Kutheni usebenzisa iGoogle Analytics?
Xa kuthelekiswa ne-Facebook Analytics, i-Google Analytics inokubonelela ngokubanzi iinkcukacha kunye nolwazi malunga nendlela iintengiso zakho ze-Facebook ezenza ngayo. Iya kuvula ingqiqo kwaye ikuncede ufunde ukusebenzisa iintengiso zikaFacebook ngokufanelekileyo.
Ngaphambi kokuba uqhubele phambili nesi sithuba, qiniseka ukuba uyahlangabezana nezi mfuno zilandelayo:
- Kufuneka ube sele unayo seta iGoogle Analytics kwiwebhusayithi yakho.
- Kufuneka sele uyazi uyenza njani intengiso kaFacebook
- Kuya kufuneka wazi apho ufuna ukuqhuba khona itrafikhi yakho kwaye ube nolo cwangciso (umzekelo, iphepha lasekhaya, iphepha lokufika, njl)
Qhagamshela intengiso yakho kaFacebook kuhlalutyo lukaGoogle
Le miyalelo ilandelayo iya kukubonisa indlela yokujonga iziphumo zakho zentengiso ye-Facebook ngaphakathi kohlalutyo lukaGoogle:
1. Yenza i-URL ekhethekileyo ngolwazi ofuna ukululandela
- Yiya kwisixhobo sikaGoogle sasimahla: Iphulo lomakhi we-URL
- Gcwalisa ulwazi ukwenza i-url yephulo elide
- I-URL yeWebhusayithi: Iphepha lokufika okanye i-url ofuna ukuqhuba kuyo itrafikhi
- Umthombo wephulo: Kuba sithetha ngeentengiso zikaFacebook, uFacebook yinto onokuthi uyibeke apha. Unokusebenzisa esi sixhobo ukubona ukuba iqhuba njani incwadana yeendaba okanye ividiyo yeYouTube.
- Iphulo eliPhakathi: Ungongeza igama, "Intengiso" apha kuba ujonga iziphumo zentengiso yakho kaFacebook. Ukuba ufuna incwadana yeendaba, unokongeza "i-imeyile" kwaye kwiYouTube unokongeza "ividiyo."
- Igama Lephulo: Eli ligama lephulo lakho lentengiso oceba ukulenza kuFacebook.
- Ixesha lephulo: Ukuba uthenge amagama abalulekileyo ngeGoogle Adwords, ungazongeza apha.
- Umxholo wephulo: Yongeza ulwazi apha oluya kukunceda ukuba wahlule iintengiso zakho. (umz. Indawo yaseDallas)
- Khuphela i-url
2. Yenza mfutshane ikhonkco (ukhetho)
Ukuba ufuna i-url emfutshane, sincoma ukuba ungacofa iqhosha elithi "Guqula i-URL ukuya kwikhonkco elifutshane". UGoogle uyayiphelisa inkonzo yakhe yekhonkco emfutshane enikezelwayo. Kunoko, sebenzisa bitly.com. Ncamathelisa i-URL ende kwi-Bitly ukuze ufumane ikhonkco elifutshane. Khuphela ilinki emfutshane.
3. Yenza iphulo lentengiso ye-Facebook ngeli khonkco likhethekileyo
- Vula yakho Umphathi weNtengiso we-Facebook
- Yongeza ikhonkco elide elivela kuGoogle (okanye ikhonkco elifutshane elisuka kwiBitly).
- Guqula iDisplay Link
- Kuba awufuni ikhonkco elide (okanye ikhonkco leBitly) liboniswe kwintengiso ye-Facebook, kuya kufuneka uguqule iDisplay Link kwikhonkco lokucoca (umz. www.xyz.com endaweni ethi www.xyz.com/kjjadfjk/ adbdh)
- Cwangcisa inxalenye eseleyo yentengiso yakho ye-Facebook.
4. Jonga iziphumo kwi-Google Analytics
- Yiya yakho google Analytics akhawunti.
- Ngaphantsi ko-“ACQUISITION,” cofa “Amaphulo” uze ucofe u-“All Campaigns.”
- Iziphumo zentengiso zikaFacebook ziya kubonakala apha ngokuzenzekelayo.
