Kumira kunze kwemhomho uye kubatana nevateereri vako vanogona kuve basa rakaoma. Sezvo zvikwata zvehushumiri zvinoedza kuvaka hukama, zviri nyore kuwira mune mimwe misungo inoshanda zvinopesana nezvinangwa zvako pane kuzadzisa chinangwa chako. Kuti ikubatsire kufamba nenzira inogara ichishanduka yemasocial media campaigns, takanyora rondedzero yezvikanganiso shanu zvepamusoro zvinowanzoitwa nezvikwata zvekushambadzira.
Kukanganisa #1: Kuregeredza Tsvakurudzo yeVateereri
Imwe yezvikanganiso zvakakomba zvingaitwa nezvikwata zvehushumiri kunyura mumushandirapamwe usinganyatsonzwisisa vateereri vavo. Pasina kunzwisisa kwakadzama kwezvido zvevateereri vako, maitiro, uye mapoinzi ekurwadziwa, zvirimo zvine njodzi yekudonha pasi. Sekusimbisa kwaSeth Godin, "Kushambadzira hakusisiri nezvezvinhu zvaunogadzira, asi nezvenyaya dzaunotaura."
Semuyenzaniso, Pepsi paakatanga nhimbe yakashata yaisanganisira Kendall Jenner achipa gaba resoda kumupurisa panguva yekuratidzira, kusanzwa kwezwi kune tsika dzevateereri kwakakonzera kudzoka kwakapararira. Kusawirirana pakati pemushandirapamwe nemanzwiro evateereri kwakakonzera kukanganisa kumukurumbira wechikwata ichi.
Mhinduro: Isa pamberi petsvakiridzo yevateereri kuti uvake mishandirapamwe inonzwika. Shandisa data analytics, ita ongororo, uye ita mukuteerera munharaunda kuti unzwisise zvinoita kuti vateereri vako vakwekwe. Tevedza MII's Persona Training kuti uvake yako yakanakira yevateereri chimiro. Zvadaro, gadzira nganonyorwa dzinoratidzira nyaya dzavo, dzichishandura vateereri vako kuva mikana yeushumiri inobatika.
Mistake #2: Zvisingaenderani Branding
Kusapindirana mukumaka pamapuratifomu akasiyana kunogona kudzikamisa chitupa chehushumiri hwako uye kuvhiringa vateereri vako. branding inopfuura logo. Ndiyo seti yezvinotarisirwa, ndangariro, nyaya, uye hukama izvo, zvakatorwa pamwechete, zvinomiririra sarudzo yemunhu yekutevera peji rako, kana kuita zvakadzama.
Kuchinjanisa pakati petoni yepamutemo pa Facebook uye toni yakasununguka pa Instagram, somuenzaniso, inogona kusiya vateveri vakavhiringidzika. Kushaikwa kwekufanana muzvinhu zvinoonekwa uye kutumira meseji kunomutsa mibvunzo pamusoro pehuchokwadi hwehushumiri hwako.
Solution: Gadzira yakazara brand nhungamiro inovhara zvinoonekwa zvinhu, toni, uye meseji. Izvi zvinogonesa kuzivikanwa kwemhando yemhando pane ese masocial media mapuratifomu, kuvaka kuvimba uye kuzivikanwa pakati pevateereri vako.
Kukanganisa #3: Kutarisisa Analytics
Mishandirapamwe yesocial media isina analytics yakakwana yakafanana nekupfura miseve murima. Simba rekuita sarudzo rinotungamirwa nedata rinosimbiswa nepfungwa yakajairika, "Iwe haugone kubata zvausingayere."
Kudyara mari yakawanda mumushandirapamwe pasina kushingairira metrics kutambisa nguva yehushumiri nemari. Kushaikwa kweruzivo rwekuti zviri kunyanyoita sei zvinokonzeresa kutambisa zviwanikwa uye kurasikirwa nemikana yekusimudzira mushandirapamwe.
Solution: Gara uchiongorora mametrics akadai seyekubatanidzwa, kudzvanya-kuburikidza nemitengo, uye mitengo yekutendeuka. Kana iwe uri kushandisa social media kutyaira zvakananga mameseji, nyatso tarisisa nguva yekupindura kubva kuchikwata chako kuti urege kupambadza zvinotungamira. Shandisa zviziviso izvi kunyatsogadzirisa mazano ako, kuwedzera zvinoshanda, uye kugadzirisa kana kurasa zvisingashande.
Mistake #4: "Kutengesa Zvakaoma" Pane Kuvaka Hukama
Munyika yakazadzwa nezviziviso, nzira yekutengesa zvakanyanya inogona kudzima vateereri vako. Vanhu vazhinji vanosangana naJesu kuburikidza nehukama nevamwe vanhu. Apo patinoparidza Vhangeri, hatingaregeredzi chinodikanwa chikuru chevanhu chehukama nekubatana nevamwe.
Kubhomba vateveri vako vesocial media nezvitumirwa zvinonyanya kushambadza zvinotungamira kudzikira kwekuita uye vateveri kusanyoresa. Kana positi yega yega ichikumbira kuti vateereri vakupe chimwe chinhu, senge ruzivo rwavo rwekutaura kana kutumira meseji yakananga, unongodzima kune meseji yauri kuedza kugovera.
Mhinduro: Isa pamberi pezvinyorwa zvinopa kukosha kune vateereri vako. Govera zvinodzidzisa mablogiki, mavhidhiyo anovaraidza, kana nyaya dzinokurudzira dzinoenderana nehunhu hwehushumiri hwako, uchigadzira hukama hune musoro nevateereri vako.
Mistake #5: Kufuratira Kubatanidzwa Kwenharaunda
Kutadza kufambidzana nenharaunda yako mukana wakarasika wekusimudzira kuvimbika uye kuita kuti mhando yako ive munhu. Izvi zvingaita sezviri pachena, kana paine zvikwata zvakawanda zvehushumiri zviripo kuti zvibatane nevanhu padanho rega rega. Asi, MII yakashanda nezvikwata zvisingaverengeki zvinotyaira kubatana kwevanhu uye mameseji kubva kune vateereri vavo, kungorega iwo mameseji achipera munguva yakapfuura kana vasingakwanise kupindura nenguva.
Kana maakaundi eshumiro yako yesocial media akazadzwa nemhinduro, asi mhinduro dzaive shoma, unenge uchitumira meseji yakasimba kune avo vanhu kuti zvikumbiro zvavo hazvina kukosha zvakakwana kuti vabvume uye vapindure. Kushaikwa kwekubatana uku kwaizosiya vanhu vachinzwa vasinganzwike uye vasina kubatana.
Mhinduro: Gara uchipindura kune makomendi, mameseji, uye kutaurwa. Bvuma zvose zvakanaka nezvakashata, zvichiratidza kuzvipira kwehushumiri hwako mukuteerera uye kukoshesa maonero evateereri vako. Kubatanidzwa uku kunotumira meseji kune vamwe vari kufunga kupindura kuti mameseji avo emangwana achaonekwa, kunzwika, uye kugamuchira mhinduro.
MII inotarisira kuti timu yako ichabatsirika nekunzvenga aya zvikanganiso zvishanu zvakajairika uye kumbundira misimboti yekunzwisisa kwevateereri, kuenderana kwema brand, sarudzo dzinotungamirwa nedata, kuvaka hukama, uye kuita nharaunda. Chikwata chako chehushumiri chinogona kugadzira nzira yekubudirira kwemasocial media campaigns. Ita kuti danidziro dzako dziyeuke, dzive nezvadzinoreva, uye dzinobata kuti dzibate pfungwa uye koka vateereri vako muhurukuro ichava nemhedzisiro isingaperi.
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Guest Post na Media Impact International (MII)
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