Enye yezinselelo ekukhangiseni kwe-Facebook ukuzama ukunquma ukuthi uthola umyalezo wakho phambi kwabantu abalungile. Akukona nje ukuchitha isikhathi, futhi kungamosha imali uma izikhangiso zakho zingaqondisiwe ngendlela efanele.
Uma unayo ufake i-Facebook Pixel ngendlela efanele kusayithi lakho, bese kusetshenziswa isu elithuthukisiwe lokudala izethameli. Kulesi sibonelo, sizosebenzisa inketho ethi "Ukubukwa Kwevidiyo".
I-Facebook iyawathanda amavidiyo, futhi ithanda ikakhulukazi amavidiyo afakwe ikhodi futhi alayishwe ngokuqondile kusayithi labo. Uma kwenziwa ngendlela efanele, le ndlela elandelayo ingakusiza ukuthi udale izethameli ezigxile kakhulu ngaphandle kokusebenzisa imali eningi.
Isu:
- Dala ividiyo yemizuzwana eyi-15 ukuya komzuzu owodwa "yokudonsa" ezodonsa ukunaka kwababukeli bakho. Lena kungaba yileyo ebuza imibuzo, ehehayo, kanye/noma isebenzisa ingxenye yobufakazi noma indaba yeBhayibheli. Kunezindlela eziningi zokwenza amavidiyo futhi kungenzeka ukuthi uyidale usebenzisa izithombe ezimile. Lesi sikhangiso kufanele kube yileso esinesixhumanisi ekhasini lakho lokubikezela lapho ividiyo egcwele noma okunye okuqukethwe kungabukwa.
- Dala ikhasi lokufika elihlukile levidiyo egcwele noma okuqukethwe kwesikhangiso. Qiniseka ukuthi ulimi, izithombe, njll. kufanelana kakhulu nesikhangiso se-Facebook. I-Facebook izohlola ikhasi lakho lokubikezela lapho ivuma isikhangiso sakho.
- Ngaphakathi kwe-Facebook Business Manager, iya kokuthi “Izithameli” bese uthi “Dala Izithameli” (inkinobho eluhlaza okwesibhakabhaka).
- Khetha okuthi “Izithameli ngokwezifiso”
- Khetha "Ukuzibophezela", bese "Ividiyo"
- Khetha "Abantu ababuke u-75% wevidiyo yakho". Khetha ividiyo yakho ethi “Hook” oyidalile. Khetha ibanga ledethi, bese usho izethameli.
Uma lezo zithameli sezakhiwe futhi i-Facebook inesikhathi sokugcwalisa izethameli, khona-ke ungadlulela engxenyeni elandelayo yesu lokudala izethameli ze-Lookkalike. Uma abantu abaningi ababuke okungenani u-75% wevidiyo yakho ethi “Hook” baba ngcono. I-Facebook yenza kahle ekudaleni izethameli ezifana ne-Lookkalike uma inedatha eminingi yokwakha kusuka. Ukuze uthole idatha eningi, qiniseka futhi uqalise isikhangiso sakho sokuqala sevidiyo ethi "Hook" okungenani izinsuku ezine noma ngaphezulu futhi uqiniseke ukuthi imali oyisebenzisayo ezikhangisweni iphezulu ngokwanele ukuze uthole okungenani ukubukwa kwevidiyo okungu-75%. Ungabona amaphesenti akho ezinombolo ezibukiwe embikweni wezikhangiso zakho ngaphakathi kwe-business.facebook.com Umphathi Wezikhangiso.
Ukwakha i-Lookkalike:
- Chofoza inkinobho ethi “Dala izethameli” bese ukhetha okuthi “Kubukeka sengathi”
- Ngaphansi kokuthi "Umthombo" khetha izethameli zakho zangokwezifiso ozidalile ngenhla.
- Khetha ukuthi iliphi izwe ofuna ukulidalela izethameli ezinjengokubukeka. Izithameli kufanele zibe ezweni lonke, kodwa ungakwazi ukukhipha izindawo kamuva enqubweni yokudala izikhangiso.
- Ukuze uthole ikhwalithi ephezulu futhi ugcine isikhangiso sakho sichitha imali efanelekile, khetha usayizi wezithameli "1".
- Chofoza okuthi “Dala izethameli”. Kuzothatha i-Facebook isikhashana ukuthi igcwalise izethameli zakho ezintsha, kodwa ngemva kokugcwala, manje usunababukeli abasha ongakwazi ukucwenga futhi uqondise ngezikhangiso zokulandelela.
Leli su likusiza ukuthi usebenzise abantu abaphendule kahle ezikhangisweni zakho zangaphambilini ukuze usize ukwakha izethameli ezintsha ngesilinganiso esikhulu. Imibuzo noma izindaba zempumelelo? Sicela wabelane ngakho kumazwana angezansi.
