Facebook Targeted Ads Zvakakodzera Kuedza
Kunyange paine nzira dzakawanda dzekubatana nevateereri vako (kureva YouTube, Webhu mapeji, nezvimwewo), Facebook yakanangwa shambadziro inoramba iri imwe yenzira dzinoshanda uye dzisingadhure dzekuwana vanhu vari kutsvaga. Iine vanopfuura Mabhirioni maviri evashandisi vanoshanda, ine yakakura kusvika uye nzira dzinoshamisa dzekusarudzika kunanga chete vanhu chaivo vaunoda kusvika.
Heano mashoma zvikanganiso zvinogona kukanganisa yako Facebook Targeting.
- Kushandisa diki bhajeti rekushambadzira kune saizi yevateereri. Facebook ichaona yako yaunogona kushambadza kusvika nezvakawanda zvinhu, asi saizi yebhajeti ndeimwe yeakanyanya kukosha. Sezvo iwe uchifunga kuti inguva yakareba sei yekumhanyisa kushambadza (isu tinokurudzira angangoita mazuva mana kuti algorithm iite mashiripiti ayo), uye saizi yevateereri vako, fungawo kuti imarii yaungakwanise kuisa mukuyedza uye kunatsa vateereri vako uye meseji. . Funga kunanga pasi kune vateereri vadiki, kuita A/B kuyedza pakati pedesktop nenharembozha, uye kusaenda kureba pamushandirapamwe wekushambadza.
- Kutumira uye kwete Kukurukurirana. Kutumira kutaurirana kwenzira imwe chete uye kunotungamira kumamiriro ekutaura zvakanyanya "kune" vamwe kwete navo. Iyi tsika inotungamira kune kushoma kubatikana, yakakwira ad mutengo, uye mashoma anoshanda mazano. Kuti udzivise kukanganisa uku, ibva pane monolog uye shanda kugadzira nhaurirano. Funga nezveunhu hwako, uye chaizvo "taura" kumatambudziko emwoyo yavo. Funga kubvunza mibvunzo uye kuita muchikamu chekutaura, kana kutomhanyisa Facebook Messenger Ad campaign inokweretesa pachayo nhaurirano.
- Kwete kushandisa zvemhando uye mushandisi zvinobatsira zvemukati. Usashandise peji rako reFacebook sebhurocha redhijitari. Ngwarira zvemukati zvinouya seyekutengesa kana ruzivo rusingaenderane nevateereri vako. Pane kudaro, sezvaunofunga nezvemunhu wako, gadzira zvemukati zvinobatsira kupindura mibvunzo kana kugadzirisa matambudziko. Ita shuwa kuti haina kutaura zvakanyanya uye inoshandisa mutauro wemunhu wako. Funga kushandisa vhidhiyo nemifananidzo (square, Instagram saizi mapikicha anowanzo kuve nepamusoro kudzvanya mwero), uye shandisa yako Facebook Insights uye/kana Analytics kuti uone kuti ndezvipi zviri kuwana kubatanidzwa kwakanyanya uye kudhonza.
- Kusaenderana. Kana iwe usingawanzo kutumira kune peji rako uye usingarigadzirise nguva nenguva, ipapo yako organic kusvika uye kubatanidzwa kuchatambura. Iwe haufanire kutumira kakawanda pazuva (funga nezvesocial media chiteshi senge Twitter inoda zvimwe zvemazuva ese), asi kuve nehurongwa hweanokwana matatu kana anopfuura mameseji pasvondo kutanga kwakanaka. Ronga zvemukati zvako, uye shanda kuti uwane zvemukati zvinoenderana nemunhu wako. Ita zvinoenderana nekuyedza ads yako zvakare. Nekufamba kwenguva iwe uchaona izvo zvirimo uye mameseji ari kugadzira zvakanyanya kubatanidzwa uye zvemweya zvinotungamira. Edza kushandisa yega Ad campaign senzira yekuyedza chimwe chinhu kuti ugare uchiwana pundutso.
Kunyangwe paine akawanda ehunyanzvi maitiro ekudzidza kana zvasvika pasocial media marketing, kushanda kuti ubvise zvikanganiso zviri pamusoro zvinokubatsira kuti uve nechokwadi chekuti urikusvika kune vanhu chaivo, panguva chaiyo, nemeseji chaiyo, uye pamudziyo chaiwo. . Mwari komborera!
