Ndinoyeuka zvakajeka ndichienda kumusangano mukutanga kwe2000 waingonzi, "Theology After Google." Munguva iyi yemusangano wemazuva mazhinji wainakidza, takakurukura nezvese kubva pakumhanya kwekufona uye nekumhanya kwaMwari, kusvika pakuita kwe Twitter (Instagram yanga isati yagadzirwa) kumachechi nemashumiro. Imwe yenguva yekutyora yainyanya kunakidza yaive pamusoro weiyo yeshumiro branding. Chikamu chakapera nenhaurirano yaipisa yekuti Jesu angave nerudzi here uye kuti aizoshandisei pasocial media branding.
Makore gare gare, iyi kurukurirano yakatokosha zvikuru. Vateereri vako vanofanirwa kukuona, kukunzwa, uye kubatana newe. Heano mazano matatu ekuti nei brand yako ichinyanya kukosha kune vateereri vako kupfuura zvaunofunga kuti inoita.
- Vanoda Kukuona: Coca-Cola ndeimwe yemhando dzinozivikanwa pasi rose uye haina kuitika nenzira iyoyo netsaona. Mutemo wekutanga mukushambadzira kweCoca-Cola kuve nechokwadi chekuti vari kuoneka. Vanoda kuve nechokwadi chekuti vanhu vazive kuti variko. Izvi zvinoreva kuti vanopedza mamirioni emadhora kuti logo yavo ionekwe, vachipa Coca-Cola yemahara, uye kutenga zviziviso pane chero chikuva chavanogona. Zvose izvi muzita reshuga, fizzy, chinwiwa.
Chiratidzo chako chakakosha kupfuura zvaunofunga kuti chinoita nekuti basa rako nderekugovera Evhangeri yaJesu kunyika. Kana mhando yako isingaonekwe, saka hapana anoziva kuti uripo uye hapana anogona kuwana iyi Good News yaunayo kwavari. Iwe unofanirwa kuzvipira kuita kuti brand yako ionekwe nevanhu vakawanda sezvinobvira. Sokudzidzisa kwakaita Jesu mumufananidzo, kukanda rutava rukuru. Kuonekwa ndiko kukanda mambure makuru kwazvo aunokwanisa kuti mhando yako ionekwe uye kuti meseji yako igovane. Vanofanira kukuona.
2. Vanoda Kukunzwa: Tsumo iyi inoti mufananidzo une churu chemashoko. Izvi zvinoshanda exponentially kune yako social media service. Izvo zvinotumirwa, reels, uye nyaya dzaunogovera dzinotaura nyaya. Vanoita kuti vateereri vako vazive izwi rako uye vanovapa nzwisiso yekuti ndiwe ani uye zvauripo kuti uite. Izvi zvinovatenderawo kuti vawane muono wezvaunofanirwa kupa kuhupenyu hwavo. Chiratidzo chako izwi rako. Inokutaurira. Rinoti unovafarira, unodisa kuteerera, uye unotanga kupa rubatsiro. Inovaudza kuti iwe uri chiso chakajairika munharaunda yesocial media yakazara nevasingazivi. Inopa kwavari nyaya yako, yakabatana nenyaya yavo, inozotungamira kune nyaya huru.
Uye usaite chikanganiso, kune manzwi anokwikwidza kunze uko. Manzwi ari kupa mhinduro dzakachipa dzisingapi rubatsiro chairwo rwechigarire. Manzwi ari kushevedzera zvine ruzha muzviso zvavo, achivaudza kuti vanofanira kutenga chigadzirwa chitsva, vave neupenyu hune muvakidzani wavo, uye vanoramba vachichiva zvinhu zvose zvavasina negodo. Inzwi rako mukati megungwa iri reruzha rinofanira kurira zvinonzwika nechikumbiro chokuti, “Nzira, Zvokwadi noUpenyu.” Chiratidzo chako chakakosha kupfuura zvaunofunga kuti chinoita nekuti izwi rako rinogona kunge riri iro inzwi ravanonzwa nhasi pasocial media rinopa tariro chaiyo. Vanofanira kukunzwa.
3. Vanoda Kubatana Newe: Muvambi we Facebook senge bhatani rakabudiswa kakawanda richigovera kuti bhatani rakafanana rakagadzirwa kuti vanhu varambe vakabatana nepuratifomu yavo. Sainzi iri nyore pane izvi ndeyekuti zvinoda, migove, uye zvimwe zvisungo zvinopa mushandisi dopamine rush. Izvi zvakavakwa mumapuratifomu kuti vashandisi varambe vachidzoka kune zvimwe zvemukati uye kutyaira madhora ekushambadza uye kuwedzera kambani. Kunyangwe izvi zvichinyatsoita senge divi rakasviba resocial media, izvo zvazvinogovera nenzira yakanaka chimiro chekuda kwakadzama kwemunhu kwekubatana.
Chiratidzo chako chakakosha kupfuura zvaunofunga kuti chinoita nekuti kune vanhu chaivo vanoda kubatana nevamwe vanhu chaivo. Pane makwai akarasika ayo Jesu ari parwendo rwokuadzosa kudanga. Isu tinosvika pakuve chikamu cheizvi muhushumiri hwedu sezvatinobatana nenzira dzechokwadi nevanhu vechokwadi kune rumwe rutivi rwechidzitiro. Sezvave zvichizivikanwa mumabhuku akawanda uye zvinyorwa mumakore mashoma apfuura, vanhu vanonyanya kubatana asi zvakadaro vakasurukirwa kupfuura zvavakamboita. Isu tine mukana wekusimudzira mhando yehushumiri hwedu kuti tibatane nevanhu kuti vasava vega zvakare. Vanofanira kubatana newe.
Chiratidzo chako chakakosha kupfuura zvaunofunga kuti chinoita nekuti vateereri vako vanoda kukuona, kukunzwa, uye kubatana newe. Usarasikirwa neizvi "nei." Bvumira izvi "nei" kuti zvikufambise zvakanyanya mukugadzira yako uye mumishini yako. Tsvaka mikana mitatu iyi yezvakanaka zveUmambo uye yeKubwinya kwaMwari.
Mufananidzo ne Alexander Suhorucov kubva kuPexels
Guest Post na Media Impact International (MII)
Kuti uwane zvimwe zvemukati kubva kuMedia Impact International, saina kune iyo MII Newsletter.
Dzidza zvimwe nezve brand muKT Strategy Course - Chidzidzo 6
