Ndapa mharidzo ye”Brand” mangwanani ano kuboka revatungamiriri veshumiro vari kushanda muHwindo re10-40 sechimwe chezviitiko zveMII's Ministry Training. Kubva pane chiitiko chakanaka kubva muchikamu ichocho, ndinofara kugovera zvimwe zvezvakakosha zvekutora muchinyorwa chino.
Brand Yako Chivimbiso
Chiratidzo chinopfuura logo chete. Icho chivimbiso kune vateereri vako pamusoro pezvavanogona kutarisira kubva kubhizinesi rako. Ndiyo hwerengedzo yekudyidzana kwese kwavanoita newe, kubva pawebhusaiti yako kusvika kune yako yekutevera ruzivo kune yako kushambadzira.
Paunochengeta vimbiso yako yemhando, unovaka kuvimba nevateereri vako. Kana vachinge vaziva kuti vanogona kuvimba newe kuti ugozadzisa zvivimbiso zvako, vanowanzoita newe zvakare.
Kune rimwe divi, kana ukatyora vimbiso yemhando yako, unokuvadza mukurumbira wako uye kurasikirwa nevateereri vako.
Ndicho chikonzero nei zvakakosha kuve pachena nezve yako brand vimbiso uye kuita pairi nguva dzose.
Brand Consistency Yakakosha
Brand consistency yakakosha pakuvaka brand yakasimba. Kana mhando yako ichienderana, inogadzira chimiro chakajeka uye chisingakanganwike mupfungwa dzevateereri vako.
Pane nzira dzakawanda dzekusimbisa brand kuenderana, kusanganisira:
- Kuenderana nemalogo, mafonti, uye mavara pane ako ese ekushambadzira zvinhu
- Kushandisa inzwi rakafanana mukutaura kwako
- Kuendesa iyo yakafanana brand hunhu mumatanho ese
Paunenge uchienderana nezvako branding, iwe unogadzira pfungwa yekuvimba uye kujairana nevateereri vako.
Maitiro Ekugadzira Yako Brand Voice
Izwi rako remhando ndiyo nzira yaunotaurirana nevateereri vako. Ndiyo toni, chimiro, uye hunhu hwechigadzirwa chako.
Inzwi rako rechiratidzo rinofanirwa kuenderana nevimbiso yako yemhando uye vateereri vako vavariro. Semuyenzaniso, kana vimbiso yemhando yako ichizove inonakidza uye inotamba mhando, izwi rako rechiratidzo rinofanira kunge rakapfava uye rinonakidza.
Izwi rako rechiratidzo rinofanirawo kuva rechokwadi. Usaedza kuva chimwe chinhu chausiri. Iva wepachokwadi uye ita kuti hunhu hwako hupenye.
Kana iwe ukamisa izwi rako remhando, iwe unogadzira chinongedzo nevateereri vako padanho rakadzama. Vanonzwa sokuti vanokuziva uye vanogona kuvimba newe.
Chiratidzo chako chinopfuura logo chete. Ivimbiso, kuzvipira, uye ukama. Kana iwe ukavaka brand yakasimba, iwe unogadzira mukana wekukwikwidza weshumiro yako. Iwe uchavandudza kugona kwako kumira kunze munyika ine ruzha yedhijitari nesocial media.
Nekutevera matipi ari muchinyorwa chino, unogona kugadzira mhando isingakanganwike, inowirirana, uye yechokwadi. Izvi zvichakubatsira iwe kuvaka kuvimba nevateereri vako uye kukura bhizinesi rako. Kana iwe uchida kudzidza zvakawanda nezve magadzirirwo ezwi rako remhando, uye uwane dzimwe nzira dzaungaite vateereri vako, funga kuenda kune ramangwana reMII kudzidziswa chiitiko kana tarisa kunze. MII University, MII yemahara Online Audience Engagement Training. MII yakadzidzisa anopfuura zana nemakumi masere ehushumiri pasi rose kuburikidza neZviitiko zveKudzidzisa, pamwe nevanhu vanopfuura chiuru nemazana maviri kuburikidza neMII University, muzvidzidzo zvakaita sezwi remhando, hurongwa hwemukati, rwendo rwekutsvaga, uye dzimwe misoro dzakagadzirirwa kubatsira hushumiri hwako kunyatsoita vateereri vako. zadzisa chinangwa chako.
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Guest Post na Media Impact International (MII)
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