeza izifanekiso ezenziwe ngezifiso kanye nezinto ezibonakalayo zokuklama inkundla yezokuxhumana
- Pablo by Buffer - Ikakhulukazi i-Twitter, isiza ukudala izithombe ezinombhalo phezu kwazo ngemizuzwana engama-30 noma ngaphansi.
Ama-GIF
Ake sigxile ezindleleni ezintsha zokusebenzisa ama-GIF. Siyibonile le fomethi ingena ezinkundleni zokuxhumana ngokusebenzisa izinkundla ezifana neTumblr, Twitter, kanye manje ne-Facebook. Ilingana kahle phakathi kokungabi yisithombe nokungabi yividiyo. Ezikhathini eziningi, ama-GIF athola iphuzu elingcono kunombhalo, ama-emoji, nezithombe. Futhi manje sekuyaba lula ukwabelana ngakho futhi kusabalele kakhulu.
Izindaba ezinhle ukuthi awudingi izinhlelo zikanokusho ukuze udale ama-GIF. Ziningi
wamahhala, amathuluzi asebenziseka kalula atholakalayo ukuze udale futhi uhlele ama-GIF. Uma ungathanda ukwengeza ama-GIF kunqolobane yakho yokuqukethwe okubukwayo, nanka amathuluzi awusizo:
Amathuluzi e-GIF
- IGifLab - Omunye umenzi we-GIF onezici ezifanayo ne-Gifit
- I-Giphy - Isizindalwazi sama-GIF akhona avela kuyo yonke iwebhu enenketho yokusesha
Ividiyo
Uma kuqhathaniswa nazo zonke ezinye izinhlobo zemidiya, ividiyo iyindlovu egunjini. Kukhulu kuyo yonke imizwa yegama, kangangokuthi amahora angaphezu kwama-300 wevidiyo alayishwa ku-YouTube umzuzu ngamunye. Futhi manje i-Facebook iphusha inkundla yayo yevidiyo ukuncintisana ne-YouTube. Isici esisodwa esibalulekile okufanele sicatshangelwe ukuthi amavidiyo alayishwe ngokuqondile ku-Facebook athola ukufinyelela okuphilayo kakhulu uma kuqhathaniswa nombhalo, izithombe, nezixhumanisi. Ngakho-ke, kungani kufanele kube yingxenye yesu lenhlalo yawo wonke umuntu.
I-GoPro iyayibulala ezinkundleni zokuxhumana ngokuqukethwe kwayo kwevidiyo. Nakuba ngokusobala bekwazi ukufinyelela kumakhamera evidiyo ekhwalithi, okuningi kokuqukethwe kwabo kutholakala kumakhasimende abo. Kuyisimo esiyingqayizivele lapho ukusebenzisa izindaba zamakhasimende kuxoxa indaba yomkhiqizo we-GoPro.
Noma ngabe une-GoPro noma i-smartphone, amakhamera evidiyo asezingeni afinyeleleka kakhulu kunangaphambili. Kukuwe ukuthola izindlela ezingcono kakhulu zokusebenzisa okuqukethwe kwevidiyo. Ungakwazi yini ukungena kumakhasimende akho ukuze uthole ividiyo? Kuthiwani ngokukhetha ividiyo ekhona emithonjeni efanele? Kala izinketho zakho bese ukhiphe.
Uma ukhetha ukudala okwakho okuqukethwe kwevidiyo, nanka amanye amathuluzi azokusiza:
Amathuluzi Evidiyo
- iMovie - Iza nawo wonke ama-Mac futhi iyatholakala kumadivayisi we-iOS
- Khuluma - Thatha izithombe ezintathu. Engeza amagama-ncazo. Khetha ihluzo. Dala indaba yesinema
- I-Videoshop - Umhleli wevidiyo olula onamathuluzi okuhlela ngokushesha, izihlungi zokwenza amavidiyo akho abe ngokwakho
- I-PicPlayPost - Dala ikholaji yamavidiyo nezithombe endaweni eyodwa yemidiya
- hyperlapse - Shutha amavidiyo we-timelapse aze afike ku-12x ngokushesha
- GoPro - Xoxa indaba yakho ngokuthepha okukodwa nge-QuikStories.
Izinhlelo zokusebenza zevidiyo yomphakathi
- I-Periscope - Uhlelo lokusebenza oluvumela abasebenzisi ukuthi basakaze bukhoma kusuka kuma-smartphones abo
- Snapchat - Thwebula izithombe namavidiyo ukwabelana nabangani anyamalala ngemva kwemizuzwana.
- fyuse - Uhlelo lokusebenza 'lwezithombe zendawo' oluvumela abasebenzisi ukuthi bathwebule futhi babelane ngezithombe ezisebenzayo
- UFlixel - Dala futhi wabelane amafilimu (ingxenye yesithombe, ingxenye yevidiyo).
infographics
I-Infographics yenza kuphile lokho okuvame ukubhekwa njengesihloko esiyisicefe: Idatha. Ngokubuka idatha, i-infographics ikhombisa amaqiniso nezibalo ngezindlela zokudala kodwa ezifundisayo. I-Piggy isekela ukushintshela ekusetshenzisweni kwemidiya okunzima kwesithombe, i-infographics isidume kakhulu eminyakeni yamuva nje - isiza abantu ukuxoxa izindaba ngendlela ekulula ukuyigaya futhi eyabiwayo.
Idatha ingaba namandla. Qiniseka ukuthi uyawasebenzisa lawo mandla ngokuwabonisa ngesithombe esinomthelela. Kunezindlela eziningana zokwenza mayelana nokudala i-infographics. Nawa amathuluzi nezisetshenziswa ezimbalwa:
Amathuluzi we-Infographic
- Piktochart - Uhlelo lokusebenza lwe-infographic design olulula olukhiqiza ihluzo ezinhle, ezisezingeni eliphezulu
- I-Venngage - Omunye umenzi we-infographic ongazama
- I-Infogram - Yebo, elinye ithuluzi lokudala i-infographics (ukukunikeza izinketho)
- Ngokubonakalayo - Finyelela i-infographics ekhona evela ezinhlobonhlobo zezigaba nezimboni
SHAYA Indaba Yakho
Okokugcina, singathanda ukukunikeza okuthathwa kalula okungachazwa kalula ngesifinyezo, CAST.
Dala ngokuvumelana - Qiniseka ukuthi ibhrend yakho imelelwa ngokubonakalayo ngendlela engaguquki kuzo zonke iziteshi zedijithali. Lokhu kusiza ukwakha nokugcina ukuqashelwa komkhiqizo phakathi kwezithameli zakho.
Buza “Kungena kanjani lokhu endabeni yami?” - Ungamane wenze izinto ngoba yimfashini yakamuva. Ngaso sonke isikhathi bheka ukuthi ihambisana kanjani nemigomo nenhloso yomkhiqizo wakho. Futhi, qiniseka ukuthi kuyindlela esebenzayo yokufinyelela izethameli ozihlosile.
Funa ugqozi (ungalindi) - Sinogqozi olubonakalayo nxazonke zethu, udinga nje ukubheka ngezinye izikhathi. Ugqozi ngeke luwele emathangeni akho. Yiba umbambiqhaza okhuthele enqubeni.
Hlola imibono ehlukene – Ungesabi ukuzama. Hlola ama-engeli amasha nezitayela ezahlukene ngokubonwa kwakho. Ungalokothi uvumele ukwesaba kukhawulele amandla akho okudala.
Okuqukethwe kulesi sihloko kuthunyelwe kabusha kusuka: http://www.verjanocommunications.com/visual-storytelling-social-media/.
