Saka watanga yako yekutanga Facebook ad danidziro uye ikozvino wagara, uchinetseka kana iri kushanda. Hezvino zvinhu zvishoma zvekutarisa kuti zvikubatsire kuona kana iri kushanda uye kuti ndedzipi shanduko (kana iripo) yaungada kuita.
Svika yako Ads Manager mukati business.facebook.com or facebook.com/adsmanager uye tsvaga nzvimbo dzinotevera.
Ongorora: Kana iwe usinganzwisise izwi pazasi, unogona kutsvaga muAds Manager kuti uwane imwe tsananguro mubhari yekutsvaga kumusoro kana kutarisa bhurogi, "Shanduko, zvinoonekwa, maCTA, maiwe zvangu!"
Relevance Score
Chibodzwa chako chakakodzera chinokubatsira kuti uzive kuti yako Facebook ad iri kuita sei nevateereri vako. Inoyerwa kubva pa1 kusvika pa10. Zvibodzwa zvakaderera zvinoreva kuti kushambadza hakuna kunyanya kuenderana nevateereri vako vakasarudzwa uye zvinozoguma nehuwandu hwakaderera hwezvibodzwa uye mutengo wepamusoro. Iyo yakakwirira kukosha, kukwira kwezviratidziro uye kuderera kwemutengo wekushambadzira.
Kana iwe uine yakaderera relevance mamakisi (kureva 5 kana pasi), saka iwe uchada kushanda pane yako yevateereri sarudzo. Edza vateereri vakasiyana vane ad imwe chete uye ona kuti kukosha kwako zvibodzwa kunoshanduka sei.
Kana uchinge watanga kuita kuti vateereri vako vafonerwe mukati, ipapo iwe unogona kutanga kuita zvakatowanda kuyedza pane ads (mapikicha, mavara, misoro, nezvimwewo). Kushandisa yako Persona tsvakiridzo kunogona kukubatsira pakutanga nevateereri vako kunanga pamwe nevanogadzira ad.
Matsimba
Zvinoonekwa ndezvekuti kangani yako Facebook ad yakaratidzwa. Iyo yakawanda nguva inoonekwa, ndipo panobva yawedzera ruzivo rwemhando nezveshumiro yako. Paunenge uchitanga yako M2DMM zano, ruzivo rwemhando ndiyo inonyanya kukosha. Izvo zvakakosha kubatsira vanhu kuti vafunge nezve meseji yako uye peji rako (ma).
Maonero ese haana kufanana. Idzo dziri munhau dzekudya dzakakura zvakanyanya muhukuru uye (pamwe) dzinonyanya kukanganisa kupfuura dzimwe senge kurudyi-kurudyi ads. Kutarisa kuti uone kuti zviziviso zviri kuiswa kupi kwakakosha. Kana iwe ukaona kuti semuenzaniso, 90% yeads yako iri kuonekwa uye kubatikana kana kuitwa kubva panharembozha, saka rega izvozvo zvibatsire kuona dhizaini yako yekushambadza uye kushandisa ad pamashambadziro emangwana.
Facebook inokuudzawo iyo CPM kana mutengo pachuru chezviratidziro zvead(s). Sezvo uchironga mashandisirwo enguva yemberi ad, tarisa CPM yako kuti ikubatsire kuona nzvimbo yakanakisa yekushandisa yako ad bhajeti kune zvinoonekwa uye zvabuda.
the clicks
Pese kana munhu adzvanya paFacebook ad yako inoverengwa sekudzvanya. Kana munhu akatora nguva yekudzvanya pane ad uye oenda kune yekumhara peji, saka ivo vangangove vakabatikana zvakanyanya uye vanofarira zvakanyanya.
Facebook ichakuudza muAd Manager yako CTR kana Click-Kuburikidza-Chiyero. Iyo yakakwira CTR, kupfuura kufarira kwakawanda kwaiitwa nevanhu pachishambadzo ichocho. Kana iwe uchimhanyisa bvunzo yeAB, kana uine akawanda ads, iyo CTR inogona kukuudza kuti ndeipi iri kubatsira kutyaira mamwe maonero pane yako yekumhara peji, uye ndeipi ine yakakwira kufarira.
Tarisa zvakare mutengo wekudzvanya (CPC) yemashambadziro ako. CPC ndiyo mutengo-pakudzvanya kweshambadziro uye inokubatsira kuziva kuti imarii inodhura kuita kuti vanhu vaende kupeji yako yekumhara. Iyo yakaderera iyo CPC iri nani. Kuti ubatsire kuchengetedza ad yako kushandisa yakaderera, tarisa CPC yako uye wedzera ad kushandisa (zvishoma nezvishoma, usambopfuura 10-15% panguva) ine yakanakisa CPC nhamba.
Sezvakangoita nemaratidziro, panoratidzwa ad yako ichakanganisa CTR yako neCPC. Kurudyi-kurudyi makoramu ads kazhinji anochipa maererano neCPC uye ane yakaderera CTR. Newsfeed ads kazhinji inodhura zvakanyanya asi ichave nepamusoro CTR. Dzimwe nguva vanhu vanodzvanya pane yenhau feed vasingazive kuti iko iko kushambadza, saka iyi inzvimbo yauchazoda kuteedzera nekufamba kwenguva. Vamwe vanhu vanogona kusatombodzvanya pane ad asi farira, saka kutarisa mushandirapamwe kwenguva yakareba uchishandisa ese Facebook Analytics uye. Google Analytics ichakubatsira iwe kuwana maitiro.
Shanduko Metrics
Shanduko dzinoreva zviito zvakatorwa pawebhusaiti yako. Nokuda kwoushumiri hwako zvingareva mumwe munhu ari kukumbira Bhaibheri, kutumira meseji yapachivande, kudhaunirodha chimwe chinhu, kana kuti chimwe chinhuwo zvacho chawavakumbira kuita.
Isa shanduko muchirevo nekuyera nhamba yeshanduko yakakamurwa nenhamba yekushanya kwepeji, kana mwero wekutendeuka. Iwe unogona kunge uine yakakwira CTR (tinya-kuburikidza-ratio) asi yakaderera shanduko. Kana zvakadaro, ungangoda kutarisa peji rako rekumhara kuti uone kuti "kubvunza" kwakajeka uye kunomanikidza. Shanduko yemufananidzo, mazwi, kana zvimwe zvinhu papeji yekumhara, kusanganisira kumhanya kwepeji, zvese zvinogona kuita chikamu mukutendeuka kwako.
Metric inogona kukubatsira kuona kushanda kweako Facebook ad ndiyo inoshandiswa pakushambadzira yakakamurwa nehuwandu hwekushandurwa, kana mutengo pachiito (CPA). Iyo yakaderera iyo CPA, iyo yakawanda shanduko yauri kuwana zvishoma.
mhedziso:
Zvinogona kuita sezvinotyisa zvishoma paunotanga Facebook ad campaign kuti uzive kana iri kubudirira kana kwete. Kuziva chinangwa chako, kuva nemoyo murefu (ipa ad angangoita mazuva matatu kuti ubvumire Facebook algorithm kuita basa rayo), uye kushandisa ma metrics ari pamusoro anogona kukubatsira kuona nguva yekuyera uye yekumisa mushandirapamwe.
